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	<title>Successful Endeavours - We Make Electronics Stuff Work! &#187; Technology</title>
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	<link>http://www.successful.com.au/blog</link>
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		<title>The New Inventors &#8211; a Win for Can-Tek</title>
		<link>http://www.successful.com.au/blog/2010/08/04/the-new-inventors-can-tek/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2010/08/04/the-new-inventors-can-tek/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 11:02:07 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[aerosol can]]></category>
		<category><![CDATA[Can-Tek]]></category>
		<category><![CDATA[custom colour]]></category>
		<category><![CDATA[Ross Brinsdon]]></category>
		<category><![CDATA[The New Inventors]]></category>
		<category><![CDATA[water based]]></category>
		<category><![CDATA[water based aerosol]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=820</guid>
		<description><![CDATA[We are so pleased to announce that Ross Brinsdon of Can-Tek has won the latest episode of the ABC program The New Inventors with his water based aerosol touch up paint product which allows you to get exactly the custom colour you want in an aerosol can that is loaded in store and is water [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_825" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/RossBrinsdon.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-825" title="Ross Brinsdon of Can-Tek" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/RossBrinsdon.jpg" alt="Ross Brinsdon of Can-Tek" width="400" height="224" /></a><p class="wp-caption-text">Ross Brinsdon of Can-Tek</p></div>
<p>We are so pleased to announce that Ross Brinsdon of <a title="Can-Tek" href="http://www.can-tek.com/" target="_blank"><strong>Can-Tek</strong></a> has won the latest episode of the ABC program <a title="The New Inventors" href="http://www.abc.net.au/tv/newinventors/" target="_blank"><strong><span style="color: #005e20;">The New Inventors</span></strong></a> with his <strong>water based aerosol</strong> touch up paint product which allows you to get exactly the <strong>custom colour</strong> you want in an<a title="Aerosol Can" href="http://en.wikipedia.org/wiki/Aerosol_spray" target="_blank"> <strong><span style="color: #005e20;">aerosol can </span></strong></a>that is loaded in store and is water based so you can clean it off before it dries if you make a mistake. And it is environmentally friendly as well.</p>
<p style="text-align: left;">The secret is in the chemistry added to the can that reduces the surface tension of water so the paint sprays and coats evenly.  This is a major challenge for water based paints and to be able to do it in store with the colour of your choice is a major advance in this area of technology.</p>
<p>We have had a couple of electronics products we worked on win on <strong><span style="color: #005e20;">The New Inventors</span></strong> so we really appreciate the work it takes and that you don&#8217;t get these awards without having a serious advance.  You can also check out our <a title="Successful Endeavours Awards" href="http://successful.com.au/awards.html" target="_blank"><strong><span style="color: #005e20;">Electronics Awards</span></strong></a>.</p>
<p style="text-align: left;">So well done Ross Brinsdon.  Keep up the good work.</p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em></p>
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		<title>What&#8217;s so good about being an Engineer</title>
		<link>http://www.successful.com.au/blog/2010/01/02/whats-so-good-about-being-an-engineer/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2010/01/02/whats-so-good-about-being-an-engineer/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 02:16:01 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Engineers]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Deakin University]]></category>
		<category><![CDATA[Electromechanical Actuators]]></category>
		<category><![CDATA[Electromechanics]]></category>
		<category><![CDATA[Electronics Hardware]]></category>
		<category><![CDATA[Electronics Hardware and Embedded Software Egnineer]]></category>
		<category><![CDATA[Engineering Disciplines]]></category>
		<category><![CDATA[I'm an Engineer]]></category>
		<category><![CDATA[Motor Drives]]></category>
		<category><![CDATA[Multi-Axis Robotic Handlers]]></category>
		<category><![CDATA[Physics and Chemistry]]></category>
		<category><![CDATA[Software Egnineer]]></category>
		<category><![CDATA[Variable Frequency Motor Drives]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=672</guid>
		<description><![CDATA[An Engineering Problem in Disguise A funny thing happened to me the other day during the Christmas shopping rush at our local shopping centre in Endeavour Hills.  Our daughter had purchased some clothes for her nieces for Christmas and used the self serve checkout. When she got home she discovered she had not had one [...]]]></description>
			<content:encoded><![CDATA[<h1>An Engineering Problem in Disguise</h1>
<p>A funny thing happened to me the other day during the Christmas shopping rush at our local shopping centre in Endeavour Hills.  Our daughter had purchased some clothes for her nieces for Christmas and used the self serve checkout. When she got home she discovered she had not had one of the security tags removed so she asked for my help.</p>
<p>OK, I might be an <strong>Electronics Hardware and Embedded Software Engineer</strong> but I did do a year of <strong>Physics</strong> <strong>and</strong> <strong>Chemistry</strong> at <strong><a title="Deakin University" href="http://www.deakin.edu.au/" target="_blank">Deakin University</a></strong> before switching to <strong>Engineering</strong> and I have had a role in the design of <strong><a title="Multidisciplinary Design Optimization" href="http://en.wikipedia.org/wiki/Multidisciplinary_design_optimization">Multidisciplinary Systems</a></strong> with <strong><a title="Electromechanics" href="http://en.wikipedia.org/wiki/Electromechanics" target="_blank">Electromechanical Actuators</a></strong> and <strong><a title="Variable Frequency Motor Drive" href="http://en.wikipedia.org/wiki/Variable-frequency_drive" target="_blank">Variable Frequency Motor Drives</a></strong> including <strong>Multi-Axis Robotic Handlers</strong>.  So I thought, &#8220;How hard can this be?&#8221;</p>
<p>The first step was to review the problem and identify the information.  Those familiar with <a title="Edward De Bono" href="http://en.wikipedia.org/wiki/Edward_de_bono" target="_blank"><strong>Edward De Bono</strong></a>&#8216;s <a title="Six Thinking Hats" href="http://en.wikipedia.org/wiki/Six_Thinking_Hats" target="_blank"><strong>Six Thinking Hats</strong></a> will recognise this as the <strong>White Hat</strong> stage.</p>
<p>I had:</p>
<ul>
<li>circular plastic sealed tag with an alignment  feature &#8211; a hole through it to accept a tapered pin</li>
<li>a metal pin with a large head inserted into the centre of the plastic disk</li>
<li>no other visible connection points</li>
</ul>
<p>So assuming the tag was made at a minimum price, needed to be aligned correctly to be released and could be disconnected without an external power source; I concluded that the release mechanism was probably magnetic.  So I got a magnet and did some experiments and I could hear something click inside the security tag as I moved the external magnet around.  Now I am very confident that it is a <strong>Magnetic Latching Mechanism</strong>.  But no orientation of a single magnet released the pin.</p>
<p>I got 2 magnets and worked around the unit until the pin released and the problem was solved.</p>
<p>Having released the tag I gave the garment to my daughter to wrap in Christmas paper and put the tag with pin inserted back into it by the front door.  Since we were shopping the next day I thought I would return the tag.  At the very least it would get recycled.</p>
<h1>What&#8217;s so good about being an Engineer?</h1>
<p>At the shops, I went to the help desk and offered them the tag.  They were very confused.  I explained that it had been accidentally left on one of the items we purchased so I took it off and was returning it to them.  The stunned reply was, &#8220;You took it off yourself&#8221;?  &#8220;Yes&#8221; I said.  &#8220;I&#8217;ll have to call security&#8221; was the next reply.  So I said, &#8220;It&#8217;s all right, <strong>I&#8217;m an Engineer</strong>&#8220;.  &#8220;Oh, that&#8217;s fine then&#8221; was the reply and I wandered off to collect some final groceries for Christmas dinner.</p>
<p>So apparently there was a connection in the shop assistants mind that made being an <strong>Engineer</strong> something special.  They may not have know what that connection was.  And that got me wondering about <strong>Engineers</strong> and what is so special about us.  Here is a bit of a list of my initial thoughts if I ignore specific <strong>Engineering Disciplines</strong>:</p>
