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	<title> &#187; Embedded Software</title>
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		<title>Dennis Ritchie</title>
		<link>http://www.successful.com.au/blog/2011/10/15/dennis-ritchie/</link>
		<comments>http://www.successful.com.au/blog/2011/10/15/dennis-ritchie/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 10:42:35 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Brian Kernighan]]></category>
		<category><![CDATA[Dennis Ritchie]]></category>
		<category><![CDATA[Ken Thompson]]></category>
		<category><![CDATA[The C Programming Language]]></category>
		<category><![CDATA[UNIX]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=1518</guid>
		<description><![CDATA[Dennis Ritchie: farewell and thank you With the recent passing of Steve Jobs, the world has had a reason to reflect on the significant impact some people have. Someone who made everything Steve Jobs did possible also passed away recently. On the 12 October 2011, Dennis Ritchie, the father of The C Programming Language, died at [...]]]></description>
			<content:encoded><![CDATA[<h1><span style="color: #005e20;">Dennis Ritchie: farewell and thank you</span></h1>
<p>With the recent passing of <span style="color: #005e20;"><strong><a title="Steve Jobs" href="http://en.wikipedia.org/wiki/Steve_jobs" target="_blank">Steve Jobs</a></strong></span>, the world has had a reason to reflect on the significant impact some people have. Someone who made everything <span style="color: #005e20;"><strong>Steve Jobs</strong></span> did possible also passed away recently. On the 12 October 2011, <strong><a title="Dennis Ritchie" href="http://en.wikipedia.org/wiki/Dennis_Ritchie" target="_blank"><span style="color: #005e20;">Dennis Ritchie</span></a></strong>, the father of <strong><a title="The C Programming Language" href="http://en.wikipedia.org/wiki/The_C_Programming_Language" target="_blank"><span style="color: #005e20;">The C Programming Language</span></a></strong>, died at his home in Berkley Heights, New Jersey.</p>
<p>Beginning in 1970 and with the help of <strong><span style="color: #005e20;">Ken Thompson</span></strong>, <strong><span style="color: #005e20;">Dennis Ritchie</span></strong> began the design and construction of a new programming language. It was based on a language developed by <span style="color: #005e20;"><strong>Ken Thompson</strong></span> dubbed B. So the next language was called C. And the reason they wanted to create a new language? They wanted to write the kernel for the powerful multi-user operating system <strong><span style="color: #005e20;">UNIX</span></strong>. that was to replace <strong><span style="color: #005e20;"><a title="MULTICS" href="http://en.wikipedia.org/wiki/Multics" target="_blank">MULTICS</a></span></strong> which <strong><span style="color: #005e20;"><a title="Bell Laboratories" href="http://en.wikipedia.org/wiki/Bell_Labs" target="_blank">Bell Labs</a></span></strong> were ending their involvement with in 1969, the same year man first stepped on the moon. And in doing so, <strong><span style="color: #005e20;">Dennis Ritchie</span></strong> and <strong><span style="color: #005e20;">Ken Thompson</span></strong> created the framework on which all our modern computer and communications infrastructure are based.</p>
<div id="attachment_1523" class="wp-caption aligncenter" style="width: 170px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2011/10/Dennis_Ritchie.jpg"><img class="size-full wp-image-1523" title="Dennis Ritchie" src="http://www.successful.com.au/blog/wp-content/uploads/2011/10/Dennis_Ritchie.jpg" alt="Dennis Ritchie" width="160" height="200" /></a><p class="wp-caption-text">Dennis Ritchie</p></div>
<h1><span style="color: #005e20;">The C Programming Language</span></h1>
<p>The importance of <strong><a title="The C Programming Language" href="http://en.wikipedia.org/wiki/The_C_Programming_Language" target="_blank"><span style="color: #005e20;">The C Programming Language</span></a></strong> cannot be underestimated. Not only did it make <span style="color: #005e20;"><strong>UNIX</strong></span> possible, but it made <strong><span style="color: #005e20;">UNIX</span></strong> possible on multiple computing platforms. It was also the foundation for higher level languages such as <strong><span style="color: #005e20;"><a title="C++" href="http://en.wikipedia.org/wiki/C%2B%2B" target="_blank">C++</a></span></strong> and Java as well as most of the core infrastructure of the Internet is based on programs written in C.</p>
<p>A few additional reasons why C is so important:</p>
<ul>
<li>Microsoft used it to create their initial software offerings</li>
<li>UNIX is the origin for OSX and iOS</li>
<li>80% of all embedded software is still written in C</li>
<li>Our business writes the Embedded Software we create in C</li>
</ul>
<div id="attachment_1524" class="wp-caption aligncenter" style="width: 160px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2011/10/KR_C.jpg"><img class="size-full wp-image-1524" title="The C programming language, Brian Kernighan &amp; Dennis Ritchie" src="http://www.successful.com.au/blog/wp-content/uploads/2011/10/KR_C.jpg" alt="The C programming language, Brian Kernighan &amp; Dennis Ritchie" width="150" height="204" /></a><p class="wp-caption-text">The C programming language, Brian Kernighan &amp; Dennis Ritchie</p></div>
<p><strong><span style="color: #005e20;">The C Programming Language</span></strong>, <strong><a title="Brian Kernighan" href="http://en.wikipedia.org/wiki/Brian_Kernighan" target="_blank"><span style="color: #005e20;">Brian Kernighan</span></a></strong> &amp; <strong><span style="color: #005e20;">Dennis Ritchie</span></strong>, was the language manual for C and was so well written that it made picking up the language easy and was one of the reasons for the rapid uptake of the language.</p>
<p>So much of our modern world depends on the work of <strong><span style="color: #005e20;">Dennis Ritchie</span></strong>. And I along with many others are grateful. He may not have been the public figure that Steve Jobs was, but he is leaving a larger and more enduring legacy.</p>
<p>Here are some further accolades for <strong><span style="color: #005e20;">Dennis Ritchie</span></strong>:</p>
<ul>
<li><a title="Dennis Ritchie" href="http://www.zdnet.com/blog/perlow/without-dennis-ritchie-there-would-be-no-jobs/19020" target="_blank">Without Dennis Ritchie there would be no Jobs</a></li>
<li><a title="Dennis Ritchie" href="http://www.wired.com/wiredenterprise/2011/10/thedennisritchieeffect/" target="_blank">Dennis Ritchie: The Shoulders Jobs Stood On</a></li>
<li><a title="Dennis Ritchie" href="http://www.wired.com/wiredenterprise/2011/10/dennis-ritchie/" target="_blank">Dennis Ritchie, The Father Of C And C0-Developer of UNIX</a></li>
<li><a title="Dennis Ritchie" href="http://techcrunch.com/2011/10/13/father-of-c-and-unix-dennis-ritchie-passes-away-at-age-70/" target="_blank">Father Of C And UNIX, Dennis Ritchie</a></li>
<li><a title="Dennis Ritchie" href="http://news.yahoo.com/dennis-ritchie-computer-programming-pioneer-dies-185648035.html" target="_blank">Dennis Ritchie, Computer-Programming Pioneer</a></li>
<li><a title="Dennis Ritchie" href="http://www.nytimes.com/2011/10/14/technology/dennis-ritchie-programming-trailblazer-dies-at-70.html" target="_blank">Dennis Ritchie, Trailblazer</a></li>
<li><a title="Dennis Ritchie" href="http://techcrunch.com/2011/10/15/what-can-we-learn-from-dennis-ritchie/" target="_blank">What we can learn from Dennis Ritchie</a></li>
<li><a title="Dennis Ritchie" href="http://www.guardian.co.uk/technology/2011/oct/16/john-naughton-dennis-ritchie-unix?newsfeed=true" target="_blank">Dennis Ritchie: the other man inside your iPhone</a></li>
<li><a title="Dennis Ritchie" href="http://www.theatlantic.com/technology/archive/2011/10/dennis-ritchie-remembering-another-computing-genius/246691/" target="_blank">Dennis Ritchie: Remembering another Computing Genius</a></li>
<li><a title="Dennis Ritchie" href="http://www.notablebiographies.com/supp/Supplement-Mi-So/Ritchie-Dennis.html" target="_blank">Dennis Ritchie Biography</a></li>
<li><a title="Dennis Ritchie" href="http://cm.bell-labs.com/who/dmr/" target="_blank">Dennis Ritchie Bell Labs</a></li>
</ul>
<p>And finally the 1998 USA National Medal for Science and Technology received by <strong><span style="color: #005e20;">Dennis Ritchie</span></strong> and <strong><span style="color: #005e20;">Ken Thompson</span></strong> for their creation of the <strong><span style="color: #005e20;">UNIX</span></strong> operating system and <strong><span style="color: #005e20;">The C Programming Language</span></strong>.</p>
<p>
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</p>
<p>And <strong><span style="color: #005e20;">Ken Thompson</span></strong> and <strong><span style="color: #005e20;">Dennis Ritchie</span></strong> explain what was behind the development of the <strong><span style="color: #005e20;">UNIX</span></strong> operating system</p>
<p>
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="420" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/JoVQTPbD6UY?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed height="315" width="420" src="http://www.youtube.com/v/JoVQTPbD6UY?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash"></embed></object>
</p>
<p>We stand on the shoulders of giants. And <strong><span style="color: #005e20;">Dennis Ritchie</span></strong> was a giant amongst giants.</p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile at <a title="Ray Keefe" href="http://www.linkedin.com/in/raykeefe" target="_blank">Ray Keefe</a>. This post is Copyright © 2011  Successful Endeavours Pty Ltd</em></p>
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		<title>Casey Business Awards 2011 Finalist</title>
		<link>http://www.successful.com.au/blog/2011/09/27/casey-business-awards-2011-finalist/</link>
		<comments>http://www.successful.com.au/blog/2011/09/27/casey-business-awards-2011-finalist/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 10:15:17 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Casey Business Awards]]></category>
