Successful Endeavours - Electronics Designs That Work!

Manufacturer of the Year: Finalist

In 2010 we were also finalists for Casey Manufacturer of the Year and we achieved that again in 2011 at the Casey Business Awards.

Electronics Manufacturer

Casey Manufacturer Of The Year Finalist 2011

Our congratulations go to Rex Vandenberg and the team at Injectronics for their win as Casey Manufacturer of the Year 2011. Very much deserved and a classic example of an Innovative Australian Electronics Manufacturer.

For those who know us well, we are not primarily an Electronics Manufacturer but provide the Electronics Design and Embedded Software Development for new or improved products for Australian Electronics Manufacturers. Another way of saying this is that we are R&D, Research and Development, for hire. And we sometimes also handle production logistics where that suits our clients since we have all the contacts and know all the processes. So I was very pleased to be recognised for how good our Electronics Manufacturing capability really is. Manufacturing is the largest economic sector in Casey and we were recognised as being in the top 3 manufacturers at the Casey Business Awards in 2011. This is also a good reason why the clients we serve end up with outstanding Electronics Designs that are well suited to Low Cost Electronics Manufacture; we understand Electronics Manufacturing.

Now if only they had a category for Electronics Design

Casey Business of the Year 2011

MadCap Cafe

MadCap Cafe

Congratulations to MadCap Cafe for their win as Casey Business of the Year for 2011. As winners of Casey Business of the Year 2010 we know what a boost this can be to a business and I particularly liked their focus on making coffee to provide employment and opportunities to those suffering from mental illness.

Electronics Design

From the team at Successful Endeavours, recently recognised nationally for our Electronics Design capability with a win for Electroncis News Future Award: Industrial Electronics, we would like to thank our suppliers, clients and supporters for being part of the journey of supporting Australian Electronics Manufacturers in 2011. And the year isn’t over yet!

Arend Carter, Junette Keefe and Ray Keefe

Electronics Design Team at Successful Endeavours

Successful Endeavours specialise in Electronics Design and Embedded Software Development. Ray Keefe has developed market leading electronics products in Australia for nearly 30 years.  This post is Copyright © 2011  Successful Endeavours Pty Ltd

Casey Business Awards

Casey Business Awards

Casey Business Awards 2011

Successful Endeavours are the current holders of Casey Business of the Year and we have been selected as Finalists in the Casey Business Awards 2011. We continue to find the City of Casey to be a very business friendly environment and these awards are just one example of many things they do to encourage and support local businesses.
The finalists were announced by City of Casey Mayor Shar Balmes.
Shar Balmes City of Casey Mayor

Shar Balmes Mayor of Casey

The guest speaker was Futurist Paul Higgins, a consultant with Emergent Futures. He spoke about the changing role of the Internet and Social Media in how people make buying decisions and perceive value, and challenged us to think about how our businesses would address this challenge, both in defending against competitors and developing new business opportunities because of it. I was very impressed and have signed up for a trial of the scanning service offered by Emergent Futures where they bring together information on a particular area of interest and produce a consise and easily followed view of what this means. We are an ideas company and I can’t see how we won’t come up with at least 10 times the asking price of $49.94 a year in new ideas from this material.
Paul Higgins aka Futurist Paul

Paul Higgins aka Futurist Paul

Manufacturer Of The Year

We were also finalists in this category last year and some of you might be wondering how a business that focusses on Electronics Design and Embedded Software Development for Australian Electronics Manufacturers can also be a candidate for Manufacturer Of The Year?
The answer is straight forward. Having completed the design of a new electronics product, some of our clients get us to also manage the production logstics for them and either deliver programmed, tested and calibrated PCB sets to them; partially assembled product or fully assembled product. I though an example would help here.
We will call this one Client X. For Client X we do the following:
  • source all the components including electronics components, case, labels, batteries and machined and LASER cut items
  • get the PCBs loaded (we can handle small quantities in house but once you get over 30 PCB sets it becomes cheaper to use a dedicated SMT line)
  • program, test and calibrate the loaded PCBs
  • fit labels to the front chassis and then fit all the connectors, indicators and switches
  • fit the battery to the case
  • assembly the unit including the seals (this is an IP65 rated product)
  • apply serial numbers
  • final assembly and test then pack in shipping cartons with labels and matching serial numbers
  • ship to client who then sells them direct to their customers
In the case of Client X it wasn’t worth setting up an internal production line to handle a Niche Electronics product made in quantities of less than 500 per annum. Whereas we can handle this very cost effectively. We have a few strategies we use to radically reduce the cost of product test and calibration but I’ll save that for another post.
We will find out on 27 October 2011 at the Casey Business Awards Gala Dinner how we go in 2011. But for me, we are already winners.
Thanks again to both our suppliers and clients for providing us with great components and for giving us the amazing challenges and opportunites to create new electronics products. For one example of this, check out the 2011 Electronics News Future Award for Industrial Electronics we received for developing a Capacitor Bank Controller for ABB.
ABB CQ900R Smart Controller

ABB CQ900R Smart Controller

 
We are also pleased to have support from AMTIL and ManufactureLink who have supported us with their news post Another Success Looming for Successful Endeavours.
 
Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile at Ray Keefe. This post is Copyright © 2011  Successful Endeavours Pty Ltd

Industrial Electronics

We are very excited to announce that we have won another major award. This time it is for the Electronics News Future Awards for 2011 in the category of Industrial Electronics with Best Industrial Electronics Application.

Electronics News Future Awards

Electronics News Future Awards

In 2011 the awards are followed up by a roundtable discussion on the future of Australian Electronics. As a passionate support of Australian Electronics Manufacturers this is something I would have been keen to attend even if we hadn’t of won one of the awards.

Details on the Electronics News Future Awards categories and the entry process are available at Recognising Innovation.

And our thanks go to our clients, suppliers and supporters for your ongoing faith in us.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile at Ray Keefe. This post is Copyright © 2011  Successful Endeavours Pty Ltd

Casey Business Awards

In 2010 the City Of Casey had their inaugural Casey Business Awards. They awarded us Casey Business of the Year and also gave us the award for Business and Professional Services which we shared with A Better Dental Care. As part of the awards ceremony they had 10 second videos prepared for each finalist and a 15 second video prepared for each category winner.  So we have 3 videos to show covering our awards as finalist for Casey Manufacturer Of The Year, as finalist and winners of the Casey Business and Professional Services Award and our award as Casey Business Of The Year for 2010.

Although we went to some length to describe what we do, which is Electronics Design and Embedded Software Development for Australian Electronics Manufacturers who still make their products in Australia, some of the voiceover comments didn’t quite come out right. It makes it all the more obvious how clear and consistent you have to be in explaining what you do.

So if you need an Electronics Product then we can do way more than is articulated in these videos but you do get a chance to see us in action.

This first video covers our finalist selection for Casey Manufacturer Of The Year 2010.

This second video includes both the finalist and winner videos for the Casey Business and Professional Services Award 2010.

This third video was prepared to cover our win as Casey Business Of The Year for 2010.

We have found the City Of Casey to be a very supportive environment for local businesses and are pleased to be working with them now as a member of the Casey Economic Development Partnership.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile at Ray Keefe. This post is Copyright © 2011  Successful Endeavours Pty Ltd.

Casey Radio 3SER 97.7FM

Today I was at Casey Radio, a community radio station catering to the south eastern suburban area of Melbourne, being interviewed for the Casey Business Hour which runs live to air on Fridays from 2pm to 3pm on 3SER 97.7FM. It was the first time I had been to the station so it was an interesting experience. With me were David Wilkinson and Tom Zsolt from the City of Casey Economic Development Department and Michelle Anderson from VECCI with radio announcer, Jamie.

Here are some pictures from the show:

3SER Guests Ray Keefe, Michelle Anderson and Tom Zsolt

The guest panel: Ray Keefe, Michelle Anderson and Tom Zsolt


David Wilkinson on 3SER

David Wilkinson, head of City of Casey Economic Development Department


Jamie on Casey Radio 3SER

Radio announcer extraordinaire, Jamie


Ray Keefe on Casey Radio 3SER

Ray Keefe at the microphone


Casey Business Awards

The podcast is an interview which covered the history of Successful Endeavours, our move from a home based business to commercial premises, what we have done to grow our Electronics Design and Embedded Software Development business, how winning Casey Business of the Year has changed us and opportunities for Australian Electronics Manufacturers in the current economic climate.

Casey Radio Interview with Ray KeefeClick on the image on the left to download or listen to the Casey Radio Interview with Ray Keefe


VECCI

Michelle Anderson from VECCI (Victorian Employers Chamber of Commerce and Industry) was also interviewed and explained VECCI’s history as well as the benefits and services they offer to members and some of the programs they have initiated. Their tag line is “Invigorating Business” and I like what I heard. If you are a business in Victoria then you should check them out.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

AMTIL, Australian Manufacturing Technology Institute Limited, have included an article on Successful Endeavours win as Casey Business Of The Year in the October edition of their Australian Manufacturing Technology Magazine distributed to manufacturing businesses throughout Australia.

