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	<title> &#187; Made in Australia</title>
	<atom:link href="http://www.successful.com.au/blog/tag/made-in-australia/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.successful.com.au/blog</link>
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		<title>AMTIL Magazine Article On Successful Endeavours</title>
		<link>http://www.successful.com.au/blog/2010/10/05/amtil-magazine-article-on-successful-endeavours/</link>
		<comments>http://www.successful.com.au/blog/2010/10/05/amtil-magazine-article-on-successful-endeavours/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 05:55:17 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[AMTIL]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Australian Manufacturing Technology]]></category>
		<category><![CDATA[Australian Manufacturing Technology Institute Limited]]></category>
		<category><![CDATA[Australian Manufacturing Technology Magazine]]></category>
		<category><![CDATA[Casey Business of the Year]]></category>
		<category><![CDATA[Contract Electronics Manufacturing]]></category>
		<category><![CDATA[Contract Electronics Manufacturing Services]]></category>
		<category><![CDATA[Electronics Design]]></category>
		<category><![CDATA[Electronics Manufacturing Services]]></category>
		<category><![CDATA[Embedded Software Development]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=985</guid>
		<description><![CDATA[AMTIL, Australian Manufacturing Technology Institute Limited, have included an article on Successful Endeavours win as Casey Business Of The Year in the October edition of their Australian Manufacturing Technology Magazine distributed to manufacturing businesses throughout Australia. Successful Endeavours is proud to be a member of AMTIL and encourages other manufacturing sector businesses in Australia to [...]]]></description>
			<content:encoded><![CDATA[<p><a title="AMTIL" href="http://www.amtil.com.au/" target="_blank"><strong><span style="color: #005e20;">AMTIL</span></strong></a>, <strong><em><span style="color: #005e20;">Australian Manufacturing Technology Institute Limited</span></em></strong>, have included an article on <a title="Successful Endeavours Pty Ltd" href="http://www.successful.com.au/" target="_blank"><strong><span style="color: #005e20;">Successful Endeavours</span></strong></a> win as <a title="Successful Endeavours is Casey Business Of The Year 2010" href="http://www.successful.com.au/blog/2010/08/28/casey-business-of-the-year-2010/" target="_blank"><strong><span style="color: #005e20;">Casey Business Of The Year</span></strong></a> in the October edition of their <a title="Australian Manufacturing Technology Magazine October 2010" href="http://erez.printgraphics.com.au/erez4/fsi4/fsi.swf?pages_server=http://erez.printgraphics.com.au/erez4&amp;pages_dir=*PSfpTgDXCnT9hQrfBJbvjHxkMxH7NABDjx3yOMAPI4WC0iMeUkAtZSP0e2YLTlioUmsXqY65oWeB.SA7pSzmAIQQdx7p2DXblDbXy3t3jIg6uBper00CUUFm1I43x0Vq0AgBwURmg&amp;cfg=pages_presets/erez_defaults.fsi&amp;pages_print=1&amp;pages_save=1&amp;pages_search=1&amp;MouseModes_Mode2=0&amp;pagesounds_Library=pagesoundlib_coated.swf&amp;pages_BendEffect=matte&amp;plugins=resize,PageSounds&amp;cfg=pages_presets/PG_AMTIL_OCT_10.fsi" target="_blank"><strong><span style="color: #005e20;">Australian Manufacturing Technology Magazine</span></strong></a> distributed to manufacturing businesses throughout Australia.</p>
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">
<div id="attachment_986" class="wp-caption aligncenter" style="width: 501px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/10/AMTIL_Magazine_October_2010_P16.jpg"><img class="size-large wp-image-986   " title="AMTIL Australian Manufacturing Technology Magazine October 2010 page 16" src="http://www.successful.com.au/blog/wp-content/uploads/2010/10/AMTIL_Magazine_October_2010_P16-1024x565.jpg" alt="AMTIL Australian Manufacturing Technology Magazine October 2010 page 16" width="491" height="271" /></a><p class="wp-caption-text">AMTIL Australian Manufacturing Technology Magazine October 2010 page 16</p></div>
<p>Successful Endeavours is proud to be a member of <strong><span style="color: #005e20;">AMTIL</span></strong> and encourages other manufacturing sector businesses in Australia to consider membership as well.  We support <strong><span style="color: #005e20;">Australian Electronics Manufacturers</span></strong> through our technology service offerings of <a title="Electronics Design and Embedded Software Development" href="http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/" target="_blank"><strong><span style="color: #005e20;">Electronics Design and Embedded Software Development</span></strong></a> coupled with <a title="Contract Electronics Manufacturing Services in AUstralia" href="http://en.wikipedia.org/wiki/Electronics_manufacturing_services" target="_blank"><strong><span style="color: #005e20;">Contract Electronics Manufacturing Services</span></strong></a> for those clients who want to outsource some of that process but still <a title="Made In Australia" href="http://www.australianmade.com.au/consumer-site/" target="_blank"><strong><span style="color: #005e20;">Made In Australia</span></strong>.</a></p>