		<category><![CDATA[Electronics Design]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Futurist Paul]]></category>
		<category><![CDATA[Futurist Paul Higgins]]></category>
		<category><![CDATA[Industrial Electronics]]></category>
		<category><![CDATA[Manufacturer Of The Year]]></category>
		<category><![CDATA[Niche Electronics]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=1487</guid>
		<description><![CDATA[Casey Business Awards 2011 Successful Endeavours are the current holders of Casey Business of the Year and we have been selected as Finalists in the Casey Business Awards 2011. We continue to find the City of Casey to be a very business friendly environment and these awards are just one example of many things they do [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1070" class="wp-caption aligncenter" style="width: 160px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/10/casey-business-awards.jpg"><img class="size-full wp-image-1070" title="Casey Business Awards" src="http://www.successful.com.au/blog/wp-content/uploads/2010/10/casey-business-awards.jpg" alt="Casey Business Awards" width="150" height="58" /></a><p class="wp-caption-text">Casey Business Awards</p></div>
<h1><span style="color: #005e20;">Casey Business Awards 2011</span></h1>
<div>Successful Endeavours are the current holders of <span style="color: #005e20;"><strong><a title="Casey Business of the Year" href="http://www.successful.com.au/blog/2010/08/28/casey-business-of-the-year-2010/" target="_blank">Casey Business of the Year</a></strong></span> and we have been selected as Finalists in the <strong><a title="Finalists - 2011 Casey Business Awards" href="http://www.casey.vic.gov.au/caseybusinessawards/article.asp?Item=22639" target="_blank"><span style="color: #005e20;">Casey Business Awards 2011</span></a></strong>. We continue to find the City of Casey to be a very business friendly environment and these awards are just one example of many things they do to encourage and support local businesses.</div>
<div>The finalists were announced by <em><a title="City of Casey" href="http://www.casey.vic.gov.au/" target="_blank"><span style="color: #005e20;">City of Casey</span></a></em> Mayor <em><a title="Cr Shar Balmes, City of Casey Mayor" href="http://www.casey.vic.gov.au/mediareleases2010/article.asp?Item=20236" target="_blank"><span style="color: #005e20;">Shar Balmes</span></a></em>.</div>
<div id="attachment_1491" class="wp-caption aligncenter" style="width: 130px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2011/09/Shar_Balmes.jpg"><img class="size-full wp-image-1491" title="Shar Balmes Mayor of Casey" src="http://www.successful.com.au/blog/wp-content/uploads/2011/09/Shar_Balmes.jpg" alt="Shar Balmes City of Casey Mayor" width="120" height="180" /></a><p class="wp-caption-text">Shar Balmes Mayor of Casey</p></div>
<div>The guest speaker was <em><span style="color: #005e20;">Futurist </span><a title="Paul Higgins, @futuristpaul" href="http://twitter.com/#!/futuristpaul" target="_blank"><span style="color: #005e20;">Paul Higgins</span></a></em>, a consultant with <a title="Emergent Futures" href="http://www.emergentfutures.com/" target="_blank"><span style="color: #005e20;">Emergent Futures</span></a>. He spoke about the changing role of the Internet and Social Media in how people make buying decisions and perceive value, and challenged us to think about how our businesses would address this challenge, both in defending against competitors and developing new business opportunities because of it. I was very impressed and have signed up for a trial of the scanning service offered by <span style="color: #005e20;">Emergent Futures</span> where they bring together information on a particular area of interest and produce a consise and easily followed view of what this means. We are an ideas company and I can&#8217;t see how we won&#8217;t come up with at least 10 times the asking price of $49.94 a year in new ideas from this material.</div>
<div id="attachment_1492" class="wp-caption aligncenter" style="width: 160px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2011/09/Paul_Higgins.jpg"><img class="size-full wp-image-1492" title="Paul Higgins" src="http://www.successful.com.au/blog/wp-content/uploads/2011/09/Paul_Higgins.jpg" alt="Paul Higgins aka Futurist Paul" width="150" height="219" /></a><p class="wp-caption-text">Paul Higgins aka Futurist Paul</p></div>
<h1><span style="color: #005e20;">Manufacturer Of The Year</span></h1>
<div>We were also finalists in this category last year and some of you might be wondering how a business that focusses on <strong><span style="color: #005e20;">Electronics Design and Embedded Software Development</span></strong> for <span style="color: #005e20;"><strong>Australian Electronics Manufacturers</strong></span> can also be a candidate for <strong><span style="color: #005e20;">Manufacturer Of The Year</span></strong>?</div>
<div>The answer is straight forward. Having completed the design of a new electronics product, some of our clients get us to also manage the production logstics for them and either deliver programmed, tested and calibrated PCB sets to them; partially assembled product or fully assembled product. I though an example would help here.</div>
<div>We will call this one Client X. For Client X we do the following:</div>
<ul>
<li>source all the components including electronics components, case, labels, batteries and machined and LASER cut items</li>
<li>get the PCBs loaded (we can handle small quantities in house but once you get over 30 PCB sets it becomes cheaper to use a dedicated SMT line)</li>
<li>program, test and calibrate the loaded PCBs</li>
<li>fit labels to the front chassis and then fit all the connectors, indicators and switches</li>
<li>fit the battery to the case</li>
<li>assembly the unit including the seals (this is an IP65 rated product)</li>
<li>apply serial numbers</li>
<li>final assembly and test then pack in shipping cartons with labels and matching serial numbers</li>
<li>ship to client who then sells them direct to their customers</li>
</ul>
<div>In the case of Client X it wasn&#8217;t worth setting up an internal production line to handle a Niche Electronics product made in quantities of less than 500 per annum. Whereas we can handle this very cost effectively. We have a few strategies we use to radically reduce the cost of product test and calibration but I&#8217;ll save that for another post.</div>
<div>We will find out on 27 October 2011 at the <strong><span style="color: #005e20;">Casey Business Awards</span></strong> Gala Dinner how we go in 2011. But for me, we are already winners.</div>
<div>Thanks again to both our suppliers and clients for providing us with great components and for giving us the amazing challenges and opportunites to create new electronics products. For one example of this, check out the <strong><span style="color: #005e20;">2011 Electronics News Future Award</span></strong> for <span style="color: #005e20;"><strong><a title="Industrial Electronics" href="http://www.successful.com.au/blog/2011/08/23/industrial-electronics-future-awards-winners/" target="_blank">Industrial Electronics</a></strong></span> we received for developing a Capacitor Bank Controller for ABB.</div>
<div><em><div id="attachment_1493" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2011/09/ABB_CQ900R.jpg"><img class="size-medium wp-image-1493" title="ABB CQ900R Smart Controller" src="http://www.successful.com.au/blog/wp-content/uploads/2011/09/ABB_CQ900R-300x257.jpg" alt="ABB CQ900R Smart Controller" width="300" height="257" /></a><p class="wp-caption-text">ABB CQ900R Smart Controller</p></div></em></div>
<div><em> </em></div>
<div>We are also pleased to have support from <span style="color: #005e20;"><strong><a title="AMTIL Australian Manufacturing Technology Institute Limited" href="http://www.amtil.com.au/" target="_blank">AMTIL</a></strong></span> and <span style="color: #005e20;"><strong><a title="ManufactureLink" href="http://www.manufacturelink.com.au/" target="_blank">ManufactureLink</a></strong></span> who have supported us with their news post <em><strong><a title="Another Success Looming for Successful Endeavours" href="http://www.manufacturelink.com.au/news/view/another-success.aspx" target="_blank"><span style="color: #005e20;">Another Success Looming for Successful Endeavours</span></a></strong></em>.</div>
<div><em> </em></div>
<div><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile at <a title="Ray Keefe" href="http://www.linkedin.com/in/raykeefe" target="_blank">Ray Keefe</a>. This post is Copyright © 2011  Successful Endeavours Pty Ltd</em></div>
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		<title>Industrial Electronics: Future Awards Winners</title>
		<link>http://www.successful.com.au/blog/2011/08/23/industrial-electronics-future-awards-winners/</link>
		<comments>http://www.successful.com.au/blog/2011/08/23/industrial-electronics-future-awards-winners/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 22:43:07 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Design]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[High Voltage]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[Australian Electronics Manufacturing]]></category>
		<category><![CDATA[Electronics Design and Embedded Software Development]]></category>
		<category><![CDATA[Electronics News Future Awards]]></category>
		<category><![CDATA[Electronics News Future Awards 2011]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Future Awards]]></category>
		<category><![CDATA[Industrial Electronics]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=1468</guid>
		<description><![CDATA[Industrial Electronics We are back from the Electronics News Future Awards where we were presented with our trophy for the category of Industrial Electronics. Out thanks go to ABB High Voltage Division in Lilydale for allowing our Electronics Design and Embedded Software Development of the CQ900R Smart Controller to be nominated for the Electronics News Future [...]]]></description>
			<content:encoded><![CDATA[<h1><span style="color: #005e20;">Industrial Electronics</span></h1>