AMTIL Australian Manufacturing Technology Magazine October 2010 page 16

AMTIL Australian Manufacturing Technology Magazine October 2010 page 16

Successful Endeavours is proud to be a member of AMTIL and encourages other manufacturing sector businesses in Australia to consider membership as well.  We support Australian Electronics Manufacturers through our technology service offerings of Electronics Design and Embedded Software Development coupled with Contract Electronics Manufacturing Services for those clients who want to outsource some of that process but still Made In Australia.

Ray Keefe has been developing high quality and market leading electronics and embedded software products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

Casey Business Of The Year 2010

Manufacture Link has recognised Successful Endeavours win as Casey Business Of The Year 2010 in their website news article Successful Endeavours wins 2010 Casey Business of the Year .

Manufacture Link is an initiative aimed at increasing the opportunity for local manufacture by allowing members to create company profiles that reflect their capabilities and to also post requests for quotation so that other members can bid on work they might not have found out about any other way.

We are very committed to manufacture in Australia and in particular we provide Electronics Design and Embedded Software Development for Australian Electronics Manufacturers.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

Casey Business Awards

The City Of Casey are holding there inaugural Casey Business Awards and at the Casey Business Breakfast this morning Successful Endeavours were nominated as finalists in 2 categories.

Casey Business Awards

Casey Business Awards

The 2 Casey Business Awards categories are:

  • Manufacturer Of The Year
  • Business and Professional Services

We fall into the Business And Professional Services category with our Electronics and Embedded Software development services where we design products for Australian Electronics Manufacturers  so they can achieve Low Cost Electronics Manufacture in Australia at a good profit margin.

The Manufacturer Of The Year award category recognises that for some of our clients, we also manufacture the product the product and delivered to them programmed, tested and calibrated; ready to sell.  This includes products like a DNP3 enabled power controller product for the US Smart Grid market which is made right here in Berwick as well as the Award Winning Borgtech CPL2 Corrosion Protection Data Logger with Wireless Data Logging.

It was an honour to be recognised by our city council together with other small business owners in the City Of Casey, a municipality in the outer south-eastern suburbs of Melbourne.  We will find out who the winners are on Friday 27th August at the Casey Business Awards gala dinner.

Cranbourne News 5th August 2010 Best in Business

 Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright  Successful Endeavours Pty Ltd.

Electronics Development and Success

Hello again,

A couple of posts ago in Electronics Manufacture Shines in Melbourne I said I would explain the origins of our company name.  Many have suggested that Successful Endeavours sounds more like a personal coaching enterprise or a business that handles products by people like:

And the list could go on for a long time.

While I do hope we motivate and encourage our clients to improve their results, we assist them by undertaking activities such as:

Electronics Development Activities

  • Electronic Circuit Design
  • Electronic Circuit Simulation
  • Analogue Electronics
  • Analogue Design
  • Printed Circuit Board Design
  • Printed Circuit Board Layout
  • Electronic Prototyping
  • Electronic Testing
  • Embedded Software Design
  • Embedded Software Development
  • Embedded Software Coding
  • Embedded C
  • Embedded Software Debug

Development Statistics

The name came from some industry statistics on the success rate for Product Development.  You can read more details in Reducing Electronics and Embedded Software Product Development Costs and I will summarise here:

  • 80% of embedded development projects fail in someway or another
  • Embedded software is 80% of the cost of an embedded development project
  • Embedded software is responsible for 80% of the delays and shortcomings

Successful Product Development

So it seemed to me that many Product Development Projects are unsuccessful endeavours.  I wanted to change that.  We have a success rate significantly better than all the industry norms. Our short USP ( Unique Selling Proposition ) is:

We Make Stuff Work

That’s it.  The details are complex but the philosophy is simple.  So for me, Electronics and Embedded Software Development should be a routinely Successful Endeavour.  And so the name Successful Endeavours was chosen.

I am passionate and committed to assisting Australian Electronics Manufacturers who want to keep making their products in Australia.  Made In Australia is what we are pursuing and we are focusing on this segment.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

EDN Innovation Awards Finalist

EDN Innovation Awards

EDN Innovation Awards
EDN Innovation Awards

This is a bit of a different post.  I’m pretty stoked that we are finalists in the 2009 EDN Innovation Awards in 2 separate categories.  The award categories are:

  • Best Application Of Analogue Design
  • Best Application Of Design Software

Here is a list of the EDN Innovation Awards Finalists and we are in the 2 categories at the bottom of the page dealing with Analogue Design and Design Software.