<p><em>Ray Keefe has been developing high quality and market leading electronics and embedded software products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>From Engineer to Entrepreneur</title>
		<link>http://www.successful.com.au/blog/2010/06/21/from-engineer-to-entrepreneur/</link>
		<comments>http://www.successful.com.au/blog/2010/06/21/from-engineer-to-entrepreneur/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 04:58:55 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Design]]></category>
		<category><![CDATA[Electronics Entrepreneur]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Engineers]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Dr Marc Dussault]]></category>
		<category><![CDATA[EDN Innovation award]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Engineer]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Engineering Consultant]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Entrepreneur of the Year]]></category>
		<category><![CDATA[Exponential Entrepreneur of the Year]]></category>
		<category><![CDATA[Exponential Programs]]></category>
		<category><![CDATA[Profession]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=722</guid>
		<description><![CDATA[This week I was the recipient of an Exponential Entrepreneur of the Year award.  Last year we were received 2 awards for technical excellence when we won 2 of the 15 EDN Innovation awards handed out in Australia in 2009.  So I was very pleased to be receiving an award recognising the business side of Successful [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">This week I was the recipient of an <a title="Exponential Entrepreneur of the Year" href="http://www.exponentialprograms.com/business/blog/exponential-entrepreneurs-of-the-year-award-winners-announced/" target="_blank"><strong><em><span style="color: #005e20;">Exponential Entrepreneur of the Year</span></em></strong> </a>award.  Last year we were received 2 awards for technical excellence when we won 2 of the 15 <a title="Successful Endeavours National Awards" href="http://www.successful.com.au/awards.html" target="_blank"><strong><span style="color: #005e20;">EDN Innovation awards</span></strong></a> handed out in Australia in 2009. </p>
<p>So I was very pleased to be receiving an award recognising the business side of <a title="Successful Endeavours" href="http://www.successful.com.au/index.html" target="_blank"><strong><em><span style="color: #005e20;">Successful Endeavours</span></em></strong></a>.  The award was presented by <a title="Dr Marc Dussault" href="http://www.marcdussault.com/" target="_blank"><strong>Dr Marc Dussault</strong></a> of <a href="http://www.exponentialprograms.com/"><strong><em>Exponential Programs</em></strong></a> and recognises entrepreneurs and business people who have demonstrated excellence deploying exponential strategies in their business by profitably creating exceptional value for their clients in a manner that is both measurable and sustainable. The award received was in the category of <strong><span style="color: #005e20;">Engineering Consultant</span></strong> and was one of only 6 handed out in 2010 and the only one in that category. </p>
<div id="attachment_730" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/06/Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010.jpg"><img class="size-medium wp-image-730 " title="Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010" src="http://www.successful.com.au/blog/wp-content/uploads/2010/06/Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010-300x219.jpg" alt="Entrepreneur of the Year 2010 Ray Keefe" width="300" height="219" /></a><p class="wp-caption-text">Exponential Entrepreneur of the Year 2010 Ray Keefe receives his award from Dr Marc Dussault.</p></div>
<p>You can read more about the awards at <em><strong><a title="Entrepreneur of the Year" href="http://www.exponentialprograms.com/business/blog/awards/entrepreneur-awards-2010/" target="_blank">Exponential Programs Entrepreneur of the Year Awards</a></strong></em> page. </p>