<div>We are back from the <strong><a title="Electronics News Future Awards" href="http://www.electronicsnews.com.au/news/future-awards-2011-winners-announced" target="_blank"><span style="color: #005e20;">Electronics News Future Awards</span></a></strong> where we were presented with our trophy for the category of Industrial Electronics. Out thanks go to ABB High Voltage Division in Lilydale for allowing our <span style="color: #005e20;"><strong>Electronics Design and Embedded Software Development</strong></span> of the CQ900R Smart Controller to be nominated for the <strong><span style="color: #005e20;">Electronics News Future Awards</span></strong> for 2011.</div>
<div><div id="attachment_1481" class="wp-caption aligncenter" style="width: 460px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2011/08/Electronics-News-Future-Awards-2011.jpg"><img class="size-full wp-image-1481" title="Electronics News Future Awards 2011" src="http://www.successful.com.au/blog/wp-content/uploads/2011/08/Electronics-News-Future-Awards-2011.jpg" alt="Industrial Electronics Future Award 2011" width="450" height="329" /></a><p class="wp-caption-text">Industrial Electronics Future Award 2011</p></div></div>
<div>We are thrilled to have been recognised for our <span style="color: #005e20;"><strong>Electronics Design and Embedded Software Development</strong></span> in <span style="color: #005e20;"><strong>Industrial Electronics</strong></span> and it shows.</div>
<div>
<div class="wp-caption-dd"><div id="attachment_1471" class="wp-caption aligncenter" style="width: 259px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2011/08/Electronics-News-Industrial-Electronics-Award.jpg"><img class="size-medium wp-image-1471" title="Electronics News Future Awards Industrial Electronics" src="http://www.successful.com.au/blog/wp-content/uploads/2011/08/Electronics-News-Industrial-Electronics-Award-249x300.jpg" alt="Electronics News Future Awards Industrial Electronics" width="249" height="300" /></a><p class="wp-caption-text">Electronics News Future Awards Industrial Electronics</p></div></div>
<div>The <strong><span style="color: #005e20;">Electronics News Future Awards</span></strong> are the premier <span style="color: #005e20;"><strong>Electronics Design</strong></span> awards in Australia, a point that was made at the awards ceremony by one of the sponsors, <strong><a title="Kontron" href="http://au.kontron.com/" target="_blank">Kontron</a></strong>. Kevin Gomez, Editor of Electronics News, speaking about the winners in each category said &#8220;These 6 projects represent some of the most outstanding work being done in Australia today&#8221;.</div>
<div><div id="attachment_1474" class="wp-caption aligncenter" style="width: 290px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2011/08/Electronics-News-Future-Awards-Industrial-Electronics-Trophy-2.jpg"><img class="size-full wp-image-1474 " title="Future Awards Industrial Electronics Trophy" src="http://www.successful.com.au/blog/wp-content/uploads/2011/08/Electronics-News-Future-Awards-Industrial-Electronics-Trophy-2.jpg" alt="Future Awards Industrial Electronics Trophy" width="280" height="382" /></a><p class="wp-caption-text">Future Awards Industrial Electronics Trophy</p></div></div>
<div>As well as handing out trophies, there were 3 keynote speakers and a roundtable discussion on the future of <span style="color: #005e20;"><strong>Australian Electronics Manufacturing</strong></span>. Electronics News are covering the outcome of the discussion in detail in their October magazine. We look forward to their coverage of this very important topic.</div>
<div>Electronics News have recently released profiles of each of the winning entries at <span style="color: #005e20;"><strong><a title="Future Awards 2011: The Winners" href="http://www.electronicsnews.com.au/news/future-awards-2011--the-winners" target="_blank">Future Awards 2011: The Winners</a></strong></span> and <span style="color: #005e20;"><strong>Senator the Hon <a title="Kim Carr" href="http://minister.innovation.gov.au/carr/Pages/default.aspx" target="_blank">Kim Carr</a></strong></span>, <span style="color: #005e20;"><strong>Minister for Innovation, Industry, Science and Research</strong></span>; declared that the companies profiled by <span style="color: #005e20;"><em>Electronics News</em></span> showed that Australia can <span style="color: #005e20;"><strong><a title="Kim Carr supporting Australian Innovation" href="http://www.electronicsnews.com.au/news/future-awards-2011--leading-the-way" target="_blank">Win The Innovation Race</a></strong></span>.</div>
<div>We also appreciate the support from <strong><em><a title="VECCI" href="http://www.vecci.org.au" target="_blank"><span style="color: #005e20;">VECCI</span></a></em></strong> and <strong><em><a title="Manufacture Link" href="http://www.manufacturelink.com.au" target="_blank"><span style="color: #005e20;">ManufactureLink</span></a></em></strong> with their coverage of this success as well as the <em><a title="Star News Group" href="http://www.starnewsgroup.com.au/" target="_blank"><span style="color: #005e20;">Star News Group</span></a></em>.  The articles are at:</div>
<ul>
<li><span style="color: #005e20;"><strong><a title="Industrial Electronics Award for VECCI member Successful Endeavours" href="http://www.vecci.org.au/news/Pages/Congratulations_to_VECCI_member_Successful_Endeavours.aspx" target="_blank">Industrial Electronics Award</a></strong></span> VECCI</li>
<li><span style="color: #005e20;"><strong><a title="Successful Endeavours Wins Again" href="http://www.manufacturelink.com.au/news/view/successful-endeavours-wins-again.aspx" target="_blank">National Industrial Electronics Award</a></strong></span> Manufacture Link</li>
<li><span style="color: #005e20;"><strong><a title="They're Bright Sparks" href="http://www.starnewsgroup.com.au/gazette/berwick/315/story/140433.html" target="_blank">Industrial Electronics Award</a></strong></span> Berwick Gazette</li>
<li><strong><a title="Industrial Electronics Award" href="http://www.starnewsgroup.com.au/gazette/pakenham/315/story/140433.html" target="_blank"><span style="color: #005e20;">They&#8217;re Bright Sparks</span></a></strong> Pakenham Gazette</li>
</ul>
<div><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile at <a title="Ray Keefe" href="http://www.linkedin.com/in/raykeefe" target="_blank">Ray Keefe</a>. This post is Copyright © 2011  Successful Endeavours Pty Ltd</em></div>
</div>
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		<title>Casey Business Awards Videos</title>
		<link>http://www.successful.com.au/blog/2011/04/12/casey-business-awards-videos/</link>
		<comments>http://www.successful.com.au/blog/2011/04/12/casey-business-awards-videos/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 00:26:59 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Casey Business Awards]]></category>
		<category><![CDATA[Casey Business of the Year]]></category>
		<category><![CDATA[City Of Casey]]></category>
		<category><![CDATA[Electronics Design]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Embedded Software Development]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=1323</guid>
		<description><![CDATA[Casey Business Awards In 2010 the City Of Casey had their inaugural Casey Business Awards. They awarded us Casey Business of the Year and also gave us the award for Business and Professional Services which we shared with A Better Dental Care. As part of the awards ceremony they had 10 second videos prepared for [...]]]></description>
			<content:encoded><![CDATA[<h1><span style="color: #005e20;">Casey Business Awards</span></h1>
<p>In 2010 the <span style="color: #005e20;"><strong><a title="City of Casey" href="http://www.casey.vic.gov.au/">City Of Casey</a></strong></span> had their inaugural <span style="color: #005e20;"><strong><a title="Casey Business Awards" href="http://www.casey.vic.gov.au/caseybusinessawards/?nav=pdm" target="_blank">Casey Business Awards</a></strong></span>. They awarded us <span style="color: #005e20;"><strong><a title="Casey Business Of The Year" href="http://www.successful.com.au/blog/2010/08/28/casey-business-of-the-year-2010/" target="_blank">Casey Business of the Year</a></strong></span> and also gave us the award for Business and Professional Services which we shared with A Better Dental Care. As part of the awards ceremony they had 10 second videos prepared for each finalist and a 15 second video prepared for each category winner.  So we have 3 videos to show covering our awards as finalist for Casey Manufacturer Of The Year, as finalist and winners of the Casey Business and Professional Services Award and our award as Casey Business Of The Year for 2010.</p>
<p>Although we went to some length to describe what we do, which is <span style="color: #005e20;"><strong><a title="Electronics Design and Embedded Software Development" href="http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/" target="_blank">Electronics Design and Embedded Software Development</a></strong></span> for <span style="color: #005e20;"><strong>Australian Electronics Manufacturers</strong></span> who still make their products in Australia, some of the voiceover comments didn&#8217;t quite come out right. It makes it all the more obvious how clear and consistent you have to be in explaining what you do.</p>
<p>So if you need an Electronics Product then we can do way more than is articulated in these videos but you do get a chance to see us in action.</p>
<p>This first video covers our finalist selection for <span style="color: #005e20;"><strong>Casey Manufacturer Of The Year</strong></span> 2010.</p>
<p><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/UXeHKgK5pyk" frameborder="0" allowfullscreen></iframe></p>
<p>This second video includes both the finalist and winner videos for the <span style="color: #005e20;"><strong>Casey Business and Professional Services Award</strong></span> 2010.</p>
<p><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/Nu-7WelmtMc" frameborder="0" allowfullscreen></iframe></p>
<p>This third video was prepared to cover our win as <span style="color: #005e20;"><strong>Casey Business Of The Year</strong></span> for 2010.</p>