So I thought I might let you know a bit more about the project, and also give a public thanks to Pablo Varjabedian of Borgtech for allowing us to put the project forward. We design Electronics and Embedded Software products primarily for Australian Electronics Manufacturers.  Our focus is outstanding Electronics Design that will propel them into a world class competitive position while delivering improved profit margins.  Low Cost Electronics Manufacture but with outstanding performance and reliability.

We routinely use non-disclosure agreements, NDAs, with our clients and so don’t usually get the chance to put our design work forward for awards because we will never disclose a client’s Intellectual Property, IP, without their express permission.  In this case Borgtech gave us permission and so we were able.  As you can probably see, there is a real benefit to the client in allowing the award application because they also get recognition for the product.

This is also not an unusual project for us. We have done a lot of outstanding work over the 12 years we have been in operation.  So it is good to have some of it recognised by the Industry we are so passionate about.

Electronics Design Details

This project was an example of our Project Priorities Perspective in action.  In this case Performance was the primary concern with cost coming second and time coming last.  We spent the time to get the performance up and the cost down.  There was an earlier post on one aspect of this project where we looked at Analogue Electronics as a way to improve battery life in a Low Powered Electronics Data Logger.

The Electronics Design trade offs were:

  • OH&S or Operational Health and Safety – must protect users from hazardous voltages
  • Low Power Electronics – operates from 3 AA cells for up to 6 months
  • Convenience – Analogue front end completely Software Controlled
  • High Reading Accuracy – millivolt resolution over +/-10V range with 60dB Mains Rejection

There were many other Design Requirements but the above list are the core Electronics Design Requirements addressed as part of the award nomination.  Below I will look at each of these in turn.

Protection From Hazardous Voltages

Now lets look at the hazardous voltage issue in a little bit more detail.  The voltages in questions were:

  • 5000V, 5KV, for 2 seconds
  • 250VAC continuously

These come about due to the conduction of Lightning Strike Transients or Mains Leakage Voltages onto the Pipelines and Storage Tanks monitored for Corrosion Protection status.  The Analogue Electronics front end had to provide protection against these cases while meeting all the other Design Requirements.  And of course quickly settle so that only the readings during the disturbance were affected.

It also led to the use of an 802.15.4 RF Telemetry Link because this meant the monitoring PC could do Real Time Monitoring without hazard.  Many other products in this industry use RS232, RS485 or even I2C connections for monitoring, configuration and upload of the Data Logger Records.  In the case of the Borgtech CPL2 you can put it in place and then configure it and start the logging with no danger to the operator apart from the moment of electrical connection.  And the initial part of the run can be monitored to ensure everything is correctly set up.  Otherwise you could get a months worth of data that was useless.

And finally, because of the power budget and the possibility of the batteries going flat, the Analogue Electronics had to survive the above Abuse Voltages unpowered!

Low Power Electronics

The Borgtech CPL2 is a Battery Operated device.  There are several reasons for this but the 3 most relevant are that it is:

  • IP68 sealed against water ingress – it is often installed in a pit that can flood
  • Must operate remotely from a convenient power source
  • Protects the operator and PC from Transient Voltages since there isn’t a direct electrical connection

But this is also part of the challenge.   For convenience it used off the shelf batteries you can buy at any service station.  But to get 6 months life required a strong Power Management approach including powering down anything not in use including the Analogue front end.  If you are taking a reading every minute over six months then most of the device is off most of the time.  In this mode the average Power Consumption is 37uA.

Analogue Electronics – Software Controlled

The Borgtech CPL2 handles both Current Shunt and voltage mode readings. The Analogue Electronics were designed to have a software selectable full scale range of +/-10VDC and +/-150mVDC so that is could do either mode of operation from the same input. The previous model required a different connection for each of these modes and most other models on the market are the same.

And all of this while maintaining accuracy, abuse voltage protection and low power operation.

High Reading Accuracy

By the standards of an Agilent (I still want to call them Hewlett Packard) 6.5 digit laboratory multimeter our millivolt, mV, resolution at +/-10VDC isn’t rocket science.  But for a device with the Voltage Abuse Protection and Low Power Electronics requirements we had to meet, it is pretty good. Another small twist you might not recognise is that it is +/-10VDC.  This means you can monitor it with the polarity inverted and fix it up later on by inverting all the readings. The previous model was unipolar and so you couldn’t do this meaning you could have just wasted a month.  And then there is the live monitoring so you can see what the readings look like before leavign the unit to log away in the background.

EDN Innovation Awards

On 17 September 2009 we know the final outcome but either way I am pretty happy to have the recognition this project has already received.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile.This post is Copyright © Successful Endeavours Pty Ltd.