<ul>
<li>we create the future by designing and constructing the machines and systems that it requires</li>
<li>we routinely solve complex problems that others do not know even exist</li>
<li>we do all of this because we want a better world and are prepared to do our part to achieve it</li>
<li>we have learned that covering up a symptom is not the same as solving the underlying problem</li>
</ul>
<p>You might have some thoughts of your own so please leave a comment.</p>
<p>And of course, I hope you had a Merry Christmas in 2009 and that 2010 is a very good year for you all.  Happy New Year!</p>
<p><span style="COLOR: #000000"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em></span></p>
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		<title>Electronics Design for Green Manufacture?</title>
		<link>http://www.successful.com.au/blog/2009/12/07/electronics-design-for-green-manufacture/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/12/07/electronics-design-for-green-manufacture/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 01:32:19 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Green Electronics]]></category>
		<category><![CDATA[Low Power Electronics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Ambient Environment]]></category>
		<category><![CDATA[Design Issues]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[Electronics Devices]]></category>
		<category><![CDATA[Energy Harvesting]]></category>
		<category><![CDATA[Energy Sources]]></category>
		<category><![CDATA[Green Manufacture]]></category>
		<category><![CDATA[Green Supply Line]]></category>
		<category><![CDATA[power consumption]]></category>
		<category><![CDATA[Power Supply]]></category>
		<category><![CDATA[Product Developers]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Self Powered]]></category>
		<category><![CDATA[Self Powered Wireless]]></category>
		<category><![CDATA[USB Powered]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=631</guid>
		<description><![CDATA[Electronics Design for Green Manufacture This is not as straight forward a topic as it might at first seem to be.  And this is because there isn&#8217;t yet a unified agreement on exactly what Green Manufacture means.  And like most Design Issues, you cannot do Electronics Design without clear requirements.  So what are the requirements? [...]]]></description>
			<content:encoded><![CDATA[<h1>Electronics Design for Green Manufacture</h1>
<p>This is not as straight forward a topic as it might at first seem to be.  And this is because there isn&#8217;t yet a unified agreement on exactly what <strong>Green Manufacture</strong> means.  And like most <strong>Design Issues</strong>, you cannot do <strong>Electronics Design</strong> without clear requirements.  So what are the requirements?</p>
<p>Here are some <strong>Green Manufacture</strong> requirements or targets:</p>
<ul>
<li>reduce product <strong>Power Consumption</strong></li>
<li>reduce manufacturing <strong>Power Consumption</strong></li>
<li>add <strong>Renewable Energy</strong> options to the product</li>
<li>add <strong>Renewable Energy</strong> options to the manufacture process</li>
<li>reduce pollution or waste in the manufacture process</li>
<li>reduce energy involved in upstream or downstream processes</li>
<li>reduce pollution or waste in the upstream or downstream processes</li>
<li>increase product life</li>
<li>increase product utility</li>
<li>increase manufacturing plant utilisation</li>
</ul>
<p>I guess you can see the dilemma.  It can be hard to know which target to aim for.  Am I doing the <strong>Electronics Design</strong> with the product, process, life cycle or ecosystem issues as the primary concern?  And how do I balance these concerns?</p>
<p>Here is one excellent article that also discusses this topic <a title="Gren Supply Line" href="http://www.greensupplyline.com/showArticle.jhtml;jsessionid=5CK1P4VQJP2HTQE1GHRSKHWATMY32JVN?articleID=209900266&amp;queryText=Test" target="_blank"><strong>Green Supply Line</strong></a>.</p>
<h1>Electronics Design can be Green</h1>
<p>One major thing we can do is reduce the product <strong>Power Consumption</strong>.  We are coming out of a phase where a mains plug pack power supply was considered an ideal way to avoid compliance costs when designing new products.  This has led to a proliferation of low efficiency always on powered devices.  A recent look under my desk reveals the problem we have as <strong>Product Developers</strong> where every device I use is either <strong>USB Powered</strong> or mains plug pack powered.</p>
<p>So a first step is to review this whole approach to supplying power to devices.  We have made steady gains in the area of <strong>Power Consumption</strong> reduction for the devices themselves.  Now it is time to do a similar thing on the <strong>Power Supply</strong> side.</p>
<h1>Energy Harvesting</h1>
<p>This is a new area that hasn&#8217;t yet reached mainstream development.  The idea is that you can utilise the ambient environment to get power for free.  Or at least you aren&#8217;t directly requiring extra <strong>Power Generation</strong>.  Hence the name, <strong><em><a title="Energy Harvesting" href="http://en.wikipedia.org/wiki/Energy_harvesting" target="_blank">Energy Harvesting</a></em></strong>.</p>
<p>How you do it and the <strong>Electronics Design</strong> and <strong>Electronics Technology</strong> required to make it work are still being defined but there has been some interesting new progress.  Some key players are:</p>
<p><strong><a title="Linear Technology" href="http://www.linear.com/" target="_blank">Linear Technology</a></strong> &#8211; new <a title="Linear Technology Energy Harvesting Integrated Circtui" href="http://www.linear.com/company/press/pressNewsDisplay.jsp?releaseId=5622" target="_blank"><strong>Energy Harvesting Integrated Circuit</strong></a></p>
<p><a title="Enocean Energy Harvesting" href="http://www.enocean.com/en/" target="_blank"><strong>Enocean</strong></a> &#8211; are front runners in bringing <strong>Self Powered Wireless</strong> devices to the market</p>
<h1>What is Energy Harvesting?</h1>
<p>This is where we use <strong>Electronics Design</strong> and <strong>Electronics Devices</strong> to generate power from the <strong>Ambient Environment</strong>.  The result is a product that doesn&#8217;t need to be plugged in and recharges itself automatically. Some of the <strong>Energy Sources</strong> that are used are:</p>
<ul>
<li>Light</li>
<li>Thermal differentials</li>
<li>Vibration</li>
<li>Chemistry</li>
<li>Pressure differentials</li>
<li>Air Flow</li>
</ul>
<p>One example of a product that does this is the <a title="Enocean Technology" href="http://www.enocean-alliance.org/en/enocean_technology/" target="_blank"><strong>Enocean Light Switch</strong></a> where you can just put it where you want it.  And if you change your mind, just move it. Now wiring required.</p>
<p>Right now the technology is still more expensive and so take up is slow.  But as it develops and the price comes down that will change.</p>
<p>We are in for some interesting times.</p>
<p><span style="COLOR: #000000"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em></span></p>
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		<title>Green Electronics Strategies &#8211; Reduce Power While Awake</title>
		<link>http://www.successful.com.au/blog/2009/11/30/green-electronics-strategies-reduce-power-while-awake/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/11/30/green-electronics-strategies-reduce-power-while-awake/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 03:14:00 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Green Electronics]]></category>
		<category><![CDATA[Low Power Electronics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Clock Rate]]></category>
		<category><![CDATA[Clocked Devices]]></category>
		<category><![CDATA[Design Simulation]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[Electronics Power Consumption]]></category>
		<category><![CDATA[power consumption]]></category>
		<category><![CDATA[Quiescent Current]]></category>
		<category><![CDATA[RC Time Constants]]></category>
		<category><![CDATA[Reduce Electronics Power Consumption]]></category>
		<category><![CDATA[Reducing Electronics Power Consumption]]></category>
		<category><![CDATA[Settling Time]]></category>
		<category><![CDATA[Shutdown Time]]></category>
		<category><![CDATA[Sleep Current]]></category>
		<category><![CDATA[Sleep Modes]]></category>
		<category><![CDATA[Sleep Modes For Microcontrollers]]></category>
		<category><![CDATA[Sleep Period]]></category>
		<category><![CDATA[Smart Electronics Chips]]></category>
		<category><![CDATA[Software Architecture]]></category>
		<category><![CDATA[Software Intensive Systems]]></category>
		<category><![CDATA[Software Model]]></category>
		<category><![CDATA[SPICE]]></category>
