This week I was the recipient of an Exponential Entrepreneur of the Year award.  Last year we were received 2 awards for technical excellence when we won 2 of the 15 EDN Innovation awards handed out in Australia in 2009. 

So I was very pleased to be receiving an award recognising the business side of Successful Endeavours.  The award was presented by Dr Marc Dussault of Exponential Programs and recognises entrepreneurs and business people who have demonstrated excellence deploying exponential strategies in their business by profitably creating exceptional value for their clients in a manner that is both measurable and sustainable. The award received was in the category of Engineering Consultant and was one of only 6 handed out in 2010 and the only one in that category. 

Exponential Entrepreneur of the Year 2010 Ray Keefe receives his award from Dr Marc Dussault.

You can read more about the awards at Exponential Programs Entrepreneur of the Year Awards page. 

The main reason for this post is to touch on the most significant aspect of this award for me. I once said that as a Business Owner I made a pretty good Engineer.  The past 18 months has a seen a transition away from that to the point now where I can say that I am an Entrepreneur who is also an Engineer.  Engineering is a Profession and so it isn’t something that suddenly stops being relevant.  Our education and mindset is all based on practical problem solving through the use of technology while balancing performance, risk and cost.  And we apply this skillset and mindset to most aspects of our lives, even when it isn’t the only way to go about it.  So I am very pleased to be making this transition.  Not only is our business better for it but our clients are as well. 

And I also thank our clients for the trust they have placed in us to deliver Electronics Design and Embedded Software Development for their next generation of market leading products, the vast majority of which are still made in Australia at a profit. 

Here is a picture of the Exponential Entrepreneur of the Year award certificate. 

Exponential Entrepreneur of the Year Certificate

 The initial nomination was published on PRWeb at 2010 Exponential Entrepreneur Award Winners Announced. 

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © 2010  Successful Endeavours Pty Ltd.

Electronics Manufacturers are the people we serve

A common question we are asked is what sort of Electronics Manufacturers do we Develop Products for?

So I thought I would compile 3 lists:

• The first is a list of the Electronics and Embedded Software product types we have worked on
• The second list is a list of the industries we have Developed Products for
• And the third list is the Technologies we have worked with so far

I might have to regularly update this third list since knowledge and technology are constantly expanding.  Before I do the lists I’d like to present a video that specifically addresses this last point.  This is very much worth thinking about.  Enjoy.

Electronics and Embedded Software Products

Did you notice the section from 1:45 to 2:15?  We are being prepared for jobs that don’t yet exist, technologies that haven’t been invented, and problems we don’t even know we will have!

Here is the list of some of the Electronics and Embedded Software Products that do already exist and which we have helped to create:

(more…)

Electronics Development and Success

Hello again,

A couple of posts ago in Electronics Manufacture Shines in Melbourne I said I would explain the origins of our company name.  Many have suggested that Successful Endeavours sounds more like a personal coaching enterprise or a business that handles products by people like:

• Brian Tracy
• Tony Robbins
• Marc Dussault
• Deepak Chopra
• Zig Ziglar
• John Maxwell
• Arthur Cherrie
• …

And the list could go on for a long time.

While I do hope we motivate and encourage our clients to improve their results, we assist them by undertaking activities such as:

Electronics Development Activities

• Electronic Circuit Design
• Electronic Circuit Simulation
• Analogue Electronics
• Analogue Design
• Printed Circuit Board Design
• Printed Circuit Board Layout
• Electronic Prototyping
• Electronic Testing
• Embedded Software Design
• Embedded Software Development
• Embedded Software Coding
• Embedded C
• Embedded Software Debug

Development Statistics

The name came from some industry statistics on the success rate for Product Development.  You can read more details in Reducing Electronics and Embedded Software Product Development Costs and I will summarise here:

• 80% of embedded development projects fail in someway or another
• Embedded software is 80% of the cost of an embedded development project
• Embedded software is responsible for 80% of the delays and shortcomings

Successful Product Development

So it seemed to me that many Product Development Projects are unsuccessful endeavours.  I wanted to change that.  We have a success rate significantly better than all the industry norms. Our short USP ( Unique Selling Proposition ) is:

We Make Stuff Work

That’s it.  The details are complex but the philosophy is simple.  So for me, Electronics and Embedded Software Development should be a routinely Successful Endeavour.  And so the name Successful Endeavours was chosen.

I am passionate and committed to assisting Australian Electronics Manufacturers who want to keep making their products in Australia.  Made In Australia is what we are pursuing and we are focusing on this segment.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.