Author: Ray Keefe

  • Sprechen De Cantonese? – Electronics Design in Australia

    There are many companies successfully doing good business in China. Most of them are large, have deep pockets and have core staff in China making sure it stays good. Names like Sony, Siemens, IBM (Lenovo)…   Smaller companies can run into trouble. This is a case study of a project…

  • Electronics Products Made in Australia – Strategies to be More Profitable

    In order to make electronic products in Australia at a good profit, it is necessary to understand the factors that contribute to the total cost of a manufactured product. Here are the top 5: The cost of the engineering and tooling effort – sometimes referred to a NREs (Non Recoverable…

  • Electronics Products Made in Australia – Can We Compete?

    So what stops us from competing? Many people I speak to believe we cannot Manufacture Electronics Products in Australia and make a profit. Belief is a powerful thing. Enabling beliefs enable, and limiting beliefs limit. We have been privileged to take part in some projects that break through this limiting…

  • Electronics Products in Australia – Why Make Them Here?

    Electronics products in Australia Contrary to what many of us have been led to believe by the media and a succession of federal governments, Electronics design and making electronics products in Australia is both practical and profitable. But more on that later.   First a couple of facts that will…