		<category><![CDATA[Startup Time]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=658</guid>
		<description><![CDATA[Electronics Design To Save Energy We have looked at how Low Power Electronics is a green strategy because it reduces the amount of power that has to be generated.  And then we looked at a range of options for Reducing Electronics Power Consumption. Now we are into specifics.  The last post looked at Sleep Modes For [...]]]></description>
			<content:encoded><![CDATA[<h1>Electronics Design To Save Energy</h1>
<p>We have looked at how <a title="Low Power Electronics" href="http://www.successful.com.au/blog/2009/11/14/low-power-electronics/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong>Low Power Electronics</strong></a> is a green strategy because it reduces the amount of power that has to be generated.  And then we looked at a range of options for <a title="Reducing Electronics Power Consumption" href="http://www.successful.com.au/blog/2009/11/14/low-power-electronics/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong>Reducing Electronics Power Consumption</strong></a>.</p>
<p>Now we are into specifics.  The last post looked at <a title="Sleep Modes For Microcontrollers" href="http://www.successful.com.au/blog/2009/11/23/green-electronics-strategies-sleep-saves-energy/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong>Sleep Modes For Microcontrollers</strong></a> and how extending the <strong>Sleep Period</strong> and reducing the <strong>Sleep Current</strong> could dramatically <strong>Reduce Electronics Power Consumption</strong>.</p>
<h1>Saving Electronics Power When Awake</h1>
<p>The next logical step is to ensure that <strong>Power Consumption</strong> when awake is also reduced as much as possible.  This can be a little tricky to get right as it can sometimes eliminate all the benefits you built up with you sleep strategy.  The reasons for this are:</p>
<ul>
<li>you can use <a title="Analogue Electronics" href="http://en.wikipedia.org/wiki/Analogue_Electronics" target="_blank"><strong>Analogue Electronics</strong> </a>to reduce software power requirements but it has to be turned off during <strong>Sleep Mode</strong></li>
<li>if you do turn the power off to <strong>Analogue Electronics</strong> then there is a <strong>Settling Time</strong> after it is powered up</li>
<li>using <strong>Smart Electronics Chips</strong> can increase overall <strong>Quiescent Current</strong></li>
<li>unless the <strong>Startup Time</strong> and <strong>Shutdown Time</strong> are quick, these can dominate the Power Consumption</li>
</ul>
<p>Now there are some <strong>Software Architecture</strong> issues that affect these, especially the last one, but we will look at that in another post.  For the last part of this post we will address the <a title="Electronics Design" href="http://en.wikipedia.org/wiki/Electronics_design" target="_blank"><strong>Electronics Design</strong></a> issues that have been raised here.</p>
<h1>Electronics Design &#8211; To Save Power</h1>
<p><a title="Electronics Design" href="http://en.wikipedia.org/wiki/Electronics_design" target="_blank"><strong>Electronics Design</strong></a> can address these <strong>Power Consumption</strong> issues.  Here is an example of a Power Consumption curve where an <strong>RC Time Constant</strong> must be taken into account to minimise average Power Consumption.</p>
<div id="attachment_660" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-660" title="Optimum Power Consumption Point" src="http://www.successful.com.au/blog/wp-content/uploads/2009/11/OptimumPowerConsumptionPoint-300x204.jpg" alt="RC Time Constant affect Power Consumption" width="300" height="204" /><p class="wp-caption-text">RC Time Constant affect Power Consumption</p></div>
<p>Here is a list of general strategies to select from to reduce <strong>Power Consumption</strong>:</p>
<ul>
<li>using the lowest feasible <strong>Clock Rate</strong> so <strong>Clocked Devices</strong> use less power</li>
<li>using shorter <strong>Settling Times</strong> particularly by controlling <strong>RC Time Constants</strong></li>
<li>select semiconductors for lowest overall <strong>Quiescent Current</strong> taking awake and sleep operation into account</li>
<li>ensure streamlined Startup and Shutdown operation</li>
</ul>
<p>The overall <strong>Quiescent Current</strong> issues often gives the most difficulty.  This can be addressed through <strong>Design Simulation</strong> either by <strong>SPICE</strong>, <strong>Software Modelling</strong> or a spreadsheet.  For simpler systems the spreadsheet is often the easiest solution to implement.  For very <strong>Software Intensive Systems</strong> the <strong>Software Modelling</strong> approach is the most reliable method.  This will allow you to construct scenarios and be able to predict the <strong>Power Consumption</strong> implications for each of them.</p>
<p>For our <strong>Electronics Design</strong> and <strong>System Test</strong> methodology we often create a full system <strong>Software Model</strong> and so it is easy to use this same <strong>Software Model</strong> to accumulate the power consumption as it runs.  This can also be automated and so simulate months of operation very quickly.</p>
<p>Next we will look at the role of <strong>Embedded Software</strong> in ensuring <strong>Power Consumption</strong> remains as low as possible.</p>
<p><span style="COLOR: #000000"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd. </em></span></p>
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		<title>Green Electronics Strategies &#8211; Reducing Power Consumption</title>
		<link>http://www.successful.com.au/blog/2009/11/18/green-electronics-strategies-reducing-power-consumption/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/11/18/green-electronics-strategies-reducing-power-consumption/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 03:36:31 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Low Power Electronics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Battery Operated Devices]]></category>
		<category><![CDATA[Carbon Footprint]]></category>
		<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Digital Filters]]></category>
		<category><![CDATA[Electronics and Embedded Software]]></category>
		<category><![CDATA[Electronics Circuitry]]></category>
		<category><![CDATA[Electronics Power Consumption]]></category>
		<category><![CDATA[Energy Harvesting]]></category>
		<category><![CDATA[Event Driven Operating Modes]]></category>
		<category><![CDATA[Global Carbon Reduction]]></category>
		<category><![CDATA[Green Electronics Strategies]]></category>
		<category><![CDATA[High Power Consumption Devices]]></category>
		<category><![CDATA[Low Power]]></category>
		<category><![CDATA[Low Power Consumption Devices]]></category>
		<category><![CDATA[Polled Operating Modes]]></category>
		<category><![CDATA[power consumption]]></category>
		<category><![CDATA[Power Requirements]]></category>
		<category><![CDATA[Sleep Modes]]></category>
		<category><![CDATA[Software Execution Flow]]></category>
		<category><![CDATA[Supply Voltage]]></category>
		<category><![CDATA[Time To Sleep]]></category>
		<category><![CDATA[Time To Wake]]></category>
		<category><![CDATA[Wake Periods]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=517</guid>
		<description><![CDATA[What is so good about Low Power Electronics? If you read my last post, you would have noticed that this has the potential to reduce overall Power Requirements.  Up until now,  only Battery Operated Devices have really cared about Power Consumption.  If you could plug it into a wall outlet then all was OK unless you [...]]]></description>
			<content:encoded><![CDATA[<h1>What is so good about Low Power Electronics?</h1>
<p>If you read my last post, you would have noticed that this has the potential to reduce overall <strong>Power Requirements</strong>.  Up until now,  only <strong>Battery Operated Devices</strong> have really cared about <strong>Power Consumption</strong>.  If you could plug it into a wall outlet then all was OK unless you were consuming more power than a standard circuit allowed.</p>
<p>Today, things are different.  <strong>Climate Change</strong> is a global concern and reducing the <strong>Carbon Footprint</strong> for a product is important, regardless of what sort of power it consumes.</p>
<p>If we can reduce the <strong>Power Consumption</strong> of an appliance by 50%, then provided it&#8217;s <strong>Electronics Manufacture</strong> does not add that back again, we have a net <strong>Carbon Footprint</strong> gain.  In fact, if we can do this across all products then we will meet our <strong>Global Carbon Reduction</strong> target of 50% by 2050 with this strategy alone.</p>
<h1>How to reduce Electronics Power Consumption</h1>
<p>This is not a new topic, and much of what I present here represents the combined experience of the <strong>Electronics and Embedded Software</strong> industry.  Here is the short list:</p>