<p style="text-align: left;">The main reason for this post is to touch on the most significant aspect of this award for me. I once said that as a Business Owner I made a pretty good <a title="Engineer" href="http://en.wikipedia.org/wiki/Engineer" target="_blank"><strong>Engineer</strong></a>.  The past 18 months has a seen a transition away from that to the point now where I can say that I am an <a title="Entrepreneur" href="http://en.wikipedia.org/wiki/Entrepreneur" target="_blank"><strong>Entrepreneur</strong></a> who is also an <a title="Engineer" href="http://en.wikipedia.org/wiki/Engineer" target="_blank"><strong>Engineer</strong></a>.  <a title="Engineering" href="http://en.wikipedia.org/wiki/Engineering" target="_blank"><strong>Engineering</strong></a> is a <a title="Profession" href="http://en.wikipedia.org/wiki/Profession" target="_blank"><strong>Profession</strong></a> and so it isn&#8217;t something that suddenly stops being relevant.  Our education and mindset is all based on practical problem solving through the use of technology while balancing performance, risk and cost.  And we apply this skillset and <span style="color: #005e20;"><strong>mindset</strong> </span>to most aspects of our lives, even when it isn&#8217;t the only way to go about it.  So I am very pleased to be making this transition.  Not only is our business better for it but our clients are as well. </p>
<p style="text-align: left;">And I also thank our clients for the trust they have placed in us to deliver <strong><em><span style="color: #005e20;"><a title="Electronics Design" href="http://en.wikipedia.org/wiki/Electronics_design" target="_blank">Electronics Design</a></span></em></strong> and <strong><em><span style="color: #005e20;"><a title="Embedded Software Development" href="http://en.wikipedia.org/wiki/Embedded_software_development" target="_blank">Embedded Software Development</a></span></em></strong> for their next generation of market leading products, the vast majority of which are still <strong><span style="color: #005e20;"><a title="Made in Australia" href="http://www.madedownunder.blogspot.com/" target="_blank">made in Australia</a></span></strong> at a profit. </p>
<p>Here is a picture of the <a title="Exponential Entrepreneur of the Year" href="http://www.australianblogs.com.au/blog/exponential-entrepreneur-of-the-year-award-winners-announced/" target="_blank"><strong>Exponential Entrepreneur of the Year</strong></a> award certificate. </p>
<div id="attachment_732" class="wp-caption aligncenter" style="width: 452px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/06/Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010-Certificate.jpg"><img class="size-small wp-image-732 " title="Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010-Certificate" src="http://www.successful.com.au/blog/wp-content/uploads/2010/06/Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010-Certificate.jpg" alt="Exponential Entrepreneur of the Year Certificate" width="442" height="297" /></a><p class="wp-caption-text">Exponential Entrepreneur of the Year Certificate</p></div>
<p style="text-align: left;"> The initial nomination was published on <a title="PR Web" href="http://www.prweb.com/" target="_blank">PRWeb</a> at <a title="2010 Exponential Entrepreneur Award Winners Announced" href="http://www.prweb.com/releases/2010/06/prweb4099164.htm" target="_blank">2010 Exponential Entrepreneur Award Winners Announced</a>. </p>
<p style="text-align: center;">
<p style="text-align: center;"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © 2010  Successful Endeavours Pty Ltd. </em></p>
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		<slash:comments>17</slash:comments>
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		<title>EDN Innovation Awards 2009 &#8211; 2 trophies</title>
		<link>http://www.successful.com.au/blog/2009/09/18/edn-innovation-awards-2009-2-trophies/</link>
		<comments>http://www.successful.com.au/blog/2009/09/18/edn-innovation-awards-2009-2-trophies/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 07:41:24 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Analogue Design]]></category>
		<category><![CDATA[Analogue Design Awards]]></category>
		<category><![CDATA[Australian Electronics industry]]></category>
		<category><![CDATA[Borgtech]]></category>
		<category><![CDATA[Borgtech CPL2]]></category>
		<category><![CDATA[Borgtech Pty Ltd]]></category>
		<category><![CDATA[Design Software]]></category>
		<category><![CDATA[EDN Innovation Awards]]></category>
		<category><![CDATA[EDN Innovation Awards 2009]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=435</guid>
		<description><![CDATA[Analogue Design Awards You might recall we were finalists in the EDN Innovation Awards 2009 .  Yesterday, we were in Sydney for the EDN Innovation Awards dinner held at Dockside, Cockle Bay Wharf. We came away with 2 trophies.  The awards were: Best Application of Analogue Design &#8211; Highly Commended Best Application of Design Software [...]]]></description>
			<content:encoded><![CDATA[<h1>Analogue Design Awards</h1>
