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	<title>Successful Endeavours - We Make Electronics Stuff Work! &#187; made in Australia</title>
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		<title>Casey Business of the Year 2010</title>
		<link>http://www.successful.com.au/blog/2010/08/28/casey-business-of-the-year-2010/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2010/08/28/casey-business-of-the-year-2010/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 00:34:47 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Australian Solar Manufacturing]]></category>
		<category><![CDATA[Better Dental Care]]></category>
		<category><![CDATA[Business and Professional Services]]></category>
		<category><![CDATA[Casey Business Awards]]></category>
		<category><![CDATA[Casey Business of the Year]]></category>
		<category><![CDATA[Junette Keefe]]></category>
		<category><![CDATA[Lorraine Wreford]]></category>
		<category><![CDATA[Manufacturer Of The Year]]></category>
		<category><![CDATA[Ray Keefe]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=876</guid>
		<description><![CDATA[Last night was the Casey Business Awards gala dinner where the Casey Business Awards were given out for 2010.  We are very pleased to have been awarded the Casey Business of the Year for 2010.  It was a great night and Casey Mayor, Cr Lorraine Wreford presented the award to Ray and Junette Keefe of [...]]]></description>
			<content:encoded><![CDATA[<p>Last night was the <a title="Casey Business Awards" href="http://www.successful.com.au/blog/2010/08/04/casey-business-awards-finalist/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><span style="color: #005e20;">Casey Business Awards</span></strong></a> gala dinner where the <a title="Casey Business Awards" href="http://www.casey.vic.gov.au/caseybusinessawards/" target="_blank">Casey Business Awards</a> were given out for 2010.  We are very pleased to have been awarded the <strong><span style="color: #005e20;">Casey Business of the Year</span></strong> for 2010.  It was a great night and Casey Mayor, <a title="Casey Mayor Cr Lorraine Wreford" href="http://www.casey.vic.gov.au/councillors/" target="_blank">Cr Lorraine Wreford</a> presented the award to Ray and Junette Keefe of <strong><span style="color: #005e20;">Successful Endeavours</span></strong>. </p>
<p><strong><span style="color: #005e20;">Successful Endeavours</span></strong> were also joint winners of the <strong><span style="color: #005e20;">Business and Professional Services</span></strong> award for 2010. </p>
<p>And we were finalists in the <span style="color: #005e20;"><strong>Manufacturer of the Year</strong></span> category which was won by Jain and Janice Lal at <a title="Australian Solar Manufacturing" href="http://www.australiansolarmanufacturing.com.au/" target="_blank">Australian Solar Manufacturing</a>. They make high grade 200W solar panels in Hallam, as good as you can get anywhere in the world, and really deserved their win.  Well done Jain and Janice. </p>
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<p style="text-align: center;">
<div id="attachment_878" class="wp-caption aligncenter" style="width: 563px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Business-Awards-2010-Winners1.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-large wp-image-878  " title="Casey Business Awards 2010" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Business-Awards-2010-Winners1-1024x605.jpg" alt="Casey Business Awards 2010" width="553" height="327" /></a><p class="wp-caption-text">Casey Business Awards 2010</p></div>
<p style="text-align: left;">Above is a shot of the <strong><span style="color: #005e20;">Casey Business Award</span></strong> Certificates and also the trophies we received on the night.</p>
<p style="text-align: left;">And here we are with Casey Mayor, Cr Lorraine Wreford, with the <span style="color: #005e20;"><strong>Casey Business of the Year</strong></span> award cerrtificate and trophy.</p>
<p style="text-align: center;">
<div id="attachment_893" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/CaseyBusinessOfTheYear-WithTheMayor2.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-893 " title="Successful Endeavours - Casey Business Of The Year" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/CaseyBusinessOfTheYear-WithTheMayor2.jpg" alt="Successful Endeavours with Mayor Cr Lorraine Wreford" width="400" height="318" /></a><p class="wp-caption-text">Ray and Junette Keefe of Successful Endeavours with Casey Mayor Cr Lorraine Wreford - Casey Business Of The Year</p></div>