<p><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/6zpN3SqDp68" frameborder="0" allowfullscreen></iframe></p>
<p>We have found the <span style="color: #005e20;"><strong>City Of Casey</strong></span> to be a very supportive environment for local businesses and are pleased to be working with them now as a member of the <span style="color: #005e20;"><strong>Casey Economic Development Partnership</strong></span>.</p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile at <a title="Ray Keefe" href="http://www.linkedin.com/in/raykeefe" target="_blank">Ray Keefe</a>. This post is Copyright © 2011  Successful Endeavours Pty Ltd.</em></p>
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		<title>Casey Business Of The Year Recognised By Manufacture Link</title>
		<link>http://www.successful.com.au/blog/2010/09/30/casey-business-of-the-year-recognised-by-manufacture-link/</link>
		<comments>http://www.successful.com.au/blog/2010/09/30/casey-business-of-the-year-recognised-by-manufacture-link/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 07:17:09 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Design]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Business Of The Year]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Manufacture Link]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=976</guid>
		<description><![CDATA[Casey Business Of The Year 2010 Manufacture Link has recognised Successful Endeavours win as Casey Business Of The Year 2010 in their website news article Successful Endeavours wins 2010 Casey Business of the Year . Manufacture Link is an initiative aimed at increasing the opportunity for local manufacture by allowing members to create company profiles that reflect [...]]]></description>
			<content:encoded><![CDATA[<h1><span style="color: #005e20;">Casey Business Of The Year 2010</span></h1>
<p><a title="Manufacture Link" href="http://manufacturelink.com.au/" target="_blank"><strong><span style="color: #005e20;">Manufacture Link</span></strong></a> has recognised <a title="Successful Endeavours" href="http://www.successful.com.au/" target="_blank"><strong><span style="color: #005e20;">Successful Endeavours</span></strong></a> win as <a title="Casey Business Of The Year 2010" href="http://www.successful.com.au/blog/2010/08/28/casey-business-of-the-year-2010/" target="_blank"><strong><span style="color: #005e20;">Casey Business Of The Year 2010</span></strong></a> in their website news article <a title="Successful Endeavours wins 2010 Casey Business of the Year" href="http://manufacturelink.com.au/news/view/successful-endeavours-wins-2010.aspx" target="_blank"><strong><span style="color: #005e20;">Successful Endeavours wins 2010 Casey Business of the Year</span></strong></a> .</p>
<p><strong><span style="color: #005e20;">Manufacture Link</span></strong> is an initiative aimed at increasing the opportunity for local manufacture by allowing members to create company profiles that reflect their capabilities and to also post requests for quotation so that other members can bid on work they might not have found out about any other way.</p>
<p>We are very committed to manufacture in Australia and in particular we provide <a title="Electronics Design Embedded Software" href="http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/" target="_blank"><span style="color: #005e20;"><strong>Electronics Design and Embedded Software Development</strong></span></a> for <span style="color: #005e20;"><strong>Australian Electronics Manufacturers</strong></span>.</p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
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		<title>Embedded Software Testing</title>
		<link>http://www.successful.com.au/blog/2010/08/09/embedded-software-testing/</link>
		<comments>http://www.successful.com.au/blog/2010/08/09/embedded-software-testing/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 00:00:24 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Engineering Humour]]></category>
		<category><![CDATA[Engineers]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Architectural Design]]></category>
		<category><![CDATA[code coverage]]></category>
		<category><![CDATA[Error handling]]></category>
		<category><![CDATA[Functional Decomposition]]></category>
		<category><![CDATA[Integration Test Plan]]></category>
		<category><![CDATA[Integration Tests]]></category>
		<category><![CDATA[PepperStack]]></category>
		<category><![CDATA[Software development]]></category>
		<category><![CDATA[Software Engineer]]></category>
		<category><![CDATA[Software Quality]]></category>
		<category><![CDATA[Software Testing]]></category>
		<category><![CDATA[System Test Plan]]></category>
		<category><![CDATA[Test Driven Development]]></category>
		<category><![CDATA[Unit Test]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=800</guid>
		<description><![CDATA[Software Testing I recently met with an Australian Software Development company, PepperStack, and we got onto the subject of Software Testing. As someone who began their career as an Electronics Hardware Engineer, one of the things I learnt was that you have to test thoroughly to be sure everything is working as it should be. [...]]]></description>
			<content:encoded><![CDATA[<h1><span style="color: #005e20;">Software Testing</span></h1>
<p>I recently met with an <strong>Australian Software Development</strong> company, <a title="PepperStack" href="http://www.pepperstack.com.au/" target="_blank"><em>PepperStack</em></a>, and we got onto the subject of <strong><em><span style="color: #005e20;"><a title="Software Testing" href="http://en.wikipedia.org/wiki/Software_testing" target="_blank">Software Testing</a></span></em></strong>. As someone who began their career as an <strong><span style="color: #005e20;">Electronics Hardware Engineer</span></strong>, one of the things I learnt was that you have to test thoroughly to be sure everything is working as it should be. With <strong><span style="color: #005e20;"><a title="Electronics" href="http://en.wikipedia.org/wiki/Electronics" target="_blank">Electronics</a></span></strong>, if you make a mistake with an <span style="color: #005e20;"><em>Engineering Calculation</em></span> you can easily destroy things. This is sometimes referred to as &#8220;letting the smoke out&#8221;. So it was good to meet with others who believe in the same level of rigorous software unit, module and system testing that we do.</p>
<h1><span style="color: #005e20;">Some Engineering Humour</span></h1>
<p>Which reminds me of a joke I once heard:</p>
<p>There are 3 <strong><span style="color: #005e20;">Engineers</span></strong> in a car going for a drive. The first is a <span style="color: #005e20;"><strong>Mechanical Engineer</strong></span>, the second an <strong><span style="color: #005e20;">Electronics Engineer</span></strong> and the third is a <strong><span style="color: #005e20;">Software Engineer</span></strong>. Fortunately the <strong><span style="color: #005e20;">Mechanical Engineer</span></strong> is driving because the brakes fail and they are going downhill.  The <strong><span style="color: #005e20;">Mechanical Engineer</span></strong> eventually brings the car safely to a halt and gets out to examine the hydraulic systems.  The <strong><span style="color: #005e20;">Electronics Engineer</span></strong> gets out and checks and body computer, ABS system and the power train CAN bus.  The <strong><span style="color: #005e20;">Software Engineer</span></strong> stays in the car and when queried about it says that they should all just get back in the car and see if it happens again!</p>
<p>Now don&#8217;t get me wrong, I&#8217;m not having a go at <strong><span style="color: #005e20;"><a title="Software Engineers" href="http://en.wikipedia.org/wiki/Software_engineers" target="_blank">Software Engineers</a></span></strong>. The process of finding and eliminating faults is a very important part of the development cycle and is something that needs up front thinking and not just responding to symptoms.  And the more complex or sophisticated a system is, that harder it is to fully test every possible response to every possible stimuli and after a certain point it becomes impractical to have 100% Test Coverage (every line of code has been executed through all of the possible states).  The reason this is a bigger problem with<a title="Software Development" href="http://en.wikipedia.org/wiki/Software_development" target="_blank"> <strong><span style="color: #005e20;">Software Development</span></strong></a> is that the flexibility of software means that it is inherently complex and it takes skill and planning to manage that complexity so it is testable.</p>
<p>So here is the issue. More than any other discipline, faults can be experienced by an end user of a product under a situation or scenario you could not have proactively tested against before release.  There are many potential reasons for this including:</p>
<ul>
<li>change of hardware or operating system environment</li>
<li>new standards or protocols</li>
<li>the sheer number of potential combinations of drivers, peripherals, software and users</li>
<li>the product being used for a purpose it wasn&#8217;t originally designed for</li>
<li>gamma ray corruption of a memory location &#8211; I am getting esoteric now but in some areas like avionics and space this is a big threat</li>
</ul>
<p>So how do you reduce the likelihood of these problems occurring?</p>
<h1><span style="color: #005e20;">Improving Software Quality</span></h1>
<p><span style="color: #000000;">With many new products having Electronics and <strong><span style="color: #005e20;"><a title="Embedded Software" href="http://en.wikipedia.org/wiki/Embedded_Software" target="_blank">Embedded Software</a></span></strong> and the <strong><span style="color: #005e20;"><em>Software Development</em></span></strong> requiring 80% of the effort, it is important to delivery it as quickly and fault free as you can. The main weapons in your <strong><span style="color: #005e20;">Software Quality</span></strong> arsenal have been known about for a long time but are, in our experience, just not used.  These are:</span></p>
<ul>