<p>You might recall we were finalists in the <a title="EDN Innovation Awards" href="http://www.successful.com.au/blog/2009/08/17/2009-edn-innovation-awards-finalist/" target="_blank"><strong><em><span style="color: #005e20;">EDN Innovation Awards 2009</span></em></strong></a> .  Yesterday, we were in Sydney for the <a title="EDN Innovation Awards" href="http://www.electronicsnews.com.au/Awards.aspx" target="_blank"><span style="color: #005e20;"><em><strong>EDN Innovation Awards</strong></em></span></a> dinner held at Dockside, Cockle Bay Wharf.</p>
<p>We came away with 2 trophies.  The awards were:</p>
<ul>
<li><span style="color: #005e20;"><strong><em>Best Application of Analogue Design &#8211; Highly Commended</em></strong></span></li>
<li><span style="color: #005e20;"><strong><em>Best Application of Design Software &#8211; Highly Commended</em></strong></span></li>
</ul>
<p><em><strong> </strong></em></p>
<div id="attachment_457" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-457 " title="EDN Innovation Awards 2009" src="http://www.successful.com.au/blog/wp-content/uploads/2009/09/trophies.jpg" alt="EDN Innovation Awards 2009" width="500" height="413" /><p class="wp-caption-text">Successful Endeavours - EDN Innovation Awards 2009</p></div>
<div id="attachment_454" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-454 " title="Ray Keefe receives the EDN Innovation Award for the Best Application of Analogue Design" src="http://www.successful.com.au/blog/wp-content/uploads/2009/09/RayAward1.jpg" alt="Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design" width="500" height="333" /><p class="wp-caption-text">Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design</p></div>
<p>We are very pleased to have had <strong><em><span style="color: #005e20;">Australian Electronics Industry</span></em></strong> leaders recognise our work as being of the highest standard.</p>
<p>And thanks again to <span style="color: #005e20;"><em><strong>Pablo Varjabedian</strong></em></span> of <a title="Borgtech" href="http://www.borgtech.com.au" target="_blank"><span style="color: #005e20;"><strong><em>Borgtech Pty Ltd</em></strong></span></a> for his support and encouragement and for having a vision as we do that products like the <span style="color: #005e20;"><em><strong><a title="Borgtech CPL2" href="http://www.borgtech.com.au/" target="_blank">Borgtech CPL2</a></strong></em></span> can and should be <strong><em><span style="color: #005e20;">Made in Australia</span></em></strong>.</p>
<p><em></em>There have also been several newspaper articles focusing on the role of local businesses in the <strong><em>Australian Electronics Manufacturing Industry</em></strong>.</p>
<p>Casey Weekly Berwick 31 August 2009 <a title="Successful Endeavours - Electronics Whiz Wired For Success" href="http://www.caseyweeklyberwick.com.au/news/local/news/general/electronics-whiz-wired-for-success/1609941.aspx" target="_blank">Electronics Whiz Wired For Success</a></p>
<p>Wyndham Weekly 30 September 2009 <a title="Borgtech - It's a pipe dream" href="http://www.wyndhamweekly.com.au/news/local/news/general/its-a-pipe-dream/1636287.aspx" target="_blank">It&#8217;s A Pipe Dream</a><em> </em></p>
<p>Casey Weekly Berwick 5 October 2009  <a title="Successful Endeavours - Electroncis Firm Delivers The Goods" href="http://www.caseyweeklyberwick.com.au/news/local/news/general/electronics-firm-delivers-the-goods/1640635.aspx" target="_blank">Electronics Firm Delivers The Goods</a></p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p style="text-align: center;"><!-- 		<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" 				xmlns:dc="http://purl.org/dc/elements/1.1/" 				xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/"     dc:identifier="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/"     dc:title="Niche Electronics Manufacture &#8211; ideally done in Australia"     trackback:ping="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/trackback/" /> </rdf:RDF> &#8211;></div>
<div></div>
<div  mce_tmp="1"><!  		<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" 				xmlns:dc="http://purl.org/dc/elements/1.1/" 				xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/"     dc:identifier="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/"     dc:title="Analogue Electronics &#8211; Improving Signal Integrity"     trackback:ping="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/trackback/" /> </rdf:RDF> &#8211;></p>
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		<title>Successful Electronics Needs a Successful Name</title>
		<link>http://www.successful.com.au/blog/2009/09/09/successful-electronics-needs-a-successful-name/</link>
		<comments>http://www.successful.com.au/blog/2009/09/09/successful-electronics-needs-a-successful-name/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 00:17:17 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Analogue Design]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Electronic Circuit Design]]></category>
		<category><![CDATA[Electronic Circuit Simulation]]></category>
