Successful Endeavours - Electronics Designs That Work!

Made in Australia


Last night was the Casey Business Awards gala dinner where the Casey Business Awards were given out for 2010.  We are very pleased to have been awarded the Casey Business of the Year for 2010.  It was a great night and Casey Mayor, Cr Lorraine Wreford presented the award to Ray and Junette Keefe of Successful Endeavours.

Successful Endeavours were also joint winners of the Business and Professional Services award for 2010.

And we were finalists in the Manufacturer of the Year category which was won by Jain and Janice Lal at Australian Solar Manufacturing. They make high grade 200W solar panels in Hallam, as good as you can get anywhere in the world, and really deserved their win.  Well done Jain and Janice.

 

Casey Business Awards 2010

Casey Business Awards 2010

Above is a shot of the Casey Business Award Certificates and also the trophies we received on the night.

And here we are with Casey Mayor, Cr Lorraine Wreford, with the Casey Business of the Year award certificate and trophy.

 

Successful Endeavours with Mayor Cr Lorraine Wreford

Ray and Junette Keefe of Successful Endeavours with Casey Mayor Cr Lorraine Wreford - Casey Business Of The Year

 

Here we are with the joint winners of the Business and Professional Services award, Better Dental Care and a representative of Monash University who sponsored this award category.

Casey Business and Professional Services award

Casey Business and Professional Services award

 

And here is a picture of the 3 award certificates together.

Successful Endeavours Casey Business Awards 2010

Successful Endeavours Casey Business Awards 2010

 

And the Casey Weekly (formerly Berwick & District Journal) on 7 September 2010 ran a 2 page special on the Casey Business Awards and this is an except from that covering our win as Casey Business of the Year 2010.

Successful Endeavours - Casey Business of the Year 2010

Successful Endeavours - Casey Business of the Year 2010

 

Below are media releases  and official City of Casey web pages related to Successful Endeavours’ win as Casey Business of the Year and also as joint winners of the Business and Professional Services award.

The City of Casey Business Media Release Successful Endeavours named Casey Business of the Year

 

The City of Casey official Casey Business Awards page

The Greater Dandenong Weekly 30 August 2010 Company Wired For Top Award

The Casey Weekly Cranbourne 30 August 2010 Wired for success

The Casey Weekly Berwick 31 August 2010 Wired to win the big prize

 

The Cranbourne News 2 September 2010 Business Backed

AMTIL News feature AMTIL Member ‘Successful Endeavours’ wins 2010 Casey Business of the Year

And we thank our clients and suppliers for being the excellent businesses they are.  This would not have been possible without you.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright  © Successful Endeavours Pty Ltd.

Casey Business Awards

We already let you know that we are finalists in 2 of the 9 categories for the City Of Casey inaugural Casey Business Awards in our post about being Casey Business Awards Finalists. The Casey Business Awards categories we are finalists in are:

  • Manufacturer Of The Year
  • Business and Professional Services

The news has been picked up by one of our local Newspapers, The Greater Dandenong Weekly, who ran the following article about us and the other finalists.  It is good to see so many strong contenders and our economy certainly needs strong businesses to continue to give both the employment and prosperity we have come to enjoy.

The Journal - Successful Endeavours

The Journal - Successful Endeavours

Our congratulations go out to the other finalists and we will find out who the winners are on Friday 27th August at the Casey Business Awards gala dinner.

It is good to see the Electronics Design, Embedded Software Development and Low Cost Electronics Manufacture featuring so strongly in the local Australian economy.  We especially note that Australian Solar Manufacturing is also a finalist in the Manufacturer of the Year category and we wish Jain and Janice Lal all the best with their nomination.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright  Successful Endeavours Pty Ltd.

Ross Brinsdon of Can-Tek

Ross Brinsdon of Can-Tek

We are so pleased to announce that Ross Brinsdon of Can-Tek has won the latest episode of the ABC program The New Inventors with his water based aerosol touch up paint product which allows you to get exactly the custom colour you want in an aerosol can that is loaded in store and is water based so you can clean it off before it dries if you make a mistake. And it is environmentally friendly as well.