<li><span style="color: #000000;"><strong><em>Architectural Design</em></strong> &#8211; work out how the data and execution flow will happen and how you will manage the constraints</span></li>
<li><span style="color: #000000;"><strong><em>Functional Decomposition</em></strong> &#8211; divide and conquer but with an emphasis on how each module fits into the system and how the interfaces work in detail</span></li>
<li><span style="color: #000000;"><strong><em>Error handling </em></strong>- who will decide what to do with response codes &#8211; again this is data and execution flow and part of the architecture. In many cases exception management is at least 50% of the project.</span></li>
<li><span style="color: #000000;">Have an <strong><em>Integration Test Plan</em></strong> &#8211; some thing that proves the data and execution flow matches the architectural design.  Too often &#8220;it builds&#8221; seems to be good enough here.</span></li>
<li><span style="color: #000000;"><strong><em>Unit Test</em></strong> modules &#8211; so you remove all the issues before adding them to the integration</span></li>
<li><span style="color: #000000;">Do the <strong><em>Integration Tests</em></strong> before you try system testing</span></li>
<li><span style="color: #000000;">Design modules so you can integrate them as shells then add functionality down the track</span></li>
<li><span style="color: #000000;">Have NVM and configuration data available at the beginning of the project and not as an after thought at the end</span></li>
<li><span style="color: #000000;">Have a <strong><em>System Test Plan</em></strong> and use it</span></li>
<li><span style="color: #000000;">Use some of the good practices of <strong><span style="color: #005e20;"><a title="Test Driven Development" href="http://en.wikipedia.org/wiki/Test-driven_development" target="_blank">Test Driven Development</a></span></strong> &#8211; run the tests every time you change the code</span></li>
<li><span style="color: #000000;">Have a rationale for what level of <strong><em><a title="Code Coverage" href="http://en.wikipedia.org/wiki/Code_coverage" target="_blank">Code Coverage</a></em></strong> you can accept</span></li>
<li><span style="color: #000000;">Have a rationale for what level of <strong><em>Churn</em></strong> you can accept &#8211; <strong><em>Churn</em></strong> is the percentage of the lines of code that have changed in the past time period.  Usually either a week or month depending on the size of the project.</span></li>
<li><span style="color: #000000;">Use automated software quality tools. For instance we use both <a title="Gimpel Software PC-Lint" href="http://www.gimpel.com/" target="_blank">PC-Lint</a> and <a title="RSM" href="http://www.msquaredtechnologies.com/" target="_blank">RSM</a> to automated many software quality metrics which saves a lot of time in <strong><a title="Code Reviews" href="http://en.wikipedia.org/wiki/Code_review" target="_blank">Code Reviews</a></strong></span></li>
<li><span style="color: #000000;">Use <strong>Code Reviews</strong>, also known as <strong><a title="Software Peer Review" href="http://en.wikipedia.org/wiki/Software_peer_review" target="_blank">Software Peer Review</a></strong>.  It really does save time.</span></li>
</ul>
<p><span style="color: #000000;">Next I plan to look at what you can learn about software testing from a Squash Racquet.</span></p>
<p><span style="color: #000000;"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © 2010  Successful Endeavours Pty Ltd. </em></span></p>
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		<title>Casey Business Awards Finalist</title>
		<link>http://www.successful.com.au/blog/2010/08/04/casey-business-awards-finalist/</link>
		<comments>http://www.successful.com.au/blog/2010/08/04/casey-business-awards-finalist/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 06:37:13 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Borgtech]]></category>
		<category><![CDATA[Casey Business Awards]]></category>
		<category><![CDATA[City Of Casey]]></category>
		<category><![CDATA[DNP3]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Electronics and Embedded Software]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[low cost electronics manufacture]]></category>
		<category><![CDATA[Manufacturer Of The Year]]></category>
		<category><![CDATA[The New Inventors]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=811</guid>
		<description><![CDATA[Casey Business Awards The City Of Casey are holding there inaugural Casey Business Awards and at the Casey Business Breakfast this morning Successful Endeavours were nominated as finalists in 2 categories. The 2 Casey Business Awards categories are: Manufacturer Of The Year Business and Professional Services We fall into the Business And Professional Services category [...]]]></description>
			<content:encoded><![CDATA[<h1><span style="color: #005e20;">Casey Business Awards</span></h1>
<p>The <a title="City Of Casey" href="http://www.casey.vic.gov.au/" target="_blank">City Of Casey</a> are holding there inaugural <strong><a title="Casey Business Awards" href="http://www.casey.vic.gov.au/caseybusinessawards/" target="_blank">Casey Business Awards</a></strong> and at the Casey Business Breakfast this morning <a title="Successful Endeavours Pty Ltd" href="http://www.successful.com.au" target="_blank"><strong><span style="color: #005e20;">Successful Endeavours</span></strong></a> were nominated as finalists in 2 categories.</p>
<div class="mceTemp">
<p style="text-align: center;">
<div id="attachment_812" class="wp-caption aligncenter" style="width: 443px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Business-Awards.jpg"><img class="size-full wp-image-812 " title="Casey Business Awards" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Business-Awards.jpg" alt="Casey Business Awards" width="433" height="172" /></a><p class="wp-caption-text">Casey Business Awards</p></div>
<p style="text-align: left;">The 2 <strong><span style="color: #005e20;">Casey Business Awards</span></strong> categories are:</p>
<ul style="text-align: left;">
<li><span style="color: #005e20;"><em><strong>Manufacturer Of The Year</strong></em></span></li>
<li><span style="color: #005e20;"><em><strong>Business and Professional Services</strong></em></span></li>
</ul>
<p style="text-align: left;">We fall into the <span style="color: #005e20;"><strong>Business And Professional Services</strong></span> category with our <span style="color: #005e20;"><strong>Electronics and Embedded Software</strong></span> development services where we design products for <strong><span style="color: #005e20;"><a title="Australian Electronics Manufacturers" href="http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/" target="_blank">Australian Electronics Manufacturers </a> </span></strong>so they can achieve <strong><span style="color: #005e20;"><a title="Low Cost Electronics Manufacture" href="http://www.successful.com.au/blog/2009/08/11/the-future-of-low-cost-electronics-manufacture/" target="_blank">Low Cost Electronics Manufacture</a></span></strong> in Australia at a good profit margin.</p>
<p style="text-align: left;">The <span style="color: #005e20;"><strong>Manufacturer Of The Year</strong></span> award category recognises that for some of our clients, we also manufacture the product the product and delivered to them programmed, tested and calibrated; ready to sell.  This includes products like a <strong><a title="DNP3" href="http://www.dnp.org/" target="_blank">DNP3</a></strong> enabled power controller product for the US Smart Grid market which is made right here in Berwick as well as the Award Winning <a title="Borgtech" href="http://www.borgtech.com.au/" target="_blank"><span style="color: #005e20;"><strong>Borgtech</strong></span></a> CPL2 Corrosion Protection Data Logger with Wireless Data Logging.</p>
<p style="text-align: left;">It was an honour to be recognised by our city council together with other small business owners in the <span style="color: #005e20;"><strong>City Of Casey</strong></span>, a municipality in the outer south-eastern suburbs of Melbourne.  We will find out who the winners are on Friday 27th August at the <strong><span style="color: #005e20;">Casey Business Awards</span></strong> gala dinner.</p>
<p style="text-align: left;">Cranbourne News 5th August 2010 <a title="Successful Endeavours - Best in Business" href="http://www.senews.com.au/story/92660" target="_blank"><span style="color: #005e20;">Best in Business</span></a></p>
<p> <em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em></p>
</div>
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		<title>What&#8217;s So Good About Being An Engineer?</title>
		<link>http://www.successful.com.au/blog/2010/01/02/whats-so-good-about-being-an-engineer/</link>
		<comments>http://www.successful.com.au/blog/2010/01/02/whats-so-good-about-being-an-engineer/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 02:16:01 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Engineers]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Deakin University]]></category>
		<category><![CDATA[Electromechanical Actuators]]></category>
		<category><![CDATA[Electromechanics]]></category>
		<category><![CDATA[Electronics Hardware]]></category>
		<category><![CDATA[Electronics Hardware and Embedded Software Egnineer]]></category>
		<category><![CDATA[Engineering Disciplines]]></category>
		<category><![CDATA[I'm an Engineer]]></category>
		<category><![CDATA[Motor Drives]]></category>
		<category><![CDATA[Multi-Axis Robotic Handlers]]></category>
		<category><![CDATA[Physics and Chemistry]]></category>
		<category><![CDATA[Software Egnineer]]></category>
		<category><![CDATA[Variable Frequency Motor Drives]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=672</guid>
		<description><![CDATA[An Engineering Problem in Disguise A funny thing happened to me the other day during the Christmas shopping rush at our local shopping centre in Endeavour Hills.  Our daughter had purchased some clothes for her nieces for Christmas and used the self serve checkout. When she got home she discovered she had not had one [...]]]></description>
			<content:encoded><![CDATA[<h1>An Engineering Problem in Disguise</h1>