		<category><![CDATA[Electronic Prototyping]]></category>
		<category><![CDATA[Electronics Development]]></category>
		<category><![CDATA[Embedded C]]></category>
		<category><![CDATA[Embedded Software Coding]]></category>
		<category><![CDATA[Embedded Software Debug]]></category>
		<category><![CDATA[Embedded Software Design]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Printed Circuit Board Design]]></category>
		<category><![CDATA[Printed Circuit Board Layout]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Product Development Costs]]></category>
		<category><![CDATA[Product Development Projects]]></category>
		<category><![CDATA[Successful Product Development]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=420</guid>
		<description><![CDATA[Electronics Development and Success Hello again, A couple of posts ago in Electronics Manufacture Shines in Melbourne I said I would explain the origins of our company name.  Many have suggested that Successful Endeavours sounds more like a personal coaching enterprise or a business that handles products by people like: Brian Tracy Tony Robbins Marc [...]]]></description>
			<content:encoded><![CDATA[<h1>Electronics Development and Success</h1>
<p>Hello again,</p>
<p>A couple of posts ago in <a title="Electronics Manufacture shines in Melbourne" rel="bookmark" href="http://www.successful.com.au/blog/2009/09/01/electronics-manufacture-shines-in-melbourne/" target="_blank"><strong><em><span style="color: #005e20;">Electronics Manufacture Shines in Melbourne</span></em></strong></a> I said I would explain the origins of our company name.  Many have suggested that <strong><em><span style="color: #005e20;"><a title="Successful Endeavours" href="http://www.successful.com.au/" target="_blank">Successful Endeavours</a></span></em></strong> sounds more like a personal coaching enterprise or a business that handles products by people like:</p>
<ul>
<li><strong><em><a title="Brian Tracy" href="http://www.briantracy.com/" target="_blank">Brian Tracy</a></em></strong></li>
<li><strong><em><a title="Tony Robbins" href="http://www.tonyrobbins.com/Home/Home.aspx" target="_blank">Tony Robbins</a></em></strong></li>
<li><strong><em><a title="Marc Dussault" href="http://www.marcdussault.com/" target="_blank">Marc Dussault</a></em></strong></li>
<li><a title="Deepak Chopra" href="http://www.chopra.com/" target="_blank"><strong><em>Deepak Chopra</em></strong></a></li>
<li><strong><em><a title="Zig Ziglar" href="http://www.ziglar.com.au/" target="_blank">Zig Ziglar</a></em></strong></li>
<li><strong><em><a title="John Maxwell" href="http://www.johnmaxwell.com/" target="_blank">John Maxwell</a></em></strong></li>
<li><em><strong><span style="color: #005e20;"><a title="Arthur Cherrie and the Winepress" href="http://www.winepress.org.au" target="_blank">Arthur Cherrie</a></span></strong></em></li>
<li><strong><em>&#8230;</em></strong></li>
</ul>
<p>And the list could go on for a long time.</p>
<p>While I do hope we motivate and encourage our clients to improve their results, we assist them by undertaking activities such as:</p>
<h1>Electronics Development Activities</h1>
<ul>
<li><span style="color: #000000;"><strong><em>Electronic Circuit Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Circuit Simulation</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Analogue Electronics</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Analogue Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Printed Circuit Board Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Printed Circuit Board Layout</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Prototyping</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Testing</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Development</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Coding</em></strong></span></li>
<li><span style="color: #005e20;"><strong><em><a title="Embedded C" href="http://www.embedded-c.com" target="_blank">Embedded C</a></em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Debug</em></strong></span></li>
</ul>
<p><span style="color: #000000;"> </span></p>
<h1><span style="color: #000000;">Development Statistics</span></h1>
<p><span style="color: #000000;">The name came from some industry statistics on the success rate for <span style="color: #000000;"><strong>Product Development</strong></span>.  You can read more details in <a title="Reducing Electronics and Embedded Software Product Development Costs" rel="bookmark" href="http://www.successful.com.au/blog/2009/07/27/reducing-electronics-and-embedded-software-product-development-costs/" target="_blank"><strong><em><span style="color: #005e20;">Reducing Electronics and Embedded Software Product Development Costs</span></em></strong></a> and I will summarise here:</span></p>
<ul>
<li><span style="color: #000000;"><strong>80% of embedded development projects fail in someway or another</strong></span></li>