The secret is in the chemistry added to the can that reduces the surface tension of water so the paint sprays and coats evenly.  This is a major challenge for water based paints and to be able to do it in store with the colour of your choice is a major advance in this area of technology.

We have had a couple of electronics products we worked on win on The New Inventors so we really appreciate the work it takes and that you don’t get these awards without having a serious advance.  You can also check out our Electronics Awards.

So well done Ross Brinsdon.  Keep up the good work.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright  Successful Endeavours Pty Ltd.

Casey Business Awards

The City Of Casey are holding there inaugural Casey Business Awards and at the Casey Business Breakfast this morning Successful Endeavours were nominated as finalists in 2 categories.

Casey Business Awards

Casey Business Awards

The 2 Casey Business Awards categories are:

  • Manufacturer Of The Year
  • Business and Professional Services

We fall into the Business And Professional Services category with our Electronics and Embedded Software development services where we design products for Australian Electronics Manufacturers  so they can achieve Low Cost Electronics Manufacture in Australia at a good profit margin.

The Manufacturer Of The Year award category recognises that for some of our clients, we also manufacture the product the product and delivered to them programmed, tested and calibrated; ready to sell.  This includes products like a DNP3 enabled power controller product for the US Smart Grid market which is made right here in Berwick as well as the Award Winning Borgtech CPL2 Corrosion Protection Data Logger with Wireless Data Logging.

It was an honour to be recognised by our city council together with other small business owners in the City Of Casey, a municipality in the outer south-eastern suburbs of Melbourne.  We will find out who the winners are on Friday 27th August at the Casey Business Awards gala dinner.

Cranbourne News 5th August 2010 Best in Business

 Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright  Successful Endeavours Pty Ltd.

This week I was the recipient of an Exponential Entrepreneur of the Year award.  Last year we were received 2 awards for technical excellence when we won 2 of the 15 EDN Innovation awards handed out in Australia in 2009.

So I was very pleased to be receiving an award recognising the business side of Successful Endeavours.  The award was presented by Dr Marc Dussault of Exponential Programs and recognises entrepreneurs and business people who have demonstrated excellence deploying exponential strategies in their business by profitably creating exceptional value for their clients in a manner that is both measurable and sustainable. The award received was in the category of Engineering Consultant and was one of only 6 handed out in 2010 and the only one in that category.

Entrepreneur of the Year 2010 Ray Keefe

Exponential Entrepreneur of the Year 2010 Ray Keefe receives his award from Dr Marc Dussault.

You can read more about the awards at Exponential Programs Entrepreneur of the Year Awards page.

The main reason for this post is to touch on the most significant aspect of this award for me. I once said that as a Business Owner I made a pretty good Engineer.  The past 18 months has a seen a transition away from that to the point now where I can say that I am an Entrepreneur who is also an EngineerEngineering is a Profession and so it isn’t something that suddenly stops being relevant.  Our education and mindset is all based on practical problem solving through the use of technology while balancing performance, risk and cost.  And we apply this skillset and mindset to most aspects of our lives, even when it isn’t the only way to go about it.  So I am very pleased to be making this transition.  Not only is our business better for it but our clients are as well.

And I also thank our clients for the trust they have placed in us to deliver Electronics Design and Embedded Software Development for their next generation of market leading products, the vast majority of which are still made in Australia at a profit.

Here is a picture of the Exponential Entrepreneur of the Year award certificate.

Exponential Entrepreneur of the Year Certificate

Exponential Entrepreneur of the Year Certificate

The initial nomination was published on PRWeb at 2010 Exponential Entrepreneur Award Winners Announced.

 

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © 2010  Successful Endeavours Pty Ltd.

Electronics Manufacturers are the people we serve

A common question we are asked is what sort of Electronics Manufacturers do we Develop Products for?