<p style="text-align: center;">
<p style="text-align: left;">Here we are with the joint winners of the <span style="color: #005e20;"><strong>Business and Professional Services</strong></span> award, <a title="Better Dental Care" href="http://www.dentcare.com.au/Default.aspx" target="_blank">Better Dental Care</a> and a representative of <a title="Monash University sponsors of Casey Business and Professional Services award" href="http://www.monash.edu.au/" target="_self">Monash University</a> who sponsored this award category.</p>
<div id="attachment_894" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/A-Better-Dental-Care-Monash-Uni-Rep-Us2.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-894" title="Casey Business and Professional Services award" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/A-Better-Dental-Care-Monash-Uni-Rep-Us2.jpg" alt="Casey Business and Professional Services award" width="400" height="261" /></a><p class="wp-caption-text">Casey Business and Professional Services award</p></div>
<p style="text-align: center;">
<p style="text-align: left;">And here is a picture of the 3 award certificates together.</p>
<div id="attachment_898" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Successful-Endeavours-Casey-Business-Awards-2010-2.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-898" title="Successful Endeavours Casey Business Awards 2010" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Successful-Endeavours-Casey-Business-Awards-2010-2.jpg" alt="Successful Endeavours Casey Business Awards 2010" width="500" height="234" /></a><p class="wp-caption-text">Successful Endeavours Casey Business Awards 2010</p></div>
<p style="text-align: center;">
<p style="text-align: left;">And the Casey Weekly Berwick on 7 September 2010 ran a 2 page special on the Casey Business Awards and this is an except from that covering our win as Casey Business of the Year 2010.</p>
<div id="attachment_913" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Weekly-Awards-page_500x.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-913" title="Casey Weekly Berwick - In the chips with a high-tech focus" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Weekly-Awards-page_500x.jpg" alt="Successful Endeavours - Casey Business of the Year 2010" width="500" height="672" /></a><p class="wp-caption-text">Successful Endeavours - Casey Business of the Year 2010</p></div>
<p style="text-align: center;">
<p style="text-align: left;">Below are media releases  and official <strong>City of Casey</strong> web pages related to <span style="color: #005e20;"><strong>Successful Endeavours&#8217;</strong></span> win as <span style="color: #005e20;"><strong>Casey Business of the Year</strong></span> and also as joint winners of the <span style="color: #005e20;"><strong>Business and Professional Services</strong></span> award.</p>
<p style="text-align: left;">The <strong>City of Casey</strong> Business Media Release <a title="Successful Endeavours named Casey Business of the Year" href="http://www.casey.vic.gov.au/mediareleases2010/article.asp?Item=19481" target="_blank"><span style="color: #005e20;">Successful Endeavours named Casey Business of the Year</span></a></p>
<p style="text-align: center;">
<p style="text-align: left;">The <strong>City of Casey</strong> official <a title="Casey Business Awards" href="http://www.casey.vic.gov.au/caseybusinessawards/" target="_blank">Casey Business Awards</a> page</p>
<p style="text-align: left;">The Greater Dandenong Weekly 30 August 2010 <a title="Successful Edeavours - Casey Business of the Year" href="http://www.greaterdandenongweekly.com.au/news/local/news/general/company-wired-for-top-award/1926761.aspx" target="_blank"><span style="color: #005e20;">Company Wired For Top Award</span></a> </p>
<p style="text-align: left;">The Casey Weekly Cranbourne 30 August 2010 <a title="Successful Endeavours - wired for success" href="http://www.caseyweeklycranbourne.com.au/news/local/news/general/wired-for-success/1927194.aspx" target="_blank">Wired for success</a> </p>