<ul>
<li>reduce the <strong>Supply Voltage</strong> for Microcontrollers, Microprocessors and CMOS Circuits in general</li>
<li>use <strong>Sleep Modes</strong> and keep the <strong>Wake Periods</strong> as short as possible</li>
<li>replace <strong>High Power Consumption Devices</strong> with <strong>Low Power Consumption Devices</strong></li>
<li>replace high utilisation <strong>Digital Filters</strong> with <strong>Analogue Electronics</strong> equivalents</li>
<li>replace <strong>Polled Operating Modes</strong> with <strong>Event Driven Operating Modes</strong></li>
<li>use <strong>Low Power</strong> Smart Peripherals that Wake the rest of the System only when required</li>
<li>reduce the <strong>Time To Wake</strong> and the <strong>Time To Sleep</strong></li>
<li>optimise the <strong>Software Execution Flow</strong></li>
<li>use <strong>Energy Harvesting</strong></li>
<li>Remove power from sections of <strong>Electronics Circuitry</strong> when not in use</li>
</ul>
<p>There is overlap and interdependency between these but that is a good starting point.</p>
<p>Next I will start look at specific examples.</p>
<p><span style="COLOR: #000000"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></span></p>
<p><span style="COLOR: #000000"> </span></p>
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		<title>Low Power Electronics</title>
		<link>http://www.successful.com.au/blog/2009/11/14/low-power-electronics/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/11/14/low-power-electronics/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 23:22:50 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Low Power Electronics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Carbon Cost]]></category>
		<category><![CDATA[Carbon Footprint]]></category>
		<category><![CDATA[Carbon Footprint Calculation]]></category>
		<category><![CDATA[Carbon Footprint Calculator]]></category>
		<category><![CDATA[Carbon Footprint Reduction]]></category>
		<category><![CDATA[Carbon Reduction Strategy]]></category>
		<category><![CDATA[Carbon Trading]]></category>
		<category><![CDATA[Electronic Appliances]]></category>
		<category><![CDATA[Electronic Devices]]></category>
		<category><![CDATA[Electronic Power Requirments]]></category>
		<category><![CDATA[Green Power Source]]></category>
		<category><![CDATA[Green Strategy]]></category>
		<category><![CDATA[IEEE]]></category>
		<category><![CDATA[Low Power Electronics Appliances]]></category>
		<category><![CDATA[Power Generators]]></category>
		<category><![CDATA[Power Reduction]]></category>
		<category><![CDATA[Power Reduction Strategy]]></category>
		<category><![CDATA[Reducing Power Consumption]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=362</guid>
		<description><![CDATA[Low Power Electronics is a Green Strategy There are 2 ways to reduce your Carbon Footprint.  The first is to get the same power from a Green Power Source that reduces the Carbon Footprint at the power generation phase.  This is where Wind Power, PV PhotoVoltaics, Wave Power, Geothermal Power and other such technologies come [...]]]></description>
			<content:encoded><![CDATA[<h1>Low Power Electronics is a Green Strategy</h1>
<p>There are 2 ways to reduce your <strong>Carbon Footprint</strong>.  The first is to get the same power from a <strong>Green Power Source</strong> that reduces the <strong>Carbon Footprint</strong> at the power generation phase.  This is where <strong>Wind Power</strong>, <strong>PV PhotoVoltaics</strong>, <strong>Wave Power</strong>, <strong>Geothermal Power</strong> and other such technologies come in.</p>
<div id="attachment_615" class="wp-caption aligncenter" style="width: 410px"><img class="size-full wp-image-615" title="Wind Power Generator" src="http://www.successful.com.au/blog/wp-content/uploads/2009/11/WindFarm1.jpg" alt="Wind Power Generator" width="400" height="250" /><p class="wp-caption-text">Wind Power Generator</p></div>
<p>The second way is to use less power from the same source, which is a <strong>Power Reduction Strategy</strong>.  This is a bit different to the concept outlined in <a title="Unlimited Wealth" href="http://www.paulzanepilzer.com/uw.htm" target="_blank"><strong>Unlimited Wealth</strong></a> by <a title="Paul Zane Pilzer" href="http://www.paulzanepilzer.com/index.htm" target="_blank"><strong>Paul Zane Pilzer</strong></a> where he shows that we keep finding ways to meet the expansion needs of the future. That is also happening.  The &#8216;use less power&#8217; approach is about getting more from the existing. The great thing about this is that you can effect a reduction in you <strong>Carbon Footprint</strong> independent of the <strong>Power Generators</strong> and so this strategy can run ahead of large scale system changes.</p>
<p>First you have to have a baseline to measure from.  This will become critical for businesses that must show <strong>Carbon Footprint</strong> reductions once legislation in this area is brought in around the world.  The issue isn&#8217;t if, but when this happens, and what the specific details are.  <strong>Carbon Trading</strong> is an interim measure that allows money to be made off the problem while not actually ensuring there is real progress.  Eventually significant net reductions must happen.</p>
<h1>Carbon Footprint Calculation</h1>
<p>There is a <strong><a title="Carbon Footprint Calculator" href="http://spectrum.ieee.org/static/carbon-calculator-2009" target="_blank">Carbon Footprint Calculator</a></strong> available at <strong><a title="IEEE" href="http://www.ieee.org" target="_blank">IEEE</a></strong>.  You can see what your <strong>Carbon Footprint</strong> looks like by clicking on the <strong><a title="IEEE" href="http://www.ieee.org" target="_blank">IEEE</a></strong> picture below</p>
<div id="attachment_611" class="wp-caption aligncenter" style="width: 135px"><a href="http://spectrum.ieee.org/static/carbon-calculator-2009"><img class="size-full wp-image-611  " title="IEEE Carbon Footprint Calculator" src="http://www.successful.com.au/blog/wp-content/uploads/2009/11/IEEE.jpg" alt="IEEE" width="125" height="74" /></a><p class="wp-caption-text">IEEE Carbon Footprint Calculator</p></div>
<p>How did you go?  Some of the questions are not that easy are they?  We often don&#8217;t know the source of some of our power or the real <strong>Carbon Cost</strong> of our lifestyle.</p>
<h1>Carbon Footprint Reduction</h1>
<p>So reducing the <strong>Electronic Power Requirements</strong> for <strong>Electronic Devices</strong> is a primary <strong>Green Strategy</strong> for reducing your <strong>Carbon Footprint.</strong> For a complete system the calculation is of course much more complicated.  The survey above is aimed at households but the principle is the same.  A true <strong>Carbon Reduction Strategy</strong> requires you to consider not only your own operation but upstream and downstream operations as well.</p>
<p>This is of course only one strategy and we will look at others in the near future.  But for my next post I&#8217;ll concentrate on design techniques for <strong>Reducing Power Consumption</strong> in <strong>Electronic Appliances</strong> so that they become <strong>Low Power Electronics Appliances</strong> and help to reduce the overall <strong>Carbon Footprint</strong>.</p>
<p><span style="COLOR: #000000"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></span></p>
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		<title>Electronics Design and Embedded Software Capability</title>
		<link>http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 02:01:17 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Electronics and Embedded Software]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[Electronics Industries]]></category>
		<category><![CDATA[Electronics Manufacturers]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Embedded Software Technologies]]></category>
		<category><![CDATA[Shift Happens]]></category>
		<category><![CDATA[Wordle]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=471</guid>
		<description><![CDATA[Electronics Manufacturers are the people we serve A common question we are asked is what sort of Electronics Manufacturers do we Develop Products for? So I thought I would compile 3 lists: The first is a list of the Electronics and Embedded Software product types we have worked on The second list is a list of [...]]]></description>
			<content:encoded><![CDATA[<h1>Electronics Manufacturers are the people we serve</h1>
<p>A common question we are asked is what sort of <strong><span style="color: #005e20;">Electronics Manufacturers</span></strong> do we <strong>Develop Products</strong> for?</p>
<p>So I thought I would compile 3 lists:</p>
<ul>
<li>The first is a list of the <strong>Electronics and Embedded Software</strong> product types we have worked on</li>
<li>The second list is a list of the industries we have <strong>Developed Products</strong> for</li>