So I thought I would compile 3 lists:

  • The first is a list of the Electronics and Embedded Software product types we have worked on
  • The second list is a list of the industries we have Developed Products for
  • And the third list is the Technologies we have worked with so far

I might have to regularly update this third list since knowledge and technology are constantly expanding.  Before I do the lists I’d like to present a video that specifically addresses this last point.  This is very much worth thinking about.  Enjoy.

Electronics and Embedded Software Products

Did you notice the section from 1:45 to 2:15?  We are being prepared for jobs that don’t yet exist, technologies that haven’t been invented, and problems we don’t even know we will have!

Here is the list of some of the Electronics and Embedded Software Products that do already exist and which we have helped to create:

(more…)

Analogue Design Awards

You might recall we were finalists in the EDN Innovation Awards 2009 .  Yesterday, we were in Sydney for the EDN Innovation Awards dinner held at Dockside, Cockle Bay Wharf.

We came away with 2 trophies.  The awards were:

  • Best Application of Analogue Design – Highly Commended
  • Best Application of Design Software – Highly Commended

EDN Innovation Awards 2009

Successful Endeavours - EDN Innovation Awards 2009

Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design

Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design

We are very pleased to have had Australian Electronics Industry leaders recognise our work as being of the highest standard.

And thanks again to Pablo Varjabedian of Borgtech Pty Ltd for his support and encouragement and for having a vision as we do that products like the Borgtech CPL2 can and should be Made in Australia.

There have also been several newspaper articles focusing on the role of local businesses in the Australian Electronics Manufacturing Industry.

Casey Weekly Berwick 31 August 2009 Electronics Whiz Wired For Success

Wyndham Weekly 30 September 2009 It’s A Pipe Dream

Casey Weekly Berwick 5 October 2009  Electronics Firm Delivers The Goods

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

Electronics Development and Success

Hello again,

A couple of posts ago in Electronics Manufacture Shines in Melbourne I said I would explain the origins of our company name.  Many have suggested that Successful Endeavours sounds more like a personal coaching enterprise or a business that handles products by people like:

And the list could go on for a long time.

While I do hope we motivate and encourage our clients to improve their results, we assist them by undertaking activities such as:

Electronics Development Activities

  • Electronic Circuit Design
  • Electronic Circuit Simulation
  • Analogue Electronics
  • Analogue Design
  • Printed Circuit Board Design
  • Printed Circuit Board Layout
  • Electronic Prototyping
  • Electronic Testing
  • Embedded Software Design
  • Embedded Software Development
  • Embedded Software Coding
  • Embedded C
  • Embedded Software Debug

Development Statistics

The name came from some industry statistics on the success rate for Product Development.  You can read more details in Reducing Electronics and Embedded Software Product Development Costs and I will summarise here:

  • 80% of embedded development projects fail in someway or another
  • Embedded software is 80% of the cost of an embedded development project
  • Embedded software is responsible for 80% of the delays and shortcomings

Successful Product Development

So it seemed to me that many Product Development Projects are unsuccessful endeavours.  I wanted to change that.  We have a success rate significantly better than all the industry norms. Our short USP ( Unique Selling Proposition ) is:

We Make Stuff Work

That’s it.  The details are complex but the philosophy is simple.  So for me, Electronics and Embedded Software Development should be a routinely Successful Endeavour.  And so the name Successful Endeavours was chosen.

I am passionate and committed to assisting Australian Electronics Manufacturers who want to keep making their products in Australia.  Made In Australia is what we are pursuing and we are focusing on this segment.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

So what is Niche Electronics Manufacture about?

Well, Niche implies it is aimed at a small and specific market segment rather than a large and universal segment.  Some examples might help here:

  • specialist medical devices or patient sample handling equipment – see Vision Biosystems
  • Very Early Smoke Detecting Apparatus = VESDA
  • in wall cable tracing equipment – Aegis Trace All
  • active RFID with long battery life, distance and unique ID – Protrac iD
  • ultra low power mesh networking transceivers intended for battery operated telemetry – GreenPeak
  • corrosion protection data logger – Borgtech CPL2
  • cyclist indicator lights worn on your wrists – Safeturn
  • medical training simulators – Medisius Epidural Simulator

I have been involved in all these areas and some of these are for projects I worked on or even ran.