<p style="text-align: left;">The Casey Weekly Berwick 31 August 2010 <a title="Successful Endeavours - wired to win the big prize" href="http://www.caseyweeklyberwick.com.au/news/local/news/general/wired-to-win-the-big-prize/1927250.aspx" target="_blank"><span style="color: #005e20;">Wired to win the big prize</span></a><span style="color: #005e20;"> </span> </p>
<p style="text-align: center;">
<p style="text-align: left;">The Cranbourne News 2 September 2010 <a title="Successful Endeavours - Business Backed" href="http://www.starnewsgroup.com.au/story/94090" target="_blank"><span style="color: #005e20;">Business Backed</span></a></p>
<p style="text-align: left;">AMTIL News feature <a title="AMTIL Member 'Successful Endeavours' wins 2010 Casey Business of the Year" href="http://www.amtil.com.au/index.php?mode=news_details&amp;id=145" target="_blank"><span style="color: #005e20;"><span style="text-decoration: underline;">AMTIL Member &#8216;Successful Endeavours&#8217; wins 2010 Casey Business of the Year</span><br />
</span></a></p>
<p style="text-align: left;">And we thank our clients and suppliers for being the excellent businesses they are.  This would not have been possible without you. </p>
<p style="text-align: center;"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em> </p>
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		<slash:comments>18</slash:comments>
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		<title>Casey Electronics Design Business in the news</title>
		<link>http://www.successful.com.au/blog/2010/08/26/casey-electronics-design-business-in-the-news/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2010/08/26/casey-electronics-design-business-in-the-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 01:18:03 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Green Electronics]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[Australian Solar Manufacturing]]></category>
		<category><![CDATA[Casey Business Awards]]></category>
		<category><![CDATA[Manufacturer Of The Year]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=859</guid>
		<description><![CDATA[Casey Business Awards We already let you know that we are finalists in 2 of the 9 categories for the City Of Casey inaugural Casey Business Awards in our post about being Casey Business Awards Finalists.The Casey Business Awards categories we are finalists in are:  Manufacturer Of The Year Business and Professional Services The news has [...]]]></description>
			<content:encoded><![CDATA[<h1>Casey Business Awards</h1>
<p>We already let you know that we are finalists in 2 of the 9 categories for the <a title="City Of Casey" href="http://www.casey.vic.gov.au/" target="_blank">City Of Casey</a> inaugural <strong><a title="Casey Business Awards" href="http://www.casey.vic.gov.au/caseybusinessawards/" target="_blank">Casey Business Awards</a></strong> in our post about being <a title="Casey Business Awards Finalists" href="http://www.successful.com.au/blog/2010/08/04/casey-business-awards-finalist/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><span style="color: #005e20;">Casey Business Awards Finalists</span></strong></a>.The <strong>Casey Business Awards</strong> categories we are finalists in are: </p>
<div>
<ul>
<li><em><strong>Manufacturer Of The Year</strong></em></li>
<li><em><strong>Business and Professional Services</strong></em></li>
</ul>
<p>The news has been picked up by one of our local Newspapers, <a title="The Greater Dandenong Weekly" href="http://www.greaterdandenongweekly.com.au/" target="_blank">The Greater Dandenong Weekly</a>, who ran the following article about us and the other finalists.  It is good to see so many strong contenders and our economy certainly needs strong businesses to continue to give both the employment and prosperity we have come to enjoy.  </p>
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<div id="attachment_874" class="wp-caption aligncenter" style="width: 519px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Business-Awards-230820102.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-874 " title="The Journal - Successful Endeavours" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Business-Awards-230820102.jpg" alt="The Journal - Successful Endeavours" width="509" height="905" /></a><p class="wp-caption-text">The Journal - Successful Endeavours</p></div>
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</div>
<p> </p>
</div>
<p style="text-align: left;">Our congratulations go out to the other finalists and we will find out who the winners are on Friday 27th August at the <strong>Casey Business Awards</strong> gala dinner. </p>