<li><span style="color: #000000;"><strong>Embedded software is 80% of the cost of an embedded development project</strong></span></li>
<li><span style="color: #000000;"><strong>Embedded software is responsible for 80% of the delays and shortcomings</strong></span></li>
</ul>
<p><span style="color: #000000;"> </span></p>
<h1><span style="color: #000000;">Successful Product Development</span></h1>
<p><span style="color: #000000;">So it seemed to me that many <strong>Product Development Projects</strong> are unsuccessful endeavours.  I wanted to change that.  We have a success rate significantly better than all the industry norms. Our short <strong>USP</strong> ( <strong>Unique Selling Proposition</strong> ) is:</span></p>
<p><span style="color: #000000;"><strong>We Make Stuff Work</strong></span></p>
<p><span style="color: #000000;">That&#8217;s it.  The details are complex but the philosophy is simple.  So for me, <span style="color: #000000;"><strong>Electronics and Embedded Software Development</strong></span> should be a routinely <strong>Successful Endeavour</strong>.  And so the name <strong><em><span style="color: #005e20;"><a title="Successful Endeavours" href="http://www.successful.com.au" target="_blank">Successful Endeavours</a></span></em></strong> was chosen. </span></p>
<p>I am passionate and committed to assisting <span style="color: #000000;"><strong>Australian Electronics Manufacturers</strong></span> who want to keep making their products in Australia.  <span style="color: #000000;"><strong>Made In Australia</strong></span> is what we are pursuing and we are focusing on this segment.</p>
<p><em><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em><span style="color: #b85b5a;">LinkedIn</span></em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></em></p>
<p style="text-align: center;"><em> </em></p>
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		<title>Electronics Manufacture Shines in Melbourne</title>
		<link>http://www.successful.com.au/blog/2009/09/01/electronics-manufacture-shines-in-melbourne/</link>
		<comments>http://www.successful.com.au/blog/2009/09/01/electronics-manufacture-shines-in-melbourne/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 03:51:05 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Project Priorities Perspective]]></category>
		<category><![CDATA[Australian Electronics]]></category>
		<category><![CDATA[Australian Electronics Manufacture]]></category>
		<category><![CDATA[Australian Electronics Manufacturing]]></category>
		<category><![CDATA[EDN Innovation Awards]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Electronics and Embedded Software]]></category>
		<category><![CDATA[Electronics Manufacturers]]></category>
		<category><![CDATA[electronics manufacturing]]></category>
		<category><![CDATA[Electronics Products Made In Australia]]></category>
		<category><![CDATA[low cost electronics manufacture]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Product Development Costs]]></category>
		<category><![CDATA[Successful Endeavours]]></category>
		<category><![CDATA[Successful Product Development]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=407</guid>
		<description><![CDATA[National recognition for local Casey Business OK, I couldn&#8217;t resist that blog title or this headline.  It isn&#8217;t often you get a chance to say something like that.  If you hadn&#8217;t heard yet, we are finalists in two categories in the EDN Innovation Awards for 2009.  Melbourne is the Electronics Manufacturing capital of Australia and [...]]]></description>
			<content:encoded><![CDATA[<h1>National recognition for local Casey Business</h1>
<p>OK, I couldn&#8217;t resist that blog title or this headline.  It isn&#8217;t often you get a chance to say something like that.  If you hadn&#8217;t heard yet, we are <strong>finalists in two categories</strong> in the <strong>EDN Innovation Awards</strong> for 2009.  <a title="Melbourne" href="http://melbourne.vic.gov.au/info.cfm?top=23&amp;pg=966" target="_blank"><strong>Melbourne</strong></a> is the <strong>Electronics Manufacturing</strong> capital of <strong>Australia </strong>and we are based in <strong>Berwick</strong> which is administered by the <a title="City of Casey" href="http://www.casey.vic.gov.au/" target="_blank"><strong>City of Casey</strong></a> .  And we are also members of the <a title="Berwick Chamber Of Commerce" href="http://www.berwick-village.com.au/" target="_blank"><strong>Berwick Chamber Of Commerce</strong></a>.</p>
<h1>Successful Endeavours in the NEWS</h1>