So having looked at some examples, why do I think we should be excited about Niche Electronics Manufacture in Australia?

I touched on this briefly in an earlier post that addressed the question of Low Cost Electronics Manufacture in Australia Can We Compete?

I believe the answer is YES!  But we must be smart in how we go about it and we have to play to our strengths.  I see these as:

  • highly skilled technical workforce
  • world class software developers and embedded systems engineers
  • good levels of capability and automation in PCB assemblers
  • we like winning and overcoming challenges
  • we don’t immediately do things the same as everyone else
  • we have been doing this for a fair while now in spite of there being little government support or industry assistance
  • a smaller Low Cost Electronics Manufacturer can be agile and tightly connected to their customers

So the challenge is actually a marketing one and not specifically a Product Development issue.  But once you have the opportunity identified, then there is no reason we can’t do it here.

Low Cost Electronics Manufacture in Australia makes good sense if you approach it the right way.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

________________________________________________

This one is both easy and straight forward to understand.

Do as much as possible in software.

But it doesn’t stop there.  Do as much as possible in software at every stage of the development.  Here is how that pans out:

  • replace hardware with software that does the same function
  • verify operation using unit tests and system tests within a soft environment
  • do production test using on board software so the ATE is very simple
  • do field diagnostics with on board software to make the diagnostics as cheap as possible
  • do service and scheduled maintenance with on board software to minimise time and cost in these areas
  • where suitable, use a bootloader to allow in field upgrade of the software

If you don’t already know, ATE = Automated Test Equipment.

The best thing about making software the core part of each of these areas, is that the manufacturing cost of software is effectively the jig and the time to program and test the parts.  Automation can be expensive, but if the device contains it’s own automation, then the production process costs plummet.  A simplified example:

You have a device with 8 inputs and 3 outputs.  You want to test all the inputs and outputs to make sure they work.  The traditional approach is to have a production ATE which applies known loads to test points and then measures against a series of scheduled tests which are controlled from one of the major production test equipment and systems suppliers.  It is not unusual to spend $50K on such a system even for a relatively simple device.  If you don’t believe; add up the software toolset costs, the man hours spent designing then building then coding then debugging then commissioning, the opportunity cost of those man hours and the materials costs.  It really does all add up.

Electronics Manufacture – lets look at the alternative

The test jig merely connects the outputs to the inputs with the appropriate loads in place.  The device is programmed with its own ATE code that then goes through the test process including requesting a serial number, and communicates the outcome back to the system which merely records the time, date, serial number, product version and test results.  It doesn’t matter if the inputs are analog or digital, the same philosophy can apply.  And if there is a big mismatch in the inputs and outputs, then put a simple multiplexer on the jig and let the unit manage it’s own test sequencing.

Another bonus: you update the system but the interconnections remain the same however the test sequence would have required altering the ATE software.  No need!  The on board ATE sequencer does it automatically and you don’t have to alter the production process at all.  It even tells you it is the new product and you didn’t have to touch a thing.

Of course there are classes of products that do need more than this.  Processes like burn in and quality metrics based acceptance testing.  But these are the 5% cases.  The alternative approach outlined above covers the other 95% and at a cost which can be orders of magnitude lower.  And you can always add extra features to the test jig if required and still let them be controlled by the unit under test.

Yet another bonus: self calibration!  The unit can calibrate itself based on the test results.  No need to support multiple different calibration techniques at the ATE.  It just says “I read X” and the unit under test looks at this value and what it reads and uses the one calibration process that applies to it.

And this features in one of our earlier posts on Strategies To Be More Profitable as it applies to Low Cost Electronics Manufacture in Australia.

Now I know this is simplifying it to its core essential elements, but that makes it easy to see the advantages and how much you can leverage them.

Less Electronics Hardware = Less Cost

The same applies to the other areas mentioned above.  Removing hardware and doing the same work in software is pretty obvious.  Less parts usually leads to less cost.  Above we looked at production line ATE.  And the same concept can obviously be applied to field and service diagnostics.