<p style="text-align: left;">It is good to see the <strong><span style="color: #005e20;">Electronics Design</span></strong>, <strong><span style="color: #005e20;">Embedded Software Development</span></strong> and <a title="Low Cost Electronics Manufacture" href="http://www.successful.com.au/blog/2009/08/11/the-future-of-low-cost-electronics-manufacture/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><span style="color: #005e20;">Low Cost Electronics Manufacture</span></strong></a> featuring so strongly in the local Australian economy.  We especially note that <a title="Australian Solar Manufacturing" href="http://www.australiansolarmanufacturing.com.au/" target="_blank">Australian Solar Manufacturing</a> is also a finalist in the <strong>Manufacturer of the Year</strong> category and we wish Jain and Janice Lal all the best with their nomination. </p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em> </p>
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		<title>The New Inventors &#8211; a Win for Can-Tek</title>
		<link>http://www.successful.com.au/blog/2010/08/04/the-new-inventors-can-tek/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2010/08/04/the-new-inventors-can-tek/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 11:02:07 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[aerosol can]]></category>
		<category><![CDATA[Can-Tek]]></category>
		<category><![CDATA[custom colour]]></category>
		<category><![CDATA[Ross Brinsdon]]></category>
		<category><![CDATA[The New Inventors]]></category>
		<category><![CDATA[water based]]></category>
		<category><![CDATA[water based aerosol]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=820</guid>
		<description><![CDATA[We are so pleased to announce that Ross Brinsdon of Can-Tek has won the latest episode of the ABC program The New Inventors with his water based aerosol touch up paint product which allows you to get exactly the custom colour you want in an aerosol can that is loaded in store and is water [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_825" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/RossBrinsdon.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-825" title="Ross Brinsdon of Can-Tek" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/RossBrinsdon.jpg" alt="Ross Brinsdon of Can-Tek" width="400" height="224" /></a><p class="wp-caption-text">Ross Brinsdon of Can-Tek</p></div>
<p>We are so pleased to announce that Ross Brinsdon of <a title="Can-Tek" href="http://www.can-tek.com/" target="_blank"><strong>Can-Tek</strong></a> has won the latest episode of the ABC program <a title="The New Inventors" href="http://www.abc.net.au/tv/newinventors/" target="_blank"><strong><span style="color: #005e20;">The New Inventors</span></strong></a> with his <strong>water based aerosol</strong> touch up paint product which allows you to get exactly the <strong>custom colour</strong> you want in an<a title="Aerosol Can" href="http://en.wikipedia.org/wiki/Aerosol_spray" target="_blank"> <strong><span style="color: #005e20;">aerosol can </span></strong></a>that is loaded in store and is water based so you can clean it off before it dries if you make a mistake. And it is environmentally friendly as well.</p>
<p style="text-align: left;">The secret is in the chemistry added to the can that reduces the surface tension of water so the paint sprays and coats evenly.  This is a major challenge for water based paints and to be able to do it in store with the colour of your choice is a major advance in this area of technology.</p>
<p>We have had a couple of electronics products we worked on win on <strong><span style="color: #005e20;">The New Inventors</span></strong> so we really appreciate the work it takes and that you don&#8217;t get these awards without having a serious advance.  You can also check out our <a title="Successful Endeavours Awards" href="http://successful.com.au/awards.html" target="_blank"><strong><span style="color: #005e20;">Electronics Awards</span></strong></a>.</p>
<p style="text-align: left;">So well done Ross Brinsdon.  Keep up the good work.</p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em></p>
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		<title>Casey Business Awards Finalist</title>