<li>And the third list is the <strong>Technologies</strong> we have worked with so far</li>
</ul>
<p>I might have to regularly update this third list since knowledge and technology are constantly expanding.  Before I do the lists I&#8217;d like to present a video that specifically addresses this last point.  This is very much worth thinking about.  Enjoy.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ljbI-363A2Q&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/ljbI-363A2Q&amp;hl=en&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<h2>Electronics and Embedded Software Products</h2>
<p>Did you notice the section from 1:45 to 2:15?  We are being prepared for jobs that don&#8217;t yet exist, technologies that haven&#8217;t been invented, and problems we don&#8217;t even know we will have!</p>
<p>Here is the list of some of the <strong><em><span style="color: #005e20;">Electronics and Embedded Software Products</span></em></strong> that do already exist and which we have helped to create:</p>
<p><span id="more-471"></span></p>
<p> </p>
<ul>
<li>Automotive Siren</li>
<li>Automotive Immobiliser</li>
<li>Automotive Body Computer</li>
<li>Automotive Thermostat Monitor</li>
<li>Industrial Shock and Vibration Sensor</li>
<li>2D shock sensor with event logging and shock profile capture</li>
<li>3D shock sensor with event logging and shock profile capture</li>
<li>2D tilt sensor</li>
<li>3D tilt sensor</li>
<li>Remote Thermostat Monitor</li>
<li>Electronic level sensor &#8211; gravitic spirit level</li>
<li>Underground Cable Sheath Fault Locator</li>
<li>Pipe and Cable Locator</li>
<li>Cable Pair Identifier</li>
<li>Cable Cutover Set</li>
<li>Cable Fault Locator Bridge</li>
<li>Circuit Tracer</li>
<li>Portable Appliance Tester &#8211; PAT</li>
<li>Time Domain Reflectometer</li>
<li>Voltage Surge Arrestors</li>
<li>Automated Switch Tester &#8211; high volume production</li>
<li>Water Pump Controller</li>
<li>Programmable Air Blower</li>
<li>Pool and Spa Pump Controller</li>
<li>Touchpad Pump and Blower Controller</li>
<li>Pump Controller Protocol Converter</li>
<li>LCD Based Spa Controller</li>
<li>Temperature Probe</li>
<li>Thermal Cutout for Spa</li>
<li>Humidity Sealed Touchpad</li>
<li>Electrically Isolated Air Plunger Actuator</li>
<li>Digital Pump State Controller</li>
<li>Thermistor Based Temperature Sensor</li>
<li>Underwater LED Pool Light</li>
<li>Pump Loss Of Prime Detector</li>
<li>Earth Leakage Measurement device for Safety Certification</li>
<li>Loading Coil Crosstalk Measurement Tester with 120dB range</li>
<li>ADSL Service Detector</li>
<li>Communications Set for Telephony Service Technicians</li>
<li>Wireless Data Logger</li>
<li>Corrosion Protection Data Logger</li>
<li>High Voltage Disconnect Switch Controller</li>
<li>Electrically Held Switch</li>
<li>Temperature Controller for Reptiles</li>
<li>Smoke Alarm Repeater and Exit Indicator</li>
<li>Electromagnet Therapy Apparatus</li>
<li>Fork Lift Speed Limiter</li>
<li>Personnel Proximity Alerter using active RFID</li>
<li>Fork Lift Proximity Alerter using active RFID</li>
<li>Power Factor Correction controller</li>
<li>Ultra Low Power Battery Operated Telemetry</li>
<li>Septic Tank Sludge Level Meter</li>
<li>PIR Based Vandal Displacer</li>
<li>Bin Cycle Reminder</li>
<li>Parallel Banked High Current Capacity Battery Charger</li>
<li>UPS Battery Bank Controller</li>
<li>Trickle Charge Battery Manager</li>
<li>Epidural Procedure Simulator</li>
<li>Air Ram based Saline Syringe Simulator</li>
<li>USB Air Solenoid Valve Controller</li>
<li>Bluetooth Based RS232 Extender</li>
<li>Conveyor Belt Controller</li>
<li>Programmable Conveyor Step Controller</li>
<li>Gate Entry Keypad</li>
<li>Gate Entry Touchscreen</li>
<li>Horse Tracker with GPS</li>
<li>Kick Boxing Impact Measurement Device</li>
<li>Infra Red based communications system &#8211; IR</li>
<li>IR Vehicle Identification System</li>
<li>RFID Vehicle Identification System</li>
<li>Industrial Proximity Card Reader MiFare</li>
<li>Industrial Proximity Card Reader HID iClass</li>
<li>Industrial Proximity Card Reader HID Proxcard II</li>
<li>Industrial Proximity Card Reader Indala</li>
<li>Industrial iButton Reader</li>
<li>Protocol Converters For Security Systems</li>
<li>USB iButton Reader</li>
<li>RS232 iButton Reader</li>
<li>Wireless iButton Reader</li>
<li>Rugged Vehicle Management System</li>
<li>Automatic Rain Tank Valve Controller</li>
<li>Tyre Pressure Measurement and Reporting System for Trucks</li>
<li>Vehicle Area Network using Wireless Communications</li>
<li>iButton based Vehicle Access Controller with Event Logging</li>
<li>Custom Audio Mixer for English Language Training Assessment</li>
<li>Automated In System Programmer for Production</li>
<li>Countdown Screensaver for the Olympics</li>
<li>Studio Quality Microphone Preamplifier with Phantom Power</li>
<li>Studio Quality Instrument Interface</li>
<li>Passive DI</li>
<li>Brushless DC Motor Controller &#8211; BLDC</li>
<li>RS232 Based CRO for Windows</li>
<li>USB Based CRO for Windows</li>
<li>Differential Voltage Buffer for Data Logging</li>
<li>FLEXIO Platform Remote IO with Data Logging</li>
<li>Windows Based Fractal Generator Software</li>
<li>Windows Based GPS Tracking Software</li>
<li>Graphical Data Visualisation for Windows</li>
<li>Data Logger File Format Converter</li>
<li>RGB LED Lighting Controller</li>
<li>RS232 Protocol Analyser</li>
<li>RS232 Data Capture Wizard</li>
<li>Transit Sentinel Shock and Tilt Monitor for goods in transit</li>
<li>Industrial Timer Module</li>
<li>Concentrated Solar Power Dish Controller</li>
<li>Programmable Lathe</li>
<li>Safeturn Bicycle Turn Indicator</li>
<li>Container Terminal Vehicle Management and Container Tracking System</li>
<li>Exit Gate Access Controller</li>
<li>Truck Parking Wireless Keypad</li>
<li>Hand Held Vehicle Access Updater</li>
<li>Dashboard Mounted Intelligent Alert Module</li>
<li>Dashboard Mounted LCD Module with Keypad</li>
<li>RS232 Port Multiplexer</li>
<li>Active RFID 2D positioning System</li>
<li>Digital Compass</li>
<li>Load Dump Protected Power Supply</li>
<li>Load Dump Protection Module for Vehicle Mounted Telemetry</li>
<li>Remote Fuel Level Monitoring</li>
<li>PLC Protocol Converter</li>
<li>Infra Red 2D positioning System &#8211; IR</li>
<li>Lightning Protection Interface</li>
</ul>
<p> </p>
<p>Here is what it looks like visually.  I used <a title="Wordle" href="http://www.wordle.net" target="_blank"><strong>Wordle</strong></a> to create this.</p>
<div id="attachment_485" class="wp-caption aligncenter" style="width: 528px"><img class="size-full wp-image-485  " title="Electronics and Embedded Software Products" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Products.jpg" alt="Electronics and Embedded Software Products" width="518" height="246" /><p class="wp-caption-text">Electronics and Embedded Software Products</p></div>
<h2>Electronics Industries</h2>
<p>Now for the list of industries we have supported with <strong><em><span style="color: #005e20;">Electronics Design and Embedded Software Development</span></em></strong>:</p>
<ul>
<li>Container Terminals</li>
<li>Container Terminal Management Systems</li>
<li>Fleet Vehicle Management</li>
<li>Container Tracking</li>
<li>Vehicle Access and Management</li>
<li>Vehicle Tracking</li>
<li>Industrial Telemetry</li>
<li>Renewable Energy Generation</li>
<li>Telecommunications Carriers</li>
<li>Warehouses</li>
<li>Road Freight</li>
<li>Rail Freight</li>
<li>Sea Freight</li>
<li>Domestic Pools</li>
<li>Domestic Spas and Spa Baths</li>
<li>Commercial Pools</li>
<li>Irrigation</li>
<li>Farming</li>
<li>Telephony Carriers</li>
<li>Telephony Service Technicians</li>
<li>Plumbers</li>
<li>Trench Diggers</li>
<li>Excavators</li>
<li>Automotive Assemblers</li>
<li>Automotive After Market</li>
<li>Security</li>
<li>Councils</li>
<li>Churches</li>
<li>Not For Profit Agencies</li>
<li>Charities</li>
<li>Electronics Manufacturers</li>
<li>OEM</li>
<li>Capital Asset Management</li>
<li>Pipeline Integrity Monitoring</li>
<li>Storage Tank Integrity Monitoring</li>
<li>Solar Power Conversion</li>
<li>Wired Telemetry</li>
<li>Wireless Telemetry</li>
<li>Tamper Detection</li>
<li>Remote Asset Monitoring</li>
<li>Bicycle Safety</li>
<li>Fork Lift Safety</li>
<li>OH&amp;S</li>
<li>High Voltage Power Distribution</li>
<li>Electrical Safety Testing and Certification</li>
<li>Goods in Transit Monitoring</li>
<li>RFID</li>
<li>Automotive Load Dump Protection</li>
<li>Data Logging</li>
<li>Data Visualisation</li>
<li>Legacy System Support</li>
<li>IR Communications</li>
<li>Fuel Monitoring</li>
<li>LED Lighting and Illumination</li>
<li>Full Colour Control Lighting</li>
<li>Cable Video</li>
<li>ESD Protection</li>
<li>Lightning Protection</li>
<li>Exporters</li>
<li>Web Services Developers</li>
<li>Power Supplies</li>
<li>English Language Training</li>
<li>Medical Training</li>
<li>Sewage</li>
<li>Septic Tanks</li>
<li>Electricians</li>
<li>Technicians</li>
<li>Software Developers</li>
<li>Embedded Software Developers</li>