Field and service diagnostics

So here is another scenario.  Imagine you have a customer with a pump that isn’t pumping.  What to check first?  Easy, the simplest thing to swap out is the pump controller.  So you send them a replacement pump controller.  They pull the plugs, remove the device, put in a new one, and send the old one back under warranty.  You send it to the manufacturer.  They test it and there is nothing wrong and send it back to you.  But it’s pretty grubby and not suitable for resale as brand new.  Well maybe their test process isn’t up to scratch and it really wasn’t working in the field.  Anyway, it was still the thing to try first since anything else is a much bigger job to swap out. But now you’ve got all the hassle, a potential dispute with the manufacturer and the pump might still not pump with the new controller.  The score is basically NIL all round for this.  Everyone loses.

Now imaging this: the customer rings you and you ask them to go and press the orange button on the side of the pump controller.  It says via it’s LCD “Check Valve Reversed”.  Aha.  Not a pump controller problem at all.  The customer calls the plumber and gets him to fix the installation.  Done.  You look good, the customer got timely service and you sure are going to recommend this pump controller to the next customer ahead of the ones that don’t do this.

For each product category, the equivalent of the above 2 situation exists.  So will your product look this good if the customer has an issue.  It can if you think about it, and the cost might be trivial.  It might even cost less at manufacture, but it will always cost less in the long run.

And of course, if the product can have its software updated in the field, that saves a lot compared to having to return it to the manufacturer.  Orders of magnitude this time.

So that looks at parts cost, production process costs and support costs.

Reducing Development Cost

The second of the bullet points is looking at development cost.  The up front cost to get a working product.  We do a lot of work with small 8 bit and 16 bit microcontrollers and the development environments often don’t give you a lot of facilities to find faults.  It’s the combinations that get you.  Stop when input A is on, output B is off and the variable C is exactly 122 so I can look at what’s going wrong with my code.  Or you might have to pay a lot for an emulator with all those features.  And of course you have to put the hardware into the exact state you want as well.  How do you do that again?  That’s right, either sea of pots and switches or some clever and expensive hardware test equipment.

What we do a lot is build the project inside a software clone of the final system.  In the software industry this is called a mock.  Then we can use our standard PC coding and debugging tools to create scenarios and test against them.  You can test your logic in an automated way and you can put every possible input combination in and make sure it responds correctly.  Robert Bosch Australia Pty Ltd is one of our clients and we have worked on a number of projects for them.  For those who don’t know, the volume of Australian Electronics Manufacture they do at their Clayton Facility in Melbourne is very impressive.  They design, make and export millions of automotive electronic control units (ECUs) to Europe, Japan and the USA.  And the body electronics supplied by Bosch to the rest of the world is designed and made there.  Great stuff guys.

So a simple example of how we use this in our projects with them is a battery charging system we did which was all in software.  You will find reference to it from one of our Linked In recommenders Dale O’Brien who saw the process in action.  Basically, the full suite of tests took a week in real time, the primary test sequence required 54 hours, one test required sub-zero temperatures and none of this was 100% coverage.  Using a  software mock of the system we were able to do all the testing in 15 seconds including tests specifically to ensure 100% coverage.  That’s roughly a million time faster.  Debugging at light speed!  So we were able to address the logic and algorithm issues quickly and efficiently and have a very high confidence in the system.  Final verification in real time with final hardware and a normal test platform confirmed the operation but it was 6 months later.  So maybe we were really 25 million times faster.

Don’t get me wrong, I firmly believe in testing on the final hardware.  After all, assumptions are one of the greatest dangers we face.  But at least prove you did correctly implement your solution within the assumptions you did make first.  Then when you learn something new you are only fixing one problem and not arguing about whether it was the assumption or the test that is wrong.

I feel a bit like I got on my hobby horse over that lot.  But I really do believe this can make a huge difference.

OK, time to go and design some more products for low cost electronics manufacture in Australia :-)

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. 

                                                                                                                          

« Previous PageNext Page »