		<link>http://www.successful.com.au/blog/2010/08/04/casey-business-awards-finalist/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2010/08/04/casey-business-awards-finalist/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 06:37:13 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Borgtech]]></category>
		<category><![CDATA[Casey Business Awards]]></category>
		<category><![CDATA[City Of Casey]]></category>
		<category><![CDATA[DNP3]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Electronics and Embedded Software]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[low cost electronics manufacture]]></category>
		<category><![CDATA[Manufacturer Of The Year]]></category>
		<category><![CDATA[The New Inventors]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=811</guid>
		<description><![CDATA[Casey Business Awards The City Of Casey are holding there inaugural Casey Business Awards and at the Casey Business Breakfast this morning Successful Endeavours were nominated as finalists in 2 categories. The 2 Casey Business Awards categories are: Manufacturer Of The Year Business and Professional Services We fall into the Business And Professional Services category [...]]]></description>
			<content:encoded><![CDATA[<h1><span style="color: #005e20;">Casey Business Awards</span></h1>
<p>The <a title="City Of Casey" href="http://www.casey.vic.gov.au/" target="_blank">City Of Casey</a> are holding there inaugural <strong><a title="Casey Business Awards" href="http://www.casey.vic.gov.au/caseybusinessawards/" target="_blank">Casey Business Awards</a></strong> and at the Casey Business Breakfast this morning <a title="Successful Endeavours Pty Ltd" href="http://www.successful.com.au" target="_blank"><strong><span style="color: #005e20;">Successful Endeavours</span></strong></a> were nominated as finalists in 2 categories.</p>
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<div id="attachment_812" class="wp-caption aligncenter" style="width: 443px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Business-Awards.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-812 " title="Casey Business Awards" src="http://www.successful.com.au/blog/wp-content/uploads/2010/08/Casey-Business-Awards.jpg" alt="Casey Business Awards" width="433" height="172" /></a><p class="wp-caption-text">Casey Business Awards</p></div>
<p style="text-align: left;">The 2 <strong><span style="color: #005e20;">Casey Business Awards</span></strong> categories are:</p>
<ul style="text-align: left;">
<li><span style="color: #005e20;"><em><strong>Manufacturer Of The Year</strong></em></span></li>
<li><span style="color: #005e20;"><em><strong>Business and Professional Services</strong></em></span></li>
</ul>
<p style="text-align: left;">We fall into the <span style="color: #005e20;"><strong>Business And Professional Services</strong></span> category with our <span style="color: #005e20;"><strong>Electronics and Embedded Software</strong></span> development services where we design products for <strong><span style="color: #005e20;"><a title="Australian Electronics Manufacturers" href="http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">Australian Electronics Manufacturers </a> </span></strong>so they can achieve <strong><span style="color: #005e20;"><a title="Low Cost Electronics Manufacture" href="http://www.successful.com.au/blog/2009/08/11/the-future-of-low-cost-electronics-manufacture/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">Low Cost Electronics Manufacture</a></span></strong> in Australia at a good profit margin.</p>
<p style="text-align: left;">The <span style="color: #005e20;"><strong>Manufacturer Of The Year</strong></span> award category recognises that for some of our clients, we also manufacture the product the product and delivered to them programmed, tested and calibrated; ready to sell.  This includes products like a <strong><a title="DNP3" href="http://www.dnp.org/" target="_blank">DNP3</a></strong> enabled power controller product for the US Smart Grid market which is made right here in Berwick as well as the Award Winning <a title="Borgtech" href="http://www.borgtech.com.au/" target="_blank"><span style="color: #005e20;"><strong>Borgtech</strong></span></a> CPL2 Corrosion Protection Data Logger with Wireless Data Logging.</p>