<p>The <a title="Casey Weekly Berwick" href="http://www.caseyweeklyberwick.com.au/" target="_blank">Casey Weekly Berwick</a> has just done an article on <a title="Successful Endeavours" href="http://www.successful.com.au/" target="_blank"><strong><em><span style="color: #005e20;">Successful Endeavours</span></em></strong></a> that also covers the <strong><span style="color: #005e20;">EDN Innovation Awards</span></strong> we are finalists for.  You can check it out here <a title="Electronics Whiz Wired For Success" href="http://www.caseyweeklyberwick.com.au/news/local/news/general/electronics-whiz-wired-for-success/1609941.aspx" target="_blank"><span style="color: #005e20;"><strong><em>Electronics Whiz Wired For Success</em></strong></span></a>.  And as a bonus, you get to see what we look like.</p>
<h1>Electronics Manufacturing</h1>
<p>Our aim is to turn <strong><span style="color: #005e20;">Australian Electronics Manufacture</span></strong> into <strong><span style="color: #005e20;">Low Cost Electronics Manufacture</span></strong> through improving the total cost of a product throughout its life cycle.  This is not a quality reduction process.  Quite the opposite.  Getting the product right so it doesn&#8217;t fail and does do what it is meant to do is one of the things necessary to reducing cost.</p>
<p>Located on the outskirts of Melbourne we primarily serve <strong>Melbourne</strong> based <span style="color: #005e20;"><strong>Electronics Manufacturers</strong></span> by providing them with <strong>Electronics </strong>and <strong>Embedded Software Development</strong> services that save them up to 70% compared to traditional linear <strong>Product Development.</strong></p>
<p>So how do we do that?</p>
<p>Firstly, there are a few blog posts you can refer back to that will fill in some of the details.</p>
<h1>Successful Product Development</h1>
<ul>
<li><a title="Performance and Cost versus Time" href="http://www.successful.com.au/blog/2009/05/15/project-priorities-perspective-performance-and-cost-versus-time/" target="_blank"><strong><em><span style="color: #005e20;">Performance and Cost versus Time</span></em></strong></a></li>
<li><a title="Time and Cost versus Performance" href="http://www.successful.com.au/blog/2009/05/07/project-priorities-perspective-time-and-cost-versus-performance/" target="_blank"><strong><em><span style="color: #005e20;">Time and Cost versus Performance</span></em></strong></a></li>
<li><a title="Time and Performance versus Cost" href="http://www.successful.com.au/blog/2009/05/05/project-priorities-perspective-time-and-performance-vs-cost/" target="_blank"><strong><em><span style="color: #005e20;">Time and Performance versus Cost</span></em></strong></a></li>
<li><a title="Project Priorities Perspective" href="http://www.successful.com.au/blog/2009/04/17/project-priorities-perspective/" target="_blank"><strong><em><span style="color: #005e20;">Project Priorities Perspective</span></em></strong></a></li>
<li><a title="Reducing Electronics Manufacturing Parts Cost" href="http://www.successful.com.au/blog/2009/05/21/reducing-electronics-manufacturing-parts-cost/" target="_blank"><strong><em><span style="color: #005e20;">Reducing Electronics Manufacturing Parts Cost</span></em></strong></a></li>
<li><a title="Reducing Electronics and Embedded Software Product Development Costs" href="http://www.successful.com.au/blog/2009/07/27/reducing-electronics-and-embedded-software-product-development-costs/" target="_blank"><strong><em><span style="color: #005e20;">Reducing Electronics and Embedded Software Product Development Costs</span></em></strong></a></li>
<li><a title="Electronics Products Made In Australia Strategies to be more Profitable" href="http://www.successful.com.au/blog/2009/04/13/electronics-products-in-australia-strategies-to-be-more-profitable/" target="_blank"><strong><em><span style="color: #005e20;">Electronics Products Made In Australia &#8211; Strategies to be more Profitable</span></em></strong></a></li>
</ul>
<h1>Australian Electronics Manufacturing</h1>
<p><span style="color: #005e20;"><strong><em>Low Cost Electronics Manufacture</em></strong></span> in Australia that competes favourable with China is feasible.  Ignoring the trade offs discussed in the links above, the steps to take are:</p>
<ul>
<li><strong><span style="color: #005e20;"><em>Identify the primary priority &#8211; is it time, cost, performance?</em></span></strong></li>
<li><strong><span style="color: #005e20;"><em>Reviews costs &#8211; all the costs &#8211; see the last link above if you are sure what they all are</em></span></strong></li>
<li><strong><span style="color: #005e20;"><em>Reduce Cost through redesign to remove unnecessary labour and to streamline manufacture</em></span></strong></li>
<li><strong><span style="color: #005e20;"><em>Implement</em></span></strong></li>
<li><strong><span style="color: #005e20;"><em>Deploy</em></span></strong></li>
<li><strong><span style="color: #005e20;"><em>Monitor and correct as required</em></span></strong></li>
</ul>