<p>A funny thing happened to me the other day during the Christmas shopping rush at our local shopping centre in Endeavour Hills.  Our daughter had purchased some clothes for her nieces for Christmas and used the self serve checkout. When she got home she discovered she had not had one of the security tags removed so she asked for my help.</p>
<p>OK, I might be an <strong>Electronics Hardware and Embedded Software Engineer</strong> but I did do a year of <strong>Physics</strong> <strong>and</strong> <strong>Chemistry</strong> at <strong><a title="Deakin University" href="http://www.deakin.edu.au/" target="_blank">Deakin University</a></strong> before switching to <strong>Engineering</strong> and I have had a role in the design of <strong><a title="Multidisciplinary Design Optimization" href="http://en.wikipedia.org/wiki/Multidisciplinary_design_optimization">Multidisciplinary Systems</a></strong> with <strong><a title="Electromechanics" href="http://en.wikipedia.org/wiki/Electromechanics" target="_blank">Electromechanical Actuators</a></strong> and <strong><a title="Variable Frequency Motor Drive" href="http://en.wikipedia.org/wiki/Variable-frequency_drive" target="_blank">Variable Frequency Motor Drives</a></strong> including <strong>Multi-Axis Robotic Handlers</strong>.  So I thought, &#8220;How hard can this be?&#8221;</p>
<p>The first step was to review the problem and identify the information.  Those familiar with <a title="Edward De Bono" href="http://en.wikipedia.org/wiki/Edward_de_bono" target="_blank"><strong>Edward De Bono</strong></a>&#8216;s <a title="Six Thinking Hats" href="http://en.wikipedia.org/wiki/Six_Thinking_Hats" target="_blank"><strong>Six Thinking Hats</strong></a> will recognise this as the <strong>White Hat</strong> stage.</p>
<p>I had:</p>
<ul>
<li>circular plastic sealed tag with an alignment  feature &#8211; a hole through it to accept a tapered pin</li>
<li>a metal pin with a large head inserted into the centre of the plastic disk</li>
<li>no other visible connection points</li>
</ul>
<p>So assuming the tag was made at a minimum price, needed to be aligned correctly to be released and could be disconnected without an external power source; I concluded that the release mechanism was probably magnetic.  So I got a magnet and did some experiments and I could hear something click inside the security tag as I moved the external magnet around.  Now I am very confident that it is a <strong>Magnetic Latching Mechanism</strong>.  But no orientation of a single magnet released the pin.</p>
<p>I got 2 magnets and worked around the unit until the pin released and the problem was solved.</p>
<p>Having released the tag I gave the garment to my daughter to wrap in Christmas paper and put the tag with pin inserted back into it by the front door.  Since we were shopping the next day I thought I would return the tag.  At the very least it would get recycled.</p>
<h1>What&#8217;s so good about being an Engineer?</h1>
<p>At the shops, I went to the help desk and offered them the tag.  They were very confused.  I explained that it had been accidentally left on one of the items we purchased so I took it off and was returning it to them.  The stunned reply was, &#8220;You took it off yourself&#8221;?  &#8220;Yes&#8221; I said.  &#8220;I&#8217;ll have to call security&#8221; was the next reply.  So I said, &#8220;It&#8217;s all right, <strong>I&#8217;m an Engineer</strong>&#8220;.  &#8220;Oh, that&#8217;s fine then&#8221; was the reply and I wandered off to collect some final groceries for Christmas dinner.</p>
<p>So apparently there was a connection in the shop assistants mind that made being an <strong>Engineer</strong> something special.  They may not have know what that connection was.  And that got me wondering about <strong>Engineers</strong> and what is so special about us.  Here is a bit of a list of my initial thoughts if I ignore specific <strong>Engineering Disciplines</strong>:</p>
<ul>
<li>we create the future by designing and constructing the machines and systems that it requires</li>
<li>we routinely solve complex problems that others do not know even exist</li>
<li>we do all of this because we want a better world and are prepared to do our part to achieve it</li>
<li>we have learned that covering up a symptom is not the same as solving the underlying problem</li>
</ul>
<p>You might have some thoughts of your own so please leave a comment.</p>
<p>And of course, I hope you had a Merry Christmas in 2009 and that 2010 is a very good year for you all.  Happy New Year!</p>
<p><span style="color: #000000;"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em></span></p>
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		<title>Green Electronics Strategies &#8211; Sleep Saves Energy</title>
		<link>http://www.successful.com.au/blog/2009/11/23/green-electronics-strategies-sleep-saves-energy/</link>
		<comments>http://www.successful.com.au/blog/2009/11/23/green-electronics-strategies-sleep-saves-energy/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 02:28:14 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Green Electronics]]></category>
		<category><![CDATA[Low Power Electronics]]></category>
		<category><![CDATA[Project Priorities Perspective]]></category>
		<category><![CDATA[Code Execution]]></category>
		<category><![CDATA[DCO]]></category>
		<category><![CDATA[Digitally Controlled Oscillator]]></category>
		<category><![CDATA[LED Indicators]]></category>
		<category><![CDATA[Low Power Sleep Mode]]></category>
		<category><![CDATA[msp430]]></category>
		<category><![CDATA[Power Conservation]]></category>
		<category><![CDATA[power consumption]]></category>
		<category><![CDATA[Power Down Modes]]></category>
		<category><![CDATA[Power Management Plan]]></category>
		<category><![CDATA[Power Saving]]></category>
		<category><![CDATA[Power Saving Strategy]]></category>
		<category><![CDATA[Shut Down]]></category>
		<category><![CDATA[State Machines]]></category>
		<category><![CDATA[System Architecture]]></category>
		<category><![CDATA[User Interaction]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=639</guid>
		<description><![CDATA[How Does Sleep Save Energy? For this post, we will look specifically at Embedded Software techniques to save power and energy.  This is a well known Power Saving Strategy which doesn&#8217;t always get the recognition it deserves.  It is also something you have to design into the Power Management Plan from the beggining. For this [...]]]></description>
			<content:encoded><![CDATA[<h1>How Does Sleep Save Energy?</h1>
<p>For this post, we will look specifically at <strong>Embedded Software</strong> techniques to save power and energy.  This is a well known <strong>Power Saving Strategy</strong> which doesn&#8217;t always get the recognition it deserves.  It is also something you have to design into the <strong>Power Management Plan</strong> from the beggining.</p>
<p>For this example, we will use the <strong><a title="MSP430" href="http://www.ti.com/msp430" target="_blank">MSP430</a></strong> from <strong><a title="Texas Instruments" href="http://www.ti.com/" target="_blank">TI</a></strong> which has some of the best <strong>Power Saving</strong> and <strong>Power Consumption</strong> figures in the industry.  We have used them to create devices that run from a pair of AAA batteries for 2 years and which have time based control algorithms so that they can&#8217;tbe used in a purely event driven mode.  Here is how it works:</p>
<div id="attachment_644" class="wp-caption aligncenter" style="width: 503px"><img class="size-full wp-image-644" title="Low Power Sleep Mode" src="http://www.successful.com.au/blog/wp-content/uploads/2009/11/LowPowerSleepMode1.jpg" alt="Low Power Sleep Mode" width="493" height="173" /><p class="wp-caption-text">Low Power Sleep Mode</p></div>
<p>This shows the power consumption versus time.  In <strong>Low Power Sleep Mode</strong> the consumption is close to zero.  Almost no power consumed.  Then depending on what is happening it wakes up to varying degrees.</p>
<h1>Get the best Electronic Sleep</h1>
<p>So this is how you take advantage of this:</p>
<ul>
<li>make the time between wake ups as long as possible</li>
<li>make the time awake as short as possible</li>
<li>only turn on the peripherals needs for a particular wake period</li>
</ul>
<p>Now if you system only has to wake once every minute then you can get low power operation from a lot of different processors.  If it wakes many times a second then you need a processor that gives you lots of ways to reduce power during wake, reduce the time awake, and increase the interval between wakes.</p>
<h1>MSP430 Sleep</h1>
<p>So back to the <strong><a title="MSP430" href="http://en.wikipedia.org/wiki/TI_MSP430" target="_blank">MSP430</a></strong>. It has <strong>Power Conservation</strong> features that allow it to do all three better than most.  Here is the list:</p>
<ul>
<li><strong>Digitally Controlled Oscillator</strong> <strong>DCO</strong> allows it to wake and run quickly</li>
<li>Can run a Timer from a 32KHz crystal making interval timing very low power</li>
<li>Can use the <strong>DCO</strong> to set the run speed and so shorten the wake time</li>
<li>Lot&#8217;s of <strong>Power Down Modes</strong> so you can always find one that suits your application</li>
<li>Peripherals can be <strong>Shut Down</strong> when not in use</li>
<li>Can run down to 1.8V &#8211; more on that later but it can also help here</li>
</ul>
<h1>Low Power System Architecture</h1>
<p>To take advantage of all this, you have to develop the <strong>System Architecture</strong> so that  takes advantage of this.  An example from a very long life application we did runs like this:</p>
<ul>
<li>32Hz Oscillator runs a timer that generates a 1 second wake</li>
<li>User input keys set up to wake on change of state from high to low</li>
<li>Use DCO at 1MHz to quickly wake, execute &amp; sleep again</li>
<li>Use <strong>State Machines</strong> to allow modules to execute predictably with eratic timing</li>
<li>Have early exit tests to prevent unnecessary <strong>Code Execution</strong></li>
</ul>