<p style="text-align: left;">It was an honour to be recognised by our city council together with other small business owners in the <span style="color: #005e20;"><strong>City Of Casey</strong></span>, a municipality in the outer south-eastern suburbs of Melbourne.  We will find out who the winners are on Friday 27th August at the <strong><span style="color: #005e20;">Casey Business Awards</span></strong> gala dinner.</p>
<p style="text-align: left;">Cranbourne News 5th August 2010 <a title="Successful Endeavours - Best in Business" href="http://www.senews.com.au/story/92660" target="_blank"><span style="color: #005e20;">Best in Business</span></a></p>
<p> <em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright  Successful Endeavours Pty Ltd. </em></p>
</div>
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		<title>From Engineer to Entrepreneur</title>
		<link>http://www.successful.com.au/blog/2010/06/21/from-engineer-to-entrepreneur/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2010/06/21/from-engineer-to-entrepreneur/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 04:58:55 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Entrepreneur]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Engineers]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Dr Marc Dussault]]></category>
		<category><![CDATA[EDN Innovation award]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Engineer]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Engineering Consultant]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Entrepreneur of the Year]]></category>
		<category><![CDATA[Exponential Entrepreneur of the Year]]></category>
		<category><![CDATA[Exponential Programs]]></category>
		<category><![CDATA[Profession]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=722</guid>
		<description><![CDATA[This week I was the recipient of an Exponential Entrepreneur of the Year award.  Last year we were received 2 awards for technical excellence when we won 2 of the 15 EDN Innovation awards handed out in Australia in 2009.  So I was very pleased to be receiving an award recognising the business side of Successful [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">This week I was the recipient of an <a title="Exponential Entrepreneur of the Year" href="http://www.exponentialprograms.com/business/blog/exponential-entrepreneurs-of-the-year-award-winners-announced/" target="_blank"><strong><em><span style="color: #005e20;">Exponential Entrepreneur of the Year</span></em></strong> </a>award.  Last year we were received 2 awards for technical excellence when we won 2 of the 15 <a title="Successful Endeavours National Awards" href="http://www.successful.com.au/awards.html" target="_blank"><strong><span style="color: #005e20;">EDN Innovation awards</span></strong></a> handed out in Australia in 2009. </p>
<p>So I was very pleased to be receiving an award recognising the business side of <a title="Successful Endeavours" href="http://www.successful.com.au/index.html" target="_blank"><strong><em><span style="color: #005e20;">Successful Endeavours</span></em></strong></a>.  The award was presented by <a title="Dr Marc Dussault" href="http://www.marcdussault.com/" target="_blank"><strong>Dr Marc Dussault</strong></a> of <a href="http://www.exponentialprograms.com/"><strong><em>Exponential Programs</em></strong></a> and recognises entrepreneurs and business people who have demonstrated excellence deploying exponential strategies in their business by profitably creating exceptional value for their clients in a manner that is both measurable and sustainable. The award received was in the category of <strong><span style="color: #005e20;">Engineering Consultant</span></strong> and was one of only 6 handed out in 2010 and the only one in that category. </p>
<div id="attachment_730" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/06/Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-medium wp-image-730 " title="Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010" src="http://www.successful.com.au/blog/wp-content/uploads/2010/06/Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010-300x219.jpg" alt="Entrepreneur of the Year 2010 Ray Keefe" width="300" height="219" /></a><p class="wp-caption-text">Exponential Entrepreneur of the Year 2010 Ray Keefe receives his award from Dr Marc Dussault.</p></div>
<p>You can read more about the awards at <em><strong><a title="Entrepreneur of the Year" href="http://www.exponentialprograms.com/business/blog/awards/entrepreneur-awards-2010/" target="_blank">Exponential Programs Entrepreneur of the Year Awards</a></strong></em> page. </p>