<li>Medical Practitioners</li>
<li>Councils</li>
<li>Ratepayers</li>
<li>Tenants</li>
<li>Automotive Component Manufacturers</li>
<li>Precision Machining</li>
<li>Repetition Machining</li>
<li>Repetition Engineering</li>
<li>Authors</li>
<li>Musicians</li>
<li>Studio Technicians</li>
<li>Recording Studios</li>
<li>Live Audio Mixing</li>
<li>Music Equipment Manufacturers</li>
<li>Test Equipment Manufacturers</li>
<li>Power Distribution Equipment Manufacturers</li>
</ul>
<p>And a wordle of this:</p>
<div id="attachment_494" class="wp-caption aligncenter" style="width: 474px"><img class="size-full wp-image-494  " title="Electronics and Embedded Software Industries" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Industries.jpg" alt="Electronics and Embedded Software Industries" width="464" height="342" /><p class="wp-caption-text">Electronics and Embedded Software Industries</p></div>
<h2>Electronics and Embedded Software Technologies</h2>
<p>And the third list is the <strong><em><span style="color: #005e20;">Electronics and Embedded Software technologies</span></em></strong> we have worked with so far (but <strong>Shift Happens</strong> so it will continue to expand):</p>
<ul>
<li>Printed Circuit Board Design</li>
<li>Printed Circuit Board Layout</li>
<li>Surface Mount</li>
<li>Through Hole</li>
<li>Track, Pad, Via, Buried Via, Plane, Power Plane, Layer</li>
<li>Connector, joint, plug, socket, inline</li>
<li>Wire, Cable, Harness, Bundle, Screen, Shield</li>
<li>Strip, Crimp, Insulation Displacement, Crush</li>
<li>Cable Tie, Grommet, Edge Strip, Trim</li>
<li>IP40, IP54, IP64, IP65, IP66, IP67, IP68 enclosures</li>
<li>Battery Powered</li>
<li>Mains Powered</li>
<li>Solar Powered</li>
<li>Energy Harvesting</li>
<li>RS232, RS422, RS485</li>
<li>USB</li>
<li>TCP/IP</li>
<li>Ethernet</li>
<li>GSM, GPRS, CDMA, HDSPA</li>
<li>Battery Backed Real Time Clock &#8211; RTC</li>
<li>Battery Backup</li>
<li>FLASH memory</li>
<li>Electronic Circuit Simulation</li>
<li>Electronic Circuit Design</li>
<li>Electronic Circuit Prototype</li>
<li>EMC Testing</li>
<li>C-Tick, A-Tick, CE, FCC, TUV, CSA, UL, CISPR, AS</li>
<li>Safety Testing</li>
<li>Microcontrollers</li>
<li>8 Bit, 16 Bit, 32 Bit</li>
<li>Windows</li>
<li>DOS</li>
<li>Linux</li>
<li>Analogue Electronics</li>
<li>Power Electronics</li>
<li>Stepper Motor Controller</li>
<li>Brushless DC motor Controller &#8211; BLDC</li>
<li>DC Motor Controller</li>
<li>Speed Control</li>
<li>Position Control</li>
<li>GPS</li>
<li>ASK, OOK, FSK, PSK, QPSK</li>
<li>iButton</li>
<li>Thermistor</li>
<li>Resistor</li>
<li>Capacitor</li>
<li>Bipolar Transistor</li>
<li>MOSFET</li>
<li>CMOS</li>
<li>LED</li>
<li>Inductor</li>
<li>Coil</li>
<li>Choke</li>
<li>Transformer</li>
<li>Winding</li>
<li>Component, Part</li>
<li>Parts List, BOM, Bill Of Materials, Kit</li>
<li>Charge Pump</li>
<li>Switch Mode Power Supply &#8211; SMPS</li>
<li>Passive Filter</li>
<li>Active Filter</li>
<li>Low Pass Filer, Band Pass Filter, High Pass Filter, Notch Filter</li>
<li>SCR, Triac, Diac</li>
<li>Diode</li>
<li>Schottky Diode</li>
<li>IGBT</li>
<li>Overvoltage Protection</li>
<li>Load Dump Rated</li>
<li>Supercap, Super Capacitor</li>
<li>Tuned Circuit</li>
<li>Switch, Microswitch, Rotary Switch, Momentary Contact Switch, Latching</li>
<li>Relay, Latching Relay, Bistable Relay, Mechanical Relay</li>
<li>Solid State Switch</li>
<li>Pot, Potentiometer, Trimpot, Linear Potentiometer, Slider, Fader</li>
<li>solder, lead free, ROHS, solderless, solder free, soldering iron, solder bath, desolder</li>
<li>encapsulate, pot, conformal coating, seal, water tight, water proof, weather proof</li>
<li>sensor, MEMS, strain gauge, accelerometer, gyroscope, gyro</li>
<li>piezo, piezo film, piezo resistive</li>
<li>beeper, buzzer, speaker, microphone</li>
<li>PIR, IR, LVD, LDS</li>
<li>Battery Charger, Battery Management</li>
<li>Antenna</li>
<li>Trasnsmitter, Receiver, Transceiver, Line Driver</li>
<li>CAN, LIN, J1939, Packet, Checksum, CRC, Forward Error Correction, ECC, Error Correction Coding</li>
<li>UDP, TCP, HTTP, IP, FTP, SMTP, SNMP, SNAP, RSS, Streaming, Stream</li>
<li>Secure, Encryption, AES, DES, Triple DES</li>
<li>Low Power Radio</li>
<li>Ultra Low Power, Pico Power, Microwatt, Milliwatt, Watt</li>
<li>IC, Integrated Circuit, Silicon Chip, Chip, Module, Assembly</li>
<li>Assembler, C, Source Code, File, C++, Delphi, programming language</li>
<li>AC, DC, Hertz, Hz, Frequency, UHF, VHF, AM, FM</li>
<li>2.4G, 315MHz, 433MHz, 433.92MHz, 434MHz, 868.3MHz, 915MHz</li>
<li>Unit Test, Integration Test, System Test, Verification, Validation</li>
<li>Specification, Functional Test, Test Specification, Test Plan</li>
<li>Coding, Debug, Debugging, Allocation Matrix, Review, Peer Review</li>
<li>Code Review, Code Walkthrough, Test Suite, Test Driven Development</li>
<li>Functional Test, Stress Test, Thermal Stress, Accelerated Life test</li>
<li>Design Documentation, Architecture, Achitectural Design</li>
<li>FMEA, Design Audit, Design Review</li>
<li>Mock, Simulate, Simulation, System Simulation</li>
<li>JTAG, ISP, Debug Wire</li>
<li>Bootloader, module, system, embedded system, embedded software</li>
<li>Firmware, Hardware, Software, FPGA, EPLD, CPLD</li>
<li>Altium Designer, Protel, IAR, Borland, Code Gear, Microsoft, Embarcadero Technologies</li>
<li>SDL, Doxygen, GraphViz, ESB, Gimple PC-Lint, RSM, Greenleaf, Novamind</li>
<li>VMWare, Virtualisation, Solidworks, Ultraedit, Ultraedit Studio, Programmers Notepad, Eclispe</li>
<li>RAM, ROM, FLASH, EEPROM, Peripheral, Port, Register, Memory, Harvard, Address Space</li>
<li>Call, Routine, Subroutine, Pass, Pointer, Parameter, Return, Global, Static, Local, Table</li>
<li>Compile Time, Run Time, Design Time, Type Safe, Execution, Boot, Reset, Reboot</li>
<li>Abstract, Encapsulate, Embed, Hide, Structure, Class, Object</li>
<li>Power Up, Power On, System Startup, Run, Launch</li>
<li>Multiply, Multiplier, Analogue Multiplier, PLL, Phase Locked Loop</li>
<li>Comparator, Amplifier, Operational Amplifier, Gain, Phase, Margin</li>
<li>Buffer, Gate, OR, XOR, AND, NOR, NAND, NEXOR, NXOR</li>
<li>Dual, Triple, Quad, Hex</li>
<li>Binary, Boolean, Octal, Decimal, Hexadecimal, Base 2, Base 8, Base 10, Base 16</li>
<li>Pole, Zero, Stable, Transfer Function, Laplace Transfer, FFT, DCT</li>
<li>Time Domain, Frequency Domain, Phase Domain</li>
<li>First order, second order, third order</li>
<li>Differential equation, rate, delta, change</li>
<li>debounce, median, range check, bound, time constant</li>
<li>settling time, conversion time, ADC, dual slope, DAC, Multiplexer</li>
<li>Analogue Switch, Router, Address, Data, IO, input, output</li>
<li>Timer, Input Capture, Watchdog, Brown Out Detector</li>
<li>UART, USART, I2C, TWI, SPI, Microwire, Bit Bang</li>
<li>Operating System, Scheduler, Timed Task, Scheduled Task</li>
<li>Round Robin, Poll, Polled, Preemption, Premptive</li>
<li>Multitasking, Multitask, Interrupt, Volatile Data</li>
<li>Diagnostic, Error, Error Manager, Error Log, Fault</li>
<li>Audio, Electret, Headphone, Crosstalk, Intermodulation Distortion</li>
<li>Low Noise, Low Distortion, Preamplifier</li>
<li>Instrumentation Amplifier, Balanced Circuit, Hum Immunity</li>
<li>Interference, Rejection, Transducer</li>
<li>Noise, Signal, DSP, Process</li>
<li>Motor, Haptic, Feedback, Resist</li>
<li>Sleep, Wake, Shutdown, Halt</li>
<li>Clock, Oscillator, Crystal, RC</li>
<li>Atmel, AVR, ARM, TI, MSP430, TMS320C, Microchip, PIC,</li>
<li>6805, 6801, 8085, 80188, 80186, 80&#215;86, 6502, LPC2000</li>
<li>NEC, 78K, V850, Freescale, On Semiconductor, NXP, Analog Devices</li>
<li>SAM7, Arm Cortex, Vector</li>
</ul>
<p>OK.  That is a lot and I&#8217;m not fully done even.  Here is the Wordle.</p>
<div id="attachment_501" class="wp-caption aligncenter" style="width: 407px"><img class="size-full wp-image-501  " title="Electronics and Embedded Software Technology" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Technology1.jpg" alt="Electronics and Embedded Software Technology" width="397" height="248" /><p class="wp-caption-text">Electronics and Embedded Software Technology</p></div>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p><em> </em></p>
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		<title>EDN Innovation Awards 2009 &#8211; 2 trophies</title>
		<link>http://www.successful.com.au/blog/2009/09/18/edn-innovation-awards-2009-2-trophies/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/09/18/edn-innovation-awards-2009-2-trophies/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 07:41:24 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[Analogue Design]]></category>
		<category><![CDATA[Analogue Design Awards]]></category>
		<category><![CDATA[Australian Electronics industry]]></category>
		<category><![CDATA[Borgtech]]></category>
		<category><![CDATA[Borgtech CPL2]]></category>
		<category><![CDATA[Borgtech Pty Ltd]]></category>
		<category><![CDATA[Design Software]]></category>
		<category><![CDATA[EDN Innovation Awards]]></category>