<p>The result is an application that runs a process with <strong>User Interaction, LED Indicators</strong>, and a 2 week cycle where the average Power Consumption is 20uA at 2.7V or 54uW.  Of this, less than half is the processor executing the software and the single biggest energy use is the intermittently flashed <strong>LED Indicators</strong>.</p>
<p>To learn more, check out this more comprehensive article on &#8220;<em>Low power MCU selection criteria and sleep mode implementation</em>&#8221; from <a title="Embedded.com Low power MCU selection criteria and sleep mode implementation " href="http://www.embedded.com/columns/technicalinsights/218800125?_requestid=389280" target="_blank">embedded.com</a> which provides more examples.</p>
<p><span style="COLOR: #000000"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></span></p>
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		<title>Electronics Design and Embedded Software Capability</title>
		<link>http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/</link>
		<comments>http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 02:01:17 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Design]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Electronics Products]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Low Power Electronics]]></category>
		<category><![CDATA[Made in Australia]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[DNP3]]></category>
		<category><![CDATA[Electronics and Embedded Software]]></category>
		<category><![CDATA[Electronics Industries]]></category>
		<category><![CDATA[Electronics Manufacturers]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Embedded Software Technologies]]></category>
		<category><![CDATA[Shift Happens]]></category>
		<category><![CDATA[Wordle]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=471</guid>
		<description><![CDATA[Electronics Manufacturers are the people we serve A common question we are asked is what sort of Electronics Manufacturers do we Develop Products for? So I thought I would compile 3 lists: The first is a list of the Electronics and Embedded Software product types we have worked on The second list is a list of [...]]]></description>
			<content:encoded><![CDATA[<h1>Electronics Manufacturers are the people we serve</h1>
<p>A common question we are asked is what sort of <strong><span style="color: #005e20;">Electronics Manufacturers</span></strong> do we <strong>Develop Products</strong> for?</p>
<p>So I thought I would compile 3 lists:</p>
<ul>
<li>The first is a list of the <strong>Electronics and Embedded Software</strong> product types we have worked on</li>
<li>The second list is a list of the industries we have <strong>Developed Products</strong> for</li>
<li>And the third list is the <strong>Technologies</strong> we have worked with so far</li>
</ul>
<p>I might have to regularly update this third list since knowledge and technology are constantly expanding.  Before I do the lists I&#8217;d like to present a video that specifically addresses this last point.  This is very much worth thinking about.  Enjoy.</p>
<p>
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ljbI-363A2Q&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed height="344" width="425" src="http://www.youtube.com/v/ljbI-363A2Q&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash"></embed></object>
</p>
<h2>Electronics and Embedded Software Products</h2>
<p>Did you notice the section from 1:45 to 2:15?  We are being prepared for jobs that don&#8217;t yet exist, technologies that haven&#8217;t been invented, and problems we don&#8217;t even know we will have!</p>
<p>Here is the list of some of the <strong><em><span style="color: #005e20;">Electronics and Embedded Software Products</span></em></strong> that do already exist and which we have helped to create:</p>
<p><span id="more-471"></span></p>
<ul>
<li>Automotive Siren</li>
<li>Automotive Immobiliser</li>
<li>Automotive Body Computer</li>
<li>Automotive Thermostat Monitor</li>
<li>Industrial Shock and Vibration Sensor</li>
<li>2D shock sensor with event logging and shock profile capture</li>
<li>3D shock sensor with event logging and shock profile capture</li>
<li>2D tilt sensor</li>
<li>3D tilt sensor</li>
<li>Remote Thermostat Monitor</li>
<li>Electronic level sensor &#8211; gravitic spirit level</li>
<li>Underground Cable Sheath Fault Locator</li>
<li>Pipe and Cable Locator</li>
<li>Cable Pair Identifier</li>
<li>Cable Cutover Set</li>
<li>Cable Fault Locator Bridge</li>
<li>Circuit Tracer</li>
<li>Portable Appliance Tester &#8211; PAT</li>
<li>Time Domain Reflectometer</li>
<li>Voltage Surge Arrestors</li>
<li>Automated Switch Tester &#8211; high volume production</li>
<li>Water Pump Controller</li>
<li>Programmable Air Blower</li>
<li>Pool and Spa Pump Controller</li>
<li>Touchpad Pump and Blower Controller</li>
<li>Pump Controller Protocol Converter</li>
<li>LCD Based Spa Controller</li>
<li>Temperature Probe</li>
<li>Thermal Cutout for Spa</li>
<li>Humidity Sealed Touchpad</li>
<li>Electrically Isolated Air Plunger Actuator</li>
<li>Digital Pump State Controller</li>
<li>Thermistor Based Temperature Sensor</li>
<li>Underwater LED Pool Light</li>
<li>Pump Loss Of Prime Detector</li>
<li>Earth Leakage Measurement device for Safety Certification</li>
<li>Loading Coil Crosstalk Measurement Tester with 120dB range</li>
<li>ADSL Service Detector</li>
<li>Communications Set for Telephony Service Technicians</li>
<li>Wireless Data Logger</li>
<li>Corrosion Protection Data Logger</li>
<li>High Voltage Disconnect Switch Controller</li>
<li>Electrically Held Switch</li>
<li>Temperature Controller for Reptiles</li>
<li>Smoke Alarm Repeater and Exit Indicator</li>
<li>Electromagnet Therapy Apparatus</li>
<li>Fork Lift Speed Limiter</li>
<li>Personnel Proximity Alerter using active RFID</li>
<li>Fork Lift Proximity Alerter using active RFID</li>
<li>Power Factor Correction controller</li>
<li>Ultra Low Power Battery Operated Telemetry</li>
<li>Septic Tank Sludge Level Meter</li>
<li>PIR Based Vandal Displacer</li>
<li>Bin Cycle Reminder</li>
<li>Parallel Banked High Current Capacity Battery Charger</li>
<li>UPS Battery Bank Controller</li>
<li>Trickle Charge Battery Manager</li>
<li>Epidural Procedure Simulator</li>
<li>Air Ram based Saline Syringe Simulator</li>
<li>USB Air Solenoid Valve Controller</li>
<li>Bluetooth Based RS232 Extender</li>
<li>Conveyor Belt Controller</li>
<li>Programmable Conveyor Step Controller</li>
<li>Gate Entry Keypad</li>
<li>Gate Entry Touchscreen</li>
<li>Horse Tracker with GPS</li>
<li>Kick Boxing Impact Measurement Device</li>
<li>Infra Red based communications system &#8211; IR</li>
<li>IR Vehicle Identification System</li>
<li>RFID Vehicle Identification System</li>
<li>Industrial Proximity Card Reader MiFare</li>
<li>Industrial Proximity Card Reader HID iClass</li>
<li>Industrial Proximity Card Reader HID Proxcard II</li>
<li>Industrial Proximity Card Reader Indala</li>
<li>Industrial iButton Reader</li>
<li>Protocol Converters For Security Systems</li>
<li>USB iButton Reader</li>
<li>RS232 iButton Reader</li>
<li>Wireless iButton Reader</li>
<li>Rugged Vehicle Management System</li>
<li>Automatic Rain Tank Valve Controller</li>
<li>Tyre Pressure Measurement and Reporting System for Trucks</li>
<li>Vehicle Area Network using Wireless Communications</li>
<li>iButton based Vehicle Access Controller with Event Logging</li>
<li>Custom Audio Mixer for English Language Training Assessment</li>
<li>Automated In System Programmer for Production</li>
<li>Countdown Screensaver for the Olympics</li>
<li>Studio Quality Microphone Preamplifier with Phantom Power</li>
<li>Studio Quality Instrument Interface</li>
<li>Passive DI</li>
<li>Brushless DC Motor Controller &#8211; BLDC</li>
<li>RS232 Based CRO for Windows</li>
<li>USB Based CRO for Windows</li>
<li>Differential Voltage Buffer for Data Logging</li>
<li>FLEXIO Platform Remote IO with Data Logging</li>
<li>Windows Based Fractal Generator Software</li>
<li>Windows Based GPS Tracking Software</li>
<li>Graphical Data Visualisation for Windows</li>
<li>Data Logger File Format Converter</li>
<li>RGB LED Lighting Controller</li>
<li>RS232 Protocol Analyser</li>
<li>RS232 Data Capture Wizard</li>
<li>Transit Sentinel Shock and Tilt Monitor for goods in transit</li>
<li>Industrial Timer Module</li>
<li>Concentrated Solar Power Dish Controller</li>
<li>Programmable Lathe</li>
<li>Safeturn Bicycle Turn Indicator</li>
<li>Container Terminal Vehicle Management and Container Tracking System</li>
<li>Exit Gate Access Controller</li>
<li>Truck Parking Wireless Keypad</li>
<li>Hand Held Vehicle Access Updater</li>
<li>Dashboard Mounted Intelligent Alert Module</li>
<li>Dashboard Mounted LCD Module with Keypad</li>
<li>RS232 Port Multiplexer</li>
<li>Active RFID 2D positioning System</li>
<li>Digital Compass</li>
<li>Load Dump Protected Power Supply</li>
<li>Load Dump Protection Module for Vehicle Mounted Telemetry</li>
<li>Remote Fuel Level Monitoring</li>
<li>PLC Protocol Converter</li>
<li>Infra Red 2D positioning System &#8211; IR</li>
<li>Lightning Protection Interface</li>
<li>DNP3 enabled Smart Grid Power Controller</li>
<li>Bone Conduction Hearing Aid for those with temporary hearing loss</li>
<li>Battery Operated Rainwater Tank management system</li>
<li>Electrical Risk detector for plumbers</li>
<li>IR based sports simulator that uses real balls</li>
</ul>
<p>Here is what it looks like visually.  I used <a title="Wordle" href="http://www.wordle.net" target="_blank"><strong>Wordle</strong></a> to create this.</p>
<div id="attachment_485" class="wp-caption aligncenter" style="width: 528px"><img class="size-full wp-image-485  " title="Electronics and Embedded Software Products" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Products.jpg" alt="Electronics and Embedded Software Products" width="518" height="246" /><p class="wp-caption-text">Electronics and Embedded Software Products</p></div>
<h2>Electronics Industries</h2>
<p>Now for the list of industries we have supported with <strong><em><span style="color: #005e20;">Electronics Design and Embedded Software Development</span></em></strong>:</p>
<ul>
<li>Container Terminals</li>
<li>Container Terminal Management Systems</li>
<li>Fleet Vehicle Management</li>
<li>Container Tracking</li>