<p style="text-align: left;">The main reason for this post is to touch on the most significant aspect of this award for me. I once said that as a Business Owner I made a pretty good <a title="Engineer" href="http://en.wikipedia.org/wiki/Engineer" target="_blank"><strong>Engineer</strong></a>.  The past 18 months has a seen a transition away from that to the point now where I can say that I am an <a title="Entrepreneur" href="http://en.wikipedia.org/wiki/Entrepreneur" target="_blank"><strong>Entrepreneur</strong></a> who is also an <a title="Engineer" href="http://en.wikipedia.org/wiki/Engineer" target="_blank"><strong>Engineer</strong></a>.  <a title="Engineering" href="http://en.wikipedia.org/wiki/Engineering" target="_blank"><strong>Engineering</strong></a> is a <a title="Profession" href="http://en.wikipedia.org/wiki/Profession" target="_blank"><strong>Profession</strong></a> and so it isn&#8217;t something that suddenly stops being relevant.  Our education and mindset is all based on practical problem solving through the use of technology while balancing performance, risk and cost.  And we apply this skillset and <span style="color: #005e20;"><strong>mindset</strong> </span>to most aspects of our lives, even when it isn&#8217;t the only way to go about it.  So I am very pleased to be making this transition.  Not only is our business better for it but our clients are as well. </p>
<p style="text-align: left;">And I also thank our clients for the trust they have placed in us to deliver <strong><em><span style="color: #005e20;"><a title="Electronics Design" href="http://en.wikipedia.org/wiki/Electronics_design" target="_blank">Electronics Design</a></span></em></strong> and <strong><em><span style="color: #005e20;"><a title="Embedded Software Development" href="http://en.wikipedia.org/wiki/Embedded_software_development" target="_blank">Embedded Software Development</a></span></em></strong> for their next generation of market leading products, the vast majority of which are still <strong><span style="color: #005e20;"><a title="Made in Australia" href="http://www.madedownunder.blogspot.com/" target="_blank">made in Australia</a></span></strong> at a profit. </p>
<p>Here is a picture of the <a title="Exponential Entrepreneur of the Year" href="http://www.australianblogs.com.au/blog/exponential-entrepreneur-of-the-year-award-winners-announced/" target="_blank"><strong>Exponential Entrepreneur of the Year</strong></a> award certificate. </p>
<div id="attachment_732" class="wp-caption aligncenter" style="width: 452px"><a href="http://www.successful.com.au/blog/wp-content/uploads/2010/06/Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010-Certificate.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-small wp-image-732 " title="Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010-Certificate" src="http://www.successful.com.au/blog/wp-content/uploads/2010/06/Marc-Dussault-Ray-Keefe-Entepreneur-Award-2010-Certificate.jpg" alt="Exponential Entrepreneur of the Year Certificate" width="442" height="297" /></a><p class="wp-caption-text">Exponential Entrepreneur of the Year Certificate</p></div>
<p style="text-align: left;"> The initial nomination was published on <a title="PR Web" href="http://www.prweb.com/" target="_blank">PRWeb</a> at <a title="2010 Exponential Entrepreneur Award Winners Announced" href="http://www.prweb.com/releases/2010/06/prweb4099164.htm" target="_blank">2010 Exponential Entrepreneur Award Winners Announced</a>. </p>
<p style="text-align: center;">
<p style="text-align: center;"><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © 2010  Successful Endeavours Pty Ltd. </em></p>
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		<title>Electronics Design and Embedded Software Capability</title>
		<link>http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/10/15/electronics-design-and-embedded-software-capability/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 02:01:17 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Electronics and Embedded Software]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[Electronics Industries]]></category>
		<category><![CDATA[Electronics Manufacturers]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Embedded Software Technologies]]></category>
		<category><![CDATA[Shift Happens]]></category>
		<category><![CDATA[Wordle]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=471</guid>