		<category><![CDATA[EDN Innovation Awards 2009]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=435</guid>
		<description><![CDATA[Analogue Design Awards You might recall we were finalists in the EDN Innovation Awards 2009 .  Yesterday, we were in Sydney for the EDN Innovation Awards dinner held at Dockside, Cockle Bay Wharf. We came away with 2 trophies.  The awards were: Best Application of Analogue Design &#8211; Highly Commended Best Application of Design Software [...]]]></description>
			<content:encoded><![CDATA[<h1>Analogue Design Awards</h1>
<p>You might recall we were finalists in the <a title="EDN Innovation Awards" href="http://www.successful.com.au/blog/2009/08/17/2009-edn-innovation-awards-finalist/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><em><span style="color: #005e20;">EDN Innovation Awards 2009</span></em></strong></a> .  Yesterday, we were in Sydney for the <a title="EDN Innovation Awards" href="http://www.electronicsnews.com.au/Awards.aspx" target="_blank"><span style="color: #005e20;"><em><strong>EDN Innovation Awards</strong></em></span></a> dinner held at Dockside, Cockle Bay Wharf.</p>
<p>We came away with 2 trophies.  The awards were:</p>
<ul>
<li><span style="color: #005e20;"><strong><em>Best Application of Analogue Design &#8211; Highly Commended</em></strong></span></li>
<li><span style="color: #005e20;"><strong><em>Best Application of Design Software &#8211; Highly Commended</em></strong></span></li>
</ul>
<p><em><strong> </strong></em></p>
<div id="attachment_457" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-457 " title="EDN Innovation Awards 2009" src="http://www.successful.com.au/blog/wp-content/uploads/2009/09/trophies.jpg" alt="EDN Innovation Awards 2009" width="500" height="413" /><p class="wp-caption-text">Successful Endeavours - EDN Innovation Awards 2009</p></div>
<div id="attachment_454" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-454 " title="Ray Keefe receives the EDN Innovation Award for the Best Application of Analogue Design" src="http://www.successful.com.au/blog/wp-content/uploads/2009/09/RayAward1.jpg" alt="Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design" width="500" height="333" /><p class="wp-caption-text">Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design</p></div>
<p>We are very pleased to have had <strong><em><span style="color: #005e20;">Australian Electronics Industry</span></em></strong> leaders recognise our work as being of the highest standard.</p>
<p>And thanks again to <span style="color: #005e20;"><em><strong>Pablo Varjabedian</strong></em></span> of <a title="Borgtech" href="http://www.borgtech.com.au" target="_blank"><span style="color: #005e20;"><strong><em>Borgtech Pty Ltd</em></strong></span></a> for his support and encouragement and for having a vision as we do that products like the <span style="color: #005e20;"><em><strong><a title="Borgtech CPL2" href="http://www.borgtech.com.au/" target="_blank">Borgtech CPL2</a></strong></em></span> can and should be <strong><em><span style="color: #005e20;">Made in Australia</span></em></strong>.</p>
<p><em></em>There have also been several newspaper articles focusing on the role of local businesses in the <strong><em>Australian Electronics Manufacturing Industry</em></strong>.</p>
<p>Casey Weekly Berwick 31 August 2009 <a title="Successful Endeavours - Electronics Whiz Wired For Success" href="http://www.caseyweeklyberwick.com.au/news/local/news/general/electronics-whiz-wired-for-success/1609941.aspx" target="_blank">Electronics Whiz Wired For Success</a></p>
<p>Wyndham Weekly 30 September 2009 <a title="Borgtech - It's a pipe dream" href="http://www.wyndhamweekly.com.au/news/local/news/general/its-a-pipe-dream/1636287.aspx" target="_blank">It&#8217;s A Pipe Dream</a><em> </em></p>
<p>Casey Weekly Berwick 5 October 2009  <a title="Successful Endeavours - Electroncis Firm Delivers The Goods" href="http://www.caseyweeklyberwick.com.au/news/local/news/general/electronics-firm-delivers-the-goods/1640635.aspx" target="_blank">Electronics Firm Delivers The Goods</a></p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p style="text-align: center;"><!-- 		<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" 				xmlns:dc="http://purl.org/dc/elements/1.1/" 				xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/"     dc:identifier="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/"     dc:title="Niche Electronics Manufacture &#8211; ideally done in Australia"     trackback:ping="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/trackback/" /> </rdf:RDF> &#8211;></div>
<div></div>
<div  mce_tmp="1"><!  		<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" 				xmlns:dc="http://purl.org/dc/elements/1.1/" 				xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/"     dc:identifier="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/"     dc:title="Analogue Electronics &#8211; Improving Signal Integrity"     trackback:ping="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/trackback/" /> </rdf:RDF> &#8211;></p>
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		<title>Successful Electronics needs a Successful name</title>
		<link>http://www.successful.com.au/blog/2009/09/09/successful-electronics-needs-a-successful-name/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/09/09/successful-electronics-needs-a-successful-name/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 00:17:17 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[Analogue Design]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Electronic Circuit Design]]></category>
		<category><![CDATA[Electronic Circuit Simulation]]></category>
		<category><![CDATA[Electronic Prototyping]]></category>
		<category><![CDATA[Electronics Development]]></category>
		<category><![CDATA[Embedded C]]></category>
		<category><![CDATA[Embedded Software Coding]]></category>
		<category><![CDATA[Embedded Software Debug]]></category>
		<category><![CDATA[Embedded Software Design]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Printed Circuit Board Design]]></category>
		<category><![CDATA[Printed Circuit Board Layout]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Product Development Costs]]></category>
		<category><![CDATA[Product Development Projects]]></category>
		<category><![CDATA[Successful Product Development]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=420</guid>
		<description><![CDATA[Electronics Development and Success Hello again, A couple of posts ago in Electronics Manufacture Shines in Melbourne I said I would explain the origins of our company name.  Many have suggested that Successful Endeavours sounds more like a personal coaching enterprise or a business that handles products by people like: Brian Tracy Tony Robbins Marc [...]]]></description>
			<content:encoded><![CDATA[<h1>Electronics Development and Success</h1>
<p>Hello again,</p>
<p>A couple of posts ago in <a title="Electronics Manufacture shines in Melbourne" rel="bookmark" href="http://www.successful.com.au/blog/2009/09/01/electronics-manufacture-shines-in-melbourne/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><em><span style="color: #005e20;">Electronics Manufacture Shines in Melbourne</span></em></strong></a> I said I would explain the origins of our company name.  Many have suggested that <strong><em><span style="color: #005e20;"><a title="Successful Endeavours" href="http://www.successful.com.au/" target="_blank">Successful Endeavours</a></span></em></strong> sounds more like a personal coaching enterprise or a business that handles products by people like:</p>
<ul>
<li><strong><em><a title="Brian Tracy" href="http://www.briantracy.com/" target="_blank">Brian Tracy</a></em></strong></li>
<li><strong><em><a title="Tony Robbins" href="http://www.tonyrobbins.com/Home/Home.aspx" target="_blank">Tony Robbins</a></em></strong></li>
<li><strong><em><a title="Marc Dussault" href="http://www.marcdussault.com/" target="_blank">Marc Dussault</a></em></strong></li>
<li><a title="Deepak Chopra" href="http://www.chopra.com/" target="_blank"><strong><em>Deepak Chopra</em></strong></a></li>
<li><strong><em><a title="Zig Ziglar" href="http://www.ziglar.com.au/" target="_blank">Zig Ziglar</a></em></strong></li>
<li><strong><em><a title="John Maxwell" href="http://www.johnmaxwell.com/" target="_blank">John Maxwell</a></em></strong></li>
<li><em><strong><span style="color: #005e20;"><a title="Arthur Cherrie and the Winepress" href="http://www.winepress.org.au" target="_blank">Arthur Cherrie</a></span></strong></em></li>
<li><strong><em>&#8230;</em></strong></li>
</ul>
<p>And the list could go on for a long time.</p>
<p>While I do hope we motivate and encourage our clients to improve their results, we assist them by undertaking activities such as:</p>
<h1>Electronics Development Activities</h1>
<ul>