<li>Vehicle Access and Management</li>
<li>Vehicle Tracking</li>
<li>Industrial Telemetry</li>
<li>Renewable Energy Generation</li>
<li>Telecommunications Carriers</li>
<li>Warehouses</li>
<li>Road Freight</li>
<li>Rail Freight</li>
<li>Sea Freight</li>
<li>Domestic Pools</li>
<li>Domestic Spas and Spa Baths</li>
<li>Commercial Pools</li>
<li>Irrigation</li>
<li>Farming</li>
<li>Telephony Carriers</li>
<li>Telephony Service Technicians</li>
<li>Plumbers</li>
<li>Trench Diggers</li>
<li>Excavators</li>
<li>Automotive Assemblers</li>
<li>Automotive After Market</li>
<li>Security</li>
<li>Councils</li>
<li>Churches</li>
<li>Not For Profit Agencies</li>
<li>Charities</li>
<li>Electronics Manufacturers</li>
<li>OEM</li>
<li>Capital Asset Management</li>
<li>Pipeline Integrity Monitoring</li>
<li>Storage Tank Integrity Monitoring</li>
<li>Solar Power Conversion</li>
<li>Wired Telemetry</li>
<li>Wireless Telemetry</li>
<li>Tamper Detection</li>
<li>Remote Asset Monitoring</li>
<li>Bicycle Safety</li>
<li>Fork Lift Safety</li>
<li>OH&amp;S</li>
<li>High Voltage Power Distribution</li>
<li>Electrical Safety Testing and Certification</li>
<li>Goods in Transit Monitoring</li>
<li>RFID</li>
<li>Automotive Load Dump Protection</li>
<li>Data Logging</li>
<li>Data Visualisation</li>
<li>Legacy System Support</li>
<li>IR Communications</li>
<li>Fuel Monitoring</li>
<li>LED Lighting and Illumination</li>
<li>Full Colour Control Lighting</li>
<li>Cable Video</li>
<li>ESD Protection</li>
<li>Lightning Protection</li>
<li>Exporters</li>
<li>Web Services Developers</li>
<li>Power Supplies</li>
<li>English Language Training</li>
<li>Medical Training</li>
<li>Sewage</li>
<li>Septic Tanks</li>
<li>Electricians</li>
<li>Technicians</li>
<li>Software Developers</li>
<li>Embedded Software Developers</li>
<li>Medical Practitioners</li>
<li>Councils</li>
<li>Ratepayers</li>
<li>Tenants</li>
<li>Automotive Component Manufacturers</li>
<li>Precision Machining</li>
<li>Repetition Machining</li>
<li>Repetition Engineering</li>
<li>Authors</li>
<li>Musicians</li>
<li>Studio Technicians</li>
<li>Recording Studios</li>
<li>Live Audio Mixing</li>
<li>Music Equipment Manufacturers</li>
<li>Test Equipment Manufacturers</li>
<li>Power Distribution Equipment Manufacturers</li>
<li>Audiologist</li>
<li>Sports Simulation</li>
</ul>
<p>And a wordle of this:</p>
<div id="attachment_494" class="wp-caption aligncenter" style="width: 474px"><img class="size-full wp-image-494  " title="Electronics and Embedded Software Industries" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Industries.jpg" alt="Electronics and Embedded Software Industries" width="464" height="342" /><p class="wp-caption-text">Electronics and Embedded Software Industries</p></div>
<h2>Electronics and Embedded Software Technologies</h2>
<p>And the third list is the <strong><em><span style="color: #005e20;">Electronics and Embedded Software technologies</span></em></strong> we have worked with so far (but <strong>Shift Happens</strong> so it will continue to expand):</p>
<ul>
<li>Printed Circuit Board Design</li>
<li>Printed Circuit Board Layout</li>
<li>Surface Mount</li>
<li>Through Hole</li>
<li>Track, Pad, Via, Buried Via, Plane, Power Plane, Layer</li>
<li>Connector, joint, plug, socket, inline</li>
<li>Wire, Cable, Harness, Bundle, Screen, Shield</li>
<li>Strip, Crimp, Insulation Displacement, Crush</li>
<li>Cable Tie, Grommet, Edge Strip, Trim</li>
<li>IP40, IP54, IP64, IP65, IP66, IP67, IP68 enclosures</li>
<li>Battery Powered</li>
<li>Mains Powered</li>
<li>Solar Powered</li>
<li>Energy Harvesting</li>
<li>RS232, RS422, RS485</li>
<li>USB</li>
<li>TCP/IP</li>
<li>Ethernet</li>
<li>GSM, GPRS, CDMA, HDSPA</li>
<li>Battery Backed Real Time Clock &#8211; RTC</li>
<li>Battery Backup</li>
<li>FLASH memory</li>
<li>Electronic Circuit Simulation</li>
<li>Electronic Circuit Design</li>
<li>Electronic Circuit Prototype</li>
<li>EMC Testing</li>
<li>C-Tick, A-Tick, CE, FCC, TUV, CSA, UL, CISPR, AS</li>
<li>Safety Testing</li>
<li>Microcontrollers</li>
<li>8 Bit, 16 Bit, 32 Bit</li>
<li>Windows</li>
<li>DOS</li>
<li>Linux</li>
<li>Analogue Electronics</li>
<li>Power Electronics</li>
<li>Stepper Motor Controller</li>
<li>Brushless DC motor Controller &#8211; BLDC</li>
<li>DC Motor Controller</li>
<li>Speed Control</li>
<li>Position Control</li>
<li>GPS</li>
<li>ASK, OOK, FSK, PSK, QPSK</li>
<li>iButton</li>
<li>Thermistor</li>
<li>Resistor</li>
<li>Capacitor</li>
<li>Bipolar Transistor</li>
<li>MOSFET</li>
<li>CMOS</li>
<li>LED</li>
<li>Inductor</li>
<li>Coil</li>
<li>Choke</li>
<li>Transformer</li>
<li>Winding</li>
<li>Component, Part</li>
<li>Parts List, BOM, Bill Of Materials, Kit</li>
<li>Charge Pump</li>
<li>Switch Mode Power Supply &#8211; SMPS</li>
<li>Passive Filter</li>
<li>Active Filter</li>
<li>Low Pass Filer, Band Pass Filter, High Pass Filter, Notch Filter</li>
<li>SCR, Triac, Diac</li>
<li>Diode</li>
<li>Schottky Diode</li>
<li>IGBT</li>
<li>Overvoltage Protection</li>
<li>Load Dump Rated</li>
<li>Supercap, Super Capacitor</li>
<li>Tuned Circuit</li>
<li>Switch, Microswitch, Rotary Switch, Momentary Contact Switch, Latching</li>
<li>Relay, Latching Relay, Bistable Relay, Mechanical Relay</li>
<li>Solid State Switch</li>
<li>Pot, Potentiometer, Trimpot, Linear Potentiometer, Slider, Fader</li>
<li>solder, lead free, ROHS, solderless, solder free, soldering iron, solder bath, desolder</li>
<li>encapsulate, pot, conformal coating, seal, water tight, water proof, weather proof</li>
<li>sensor, MEMS, strain gauge, accelerometer, gyroscope, gyro</li>
<li>piezo, piezo film, piezo resistive</li>
<li>beeper, buzzer, speaker, microphone</li>
<li>PIR, IR, LVD, LDS</li>
<li>Battery Charger, Battery Management</li>
<li>Antenna</li>
<li>Trasnsmitter, Receiver, Transceiver, Line Driver</li>
<li>CAN, LIN, J1939, Packet, Checksum, CRC, Forward Error Correction, ECC, Error Correction Coding</li>
<li>UDP, TCP, HTTP, IP, FTP, SMTP, SNMP, SNAP, RSS, Streaming, Stream</li>
<li>Secure, Encryption, AES, DES, Triple DES</li>
<li>Low Power Radio</li>
<li>Ultra Low Power, Pico Power, Microwatt, Milliwatt, Watt</li>
<li>IC, Integrated Circuit, Silicon Chip, Chip, Module, Assembly</li>
<li>Assembler, C, Source Code, File, C++, Delphi, programming language</li>
<li>AC, DC, Hertz, Hz, Frequency, UHF, VHF, AM, FM</li>
<li>2.4G, 315MHz, 433MHz, 433.92MHz, 434MHz, 868.3MHz, 915MHz</li>
<li>Unit Test, Integration Test, System Test, Verification, Validation</li>
<li>Specification, Functional Test, Test Specification, Test Plan</li>
<li>Coding, Debug, Debugging, Allocation Matrix, Review, Peer Review</li>
<li>Code Review, Code Walkthrough, Test Suite, Test Driven Development</li>
<li>Functional Test, Stress Test, Thermal Stress, Accelerated Life test</li>
<li>Design Documentation, Architecture, Achitectural Design</li>
<li>FMEA, Design Audit, Design Review</li>
<li>Mock, Simulate, Simulation, System Simulation</li>
<li>JTAG, ISP, Debug Wire</li>
<li>Bootloader, module, system, embedded system, embedded software</li>
<li>Firmware, Hardware, Software, FPGA, EPLD, CPLD</li>
<li>Altium Designer, Protel, IAR, Borland, Code Gear, Microsoft, Embarcadero Technologies</li>
<li>SDL, Doxygen, GraphViz, ESB, Gimple PC-Lint, RSM, Greenleaf, Novamind</li>
<li>VMWare, Virtualisation, Solidworks, Ultraedit, Ultraedit Studio, Programmers Notepad, Eclispe</li>
<li>RAM, ROM, FLASH, EEPROM, Peripheral, Port, Register, Memory, Harvard, Address Space</li>
<li>Call, Routine, Subroutine, Pass, Pointer, Parameter, Return, Global, Static, Local, Table</li>
<li>Compile Time, Run Time, Design Time, Type Safe, Execution, Boot, Reset, Reboot</li>
<li>Abstract, Encapsulate, Embed, Hide, Structure, Class, Object</li>
<li>Power Up, Power On, System Startup, Run, Launch</li>
<li>Multiply, Multiplier, Analogue Multiplier, PLL, Phase Locked Loop</li>
<li>Comparator, Amplifier, Operational Amplifier, Gain, Phase, Margin</li>
<li>Buffer, Gate, OR, XOR, AND, NOR, NAND, NEXOR, NXOR</li>
<li>Dual, Triple, Quad, Hex</li>
<li>Binary, Boolean, Octal, Decimal, Hexadecimal, Base 2, Base 8, Base 10, Base 16</li>
<li>Pole, Zero, Stable, Transfer Function, Laplace Transfer, FFT, DCT</li>
<li>Time Domain, Frequency Domain, Phase Domain</li>
<li>First order, second order, third order</li>
<li>Differential equation, rate, delta, change</li>
<li>debounce, median, range check, bound, time constant</li>
<li>settling time, conversion time, ADC, dual slope, DAC, Multiplexer</li>
<li>Analogue Switch, Router, Address, Data, IO, input, output</li>
<li>Timer, Input Capture, Watchdog, Brown Out Detector</li>
<li>UART, USART, I2C, TWI, SPI, Microwire, Bit Bang</li>
<li>Operating System, Scheduler, Timed Task, Scheduled Task</li>
<li>Round Robin, Poll, Polled, Preemption, Premptive</li>
<li>Multitasking, Multitask, Interrupt, Volatile Data</li>
<li>Diagnostic, Error, Error Manager, Error Log, Fault</li>
<li>Audio, Electret, Headphone, Crosstalk, Intermodulation Distortion</li>
<li>Low Noise, Low Distortion, Preamplifier</li>
<li>Instrumentation Amplifier, Balanced Circuit, Hum Immunity</li>
<li>Interference, Rejection, Transducer</li>
<li>Noise, Signal, DSP, Process</li>
<li>Motor, Haptic, Feedback, Resist</li>
<li>Sleep, Wake, Shutdown, Halt</li>
<li>Clock, Oscillator, Crystal, RC</li>
<li>Atmel, AVR, ARM, Xmega, TI, MSP430, TMS320C, Microchip, PIC, dsPIC</li>
<li>6805, 6801, 8085, 80188, 80186, 80&#215;86, 6502, LPC2000</li>
<li>NEC, 78K, V850, Freescale, On Semiconductor, NXP, Analog Devices</li>
<li>SAM7, Arm Cortex, Vector</li>
<li>DNP3, SCADA</li>
<li>Power Factor Correction</li>
<li>Capacitor Bank Controller</li>
<li>Solar Inverter, Micro Inverter</li>
</ul>
<p>OK.  That is a lot and I&#8217;m not fully done even.  Here is the Wordle.</p>
<div id="attachment_501" class="wp-caption aligncenter" style="width: 407px"><img class="size-full wp-image-501  " title="Electronics and Embedded Software Technology" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Technology1.jpg" alt="Electronics and Embedded Software Technology" width="397" height="248" /><p class="wp-caption-text">Electronics and Embedded Software Technology</p></div>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
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