<p>Written like this it sound simple, and conceptually it is.  Where it gets lost is in the assumption that it can&#8217;t be that simple.  But there aren&#8217;t any hidden traps in this process.</p>
<p>We have had a few queries about how we came up with our company name, <strong><span style="color: #005e20;">Successful Endeavours.</span></strong> Next post I will reveal all.</p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p style="text-align: center;"><span style="text-decoration: underline;">________________________________________________</span></p>
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		<title>Electronics Products in Australia &#8211; Why Make Them Here?</title>
		<link>http://www.successful.com.au/blog/2009/03/25/electronics-products-in-australia-why-make-them-here/</link>
		<comments>http://www.successful.com.au/blog/2009/03/25/electronics-products-in-australia-why-make-them-here/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 12:17:00 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Design]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[design and manufacture electronics products in Australia]]></category>
		<category><![CDATA[electronics products]]></category>
		<category><![CDATA[manufactured products]]></category>

		<guid isPermaLink="false">http://successful.com.au/blog/?p=6</guid>
		<description><![CDATA[Electronics products in Australia Electronics design and making electronics products in Australia is both practical and profitable.  But more on that later. First a couple of facts that will help explain why I think about this the way I do. In 1946, 90% of all the manufactured products used in Australia were made in Australia. Not [...]]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #000000;">Electronics products in Australia</span></h3>
<p><a title="Electroncis Design" href="http://en.wikipedia.org/wiki/Electronic_design_automation" target="_blank"><strong>Electronics design</strong></a> and making <a title="Electronics Products in Australia" href="http://www.successful.com.au/electronics.html" target="_blank"><strong>electronics products</strong></a> in <strong>Australia</strong> is both practical and profitable.  But more on that later.</p>
<p>First a couple of facts that will help explain why I think about this the way I do.</p>
<p>In 1946, 90% of all the <strong>manufactured products</strong> used in <strong>Australia</strong> were <span style="color: #000000;"><strong>made in Australia</strong>.</span> <strong><em><span style="color: #000000;">Not bad!</span></em></strong></p>
<p>In 2006, 10% of all the <strong>manufactured products</strong> used in <strong>Australia</strong> were <span style="color: #000000;"><strong>made in Australia</strong>.</span> <span style="color: #000000;"><em><strong>Not good!</strong></em></span></p>
<h3><span style="color: #000000;">So why is this an issue?</span></h3>
<p>Ignoring balance of trade and such esoteric concepts, it&#8217;s about income and a future for ourselves and our children.  We ship raw material overseas but import the finished goods back here.  Most of the income and profit is happening for someone else, somewhere else.  And our tourism and service industries can only do so much to offset this.</p>
<p>It also doesn&#8217;t help that there are no significant incentives to be a manufacturer here.  Malaysia offers a <strong><span style="color: #000000;"><em>10 year tax holiday</em></span></strong> to a new industry setting up there.  <a title="Intel" href="http://www.intel.com/" target="_blank">Intel</a> wanted their next semiconductor facility to be in Australia but the government offered them no incentives.  The Irish are sometimes jokingly portrayed as less than astute but they could clearly see the opportunity before them and made Intel <strong><span style="color: #000000;"><em>an offer they couldn&#8217;t refuse</em>. </span></strong>So now <a title="Intel Ireland" href="http://www.intel.com/ireland/education/taps/" target="_blank">Intel</a> are in Ireland when they really wanted to be in Australia.</p>
<p>In spite of all this, Australia is actually a fantastic place to  <span style="color: #008000;"><strong><a title="Make it in Australia" href="http://www.successful.com.au/products.html" target="_blank">design and manufacture electronics products</a></strong></span> and over the next few weeks I will be revealing just why that is so and how we can all take advantage of our natural competitive edge.</p>
<p><em><a title="Electronics Products Made In Australia" href="http://www.successful.com.au/products.html" target="_blank"><strong>Make it in Australia and Increase your Profits</strong></a></em></p>
<p style="text-align: left;"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p style="text-align: center;"><span style="text-decoration: underline;">________________________________________________</span></p>
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