<li><span style="color: #000000;"><strong><em>Electronic Circuit Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Circuit Simulation</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Analogue Electronics</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Analogue Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Printed Circuit Board Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Printed Circuit Board Layout</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Prototyping</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Testing</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Development</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Coding</em></strong></span></li>
<li><span style="color: #005e20;"><strong><em><a title="Embedded C" href="http://www.embedded-c.com" target="_blank">Embedded C</a></em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Debug</em></strong></span></li>
</ul>
<p><span style="color: #000000;"> </span></p>
<h1><span style="color: #000000;">Development Statistics</span></h1>
<p><span style="color: #000000;">The name came from some industry statistics on the success rate for <span style="color: #000000;"><strong>Product Development</strong></span>.  You can read more details in <a title="Reducing Electronics and Embedded Software Product Development Costs" rel="bookmark" href="http://www.successful.com.au/blog/2009/07/27/reducing-electronics-and-embedded-software-product-development-costs/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><em><span style="color: #005e20;">Reducing Electronics and Embedded Software Product Development Costs</span></em></strong></a> and I will summarise here:</span></p>
<ul>
<li><span style="color: #000000;"><strong>80% of embedded development projects fail in someway or another</strong></span></li>
<li><span style="color: #000000;"><strong>Embedded software is 80% of the cost of an embedded development project</strong></span></li>
<li><span style="color: #000000;"><strong>Embedded software is responsible for 80% of the delays and shortcomings</strong></span></li>
</ul>
<p><span style="color: #000000;"> </span></p>
<h1><span style="color: #000000;">Successful Product Development</span></h1>
<p><span style="color: #000000;">So it seemed to me that many <strong>Product Development Projects</strong> are unsuccessful endeavours.  I wanted to change that.  We have a success rate significantly better than all the industry norms. Our short <strong>USP</strong> ( <strong>Unique Selling Proposition</strong> ) is:</span></p>
<p><span style="color: #000000;"><strong>We Make Stuff Work</strong></span></p>
<p><span style="color: #000000;">That&#8217;s it.  The details are complex but the philosophy is simple.  So for me, <span style="color: #000000;"><strong>Electronics and Embedded Software Development</strong></span> should be a routinely <strong>Successful Endeavour</strong>.  And so the name <strong><em><span style="color: #005e20;"><a title="Successful Endeavours" href="http://www.successful.com.au" target="_blank">Successful Endeavours</a></span></em></strong> was chosen. </span></p>
<p>I am passionate and committed to assisting <span style="color: #000000;"><strong>Australian Electronics Manufacturers</strong></span> who want to keep making their products in Australia.  <span style="color: #000000;"><strong>Made In Australia</strong></span> is what we are pursuing and we are focusing on this segment.</p>
<p><em><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em><span style="COLOR: #b85b5a">LinkedIn</span></em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></em></p>
<p style="TEXT-ALIGN: center"><em> </em></p>
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		<title>The Internet Turns 40 &#8211; Happy Birthday</title>
		<link>http://www.successful.com.au/blog/2009/09/04/the-internet-turns-40-happy-birthday/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/09/04/the-internet-turns-40-happy-birthday/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 23:35:54 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Battery Operated]]></category>
		<category><![CDATA[Electronic Design Automation]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[Flexible circuits]]></category>
		<category><![CDATA[Internet Turns 40]]></category>
		<category><![CDATA[low cost electronics]]></category>
		<category><![CDATA[low cost electronics manufacture]]></category>
		<category><![CDATA[Low Power Electronics]]></category>
		<category><![CDATA[Low Power Electronics Design]]></category>
		<category><![CDATA[Rainbows End]]></category>
		<category><![CDATA[Transparent Electronics]]></category>
		<category><![CDATA[Vernor Vinge]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=416</guid>
		<description><![CDATA[There are a lot of news feeds running this story.  Here are a few: Timeline ABC News IEEE Spectrum National Geographic Business Journal And when the Internet first began, no-one knew what we would be doing with it today. This has happened to a lot of other technologies.  Low Cost Electronics and Low Power Design [...]]]></description>
			<content:encoded><![CDATA[<p>There are a lot of news feeds running this story.  Here are a few:</p>
<p><a title="Timeline ABC News" href="http://www.abcnews.go.com/Technology/story?id=8466876" target="_blank">Timeline ABC News</a><br />
<a title="IEEE SPectrum" href="http://spectrum.ieee.org/blog/computing/it/riskfactor/internet-turns-40-" target="_blank">IEEE Spectrum</a><br />
<a title="National Geographic" href="http://news.nationalgeographic.com/news/2009/08/090831-internet-40th-video-ap.html" target="_blank">National Geographic</a><br />
<a title="Business Journal" href="http://www.centralpennbusiness.com/blog.asp?pid=1760" target="_blank">Business Journal</a></p>
<p>And when the Internet first began, no-one knew what we would be doing with it today.</p>
<p>This has happened to a lot of other technologies.  <strong><em><span style="color: #005e20;">Low Cost Electronics</span></em></strong> and <strong><em><span style="color: #005e20;">Low Power Design</span></em></strong> that can be <strong><em><span style="color: #005e20;">Battery Operated</span></em></strong> has made many thing possible such as mobile phones, portable computers including netbooks, notebooks and laptops; portable media players, MP3 players, PDAs and the list has just begun.</p>
<p>But where is it going?  Realistically, you need a few things to come together and the environment and carbon footprint considerations now sit alongside the more traditional requirements such as:</p>
<ul>
<li><strong><em><span style="color: #005e20;">Low Cost Electronics Manufacture</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Low Power Electronics Design</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Design Tool Productivity improvements</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Electronic Design Automation</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Increased Processing Power per milliwatt (mW)</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Embedded Software of immense complexity and flexibility</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Flexible circuits</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Transparent Electronics</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Compact component size</span></em></strong></li>
<li><strong><em><span style="color: #005e20;">Reduced Polluting and Increased Recyclability and reuse</span></em></strong></li>
</ul>
<p><a title="Vernor Vinge" href="http://en.wikipedia.org/wiki/Vernor_Vinge" target="_blank"><strong>Vernor Vinge</strong></a> looked into what might become of this in his book <a title="Rainbows End" href="http://en.wikipedia.org/wiki/Rainbows_End" target="_blank"><strong>Rainbows End</strong></a> which I recommend as a good read and full of well thought out ideas about how <a title="Augmented Reality" href="http://en.wikipedia.org/wiki/Augmented_reality" target="_blank"><strong>augmented reality</strong></a> might operate including concepts such as  wearable computers, gesture recognition, graphic overlays, the equivalent of doing a <a title="Google" href="http://www.google.com.au/" target="_blank">Google</a> search on any object in your field of view, and other ideas like that.  It is set 20 years from now.</p>
<p>The most interesting for me was the way work was conducted in the future and how much advantage there was in having 100,000 people as affiliates on a program.  Pay is based on royalties for contributions.  You choose what you join and contribute to.  Your income directly reflects the product of your contribution and your negotiated royalty rate.  A large company has 3 direct employees and everyone else is an affiliate on one or more programs of work.  This produces phenomenal synergies.</p>
<p>It will be very interesting indeed to see how much of his vision matches the future.</p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p style="TEXT-ALIGN: center"><span style="text-decoration: underline;">________________________________________________</span></p>
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