		<description><![CDATA[Electronics Manufacturers are the people we serve A common question we are asked is what sort of Electronics Manufacturers do we Develop Products for? So I thought I would compile 3 lists: The first is a list of the Electronics and Embedded Software product types we have worked on The second list is a list of [...]]]></description>
			<content:encoded><![CDATA[<h1>Electronics Manufacturers are the people we serve</h1>
<p>A common question we are asked is what sort of <strong><span style="color: #005e20;">Electronics Manufacturers</span></strong> do we <strong>Develop Products</strong> for?</p>
<p>So I thought I would compile 3 lists:</p>
<ul>
<li>The first is a list of the <strong>Electronics and Embedded Software</strong> product types we have worked on</li>
<li>The second list is a list of the industries we have <strong>Developed Products</strong> for</li>
<li>And the third list is the <strong>Technologies</strong> we have worked with so far</li>
</ul>
<p>I might have to regularly update this third list since knowledge and technology are constantly expanding.  Before I do the lists I&#8217;d like to present a video that specifically addresses this last point.  This is very much worth thinking about.  Enjoy.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ljbI-363A2Q&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/ljbI-363A2Q&amp;hl=en&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<h2>Electronics and Embedded Software Products</h2>
<p>Did you notice the section from 1:45 to 2:15?  We are being prepared for jobs that don&#8217;t yet exist, technologies that haven&#8217;t been invented, and problems we don&#8217;t even know we will have!</p>
<p>Here is the list of some of the <strong><em><span style="color: #005e20;">Electronics and Embedded Software Products</span></em></strong> that do already exist and which we have helped to create:</p>
<p><span id="more-471"></span></p>
<p> </p>
<ul>
<li>Automotive Siren</li>
<li>Automotive Immobiliser</li>
<li>Automotive Body Computer</li>
<li>Automotive Thermostat Monitor</li>
<li>Industrial Shock and Vibration Sensor</li>
<li>2D shock sensor with event logging and shock profile capture</li>
<li>3D shock sensor with event logging and shock profile capture</li>
<li>2D tilt sensor</li>
<li>3D tilt sensor</li>
<li>Remote Thermostat Monitor</li>
<li>Electronic level sensor &#8211; gravitic spirit level</li>
<li>Underground Cable Sheath Fault Locator</li>
<li>Pipe and Cable Locator</li>
<li>Cable Pair Identifier</li>
<li>Cable Cutover Set</li>
<li>Cable Fault Locator Bridge</li>
<li>Circuit Tracer</li>
<li>Portable Appliance Tester &#8211; PAT</li>
<li>Time Domain Reflectometer</li>
<li>Voltage Surge Arrestors</li>
<li>Automated Switch Tester &#8211; high volume production</li>
<li>Water Pump Controller</li>
<li>Programmable Air Blower</li>
<li>Pool and Spa Pump Controller</li>
<li>Touchpad Pump and Blower Controller</li>
<li>Pump Controller Protocol Converter</li>
<li>LCD Based Spa Controller</li>
<li>Temperature Probe</li>
<li>Thermal Cutout for Spa</li>
<li>Humidity Sealed Touchpad</li>
<li>Electrically Isolated Air Plunger Actuator</li>
<li>Digital Pump State Controller</li>
<li>Thermistor Based Temperature Sensor</li>
<li>Underwater LED Pool Light</li>
<li>Pump Loss Of Prime Detector</li>
<li>Earth Leakage Measurement device for Safety Certification</li>
<li>Loading Coil Crosstalk Measurement Tester with 120dB range</li>
<li>ADSL Service Detector</li>
<li>Communications Set for Telephony Service Technicians</li>
<li>Wireless Data Logger</li>
<li>Corrosion Protection Data Logger</li>
<li>High Voltage Disconnect Switch Controller</li>
<li>Electrically Held Switch</li>
<li>Temperature Controller for Reptiles</li>
<li>Smoke Alarm Repeater and Exit Indicator</li>
<li>Electromagnet Therapy Apparatus</li>
<li>Fork Lift Speed Limiter</li>
<li>Personnel Proximity Alerter using active RFID</li>
<li>Fork Lift Proximity Alerter using active RFID</li>
<li>Power Factor Correction controller</li>
<li>Ultra Low Power Battery Operated Telemetry</li>
<li>Septic Tank Sludge Level Meter</li>
<li>PIR Based Vandal Displacer</li>
<li>Bin Cycle Reminder</li>
<li>Parallel Banked High Current Capacity Battery Charger</li>
<li>UPS Battery Bank Controller</li>
<li>Trickle Charge Battery Manager</li>
<li>Epidural Procedure Simulator</li>
<li>Air Ram based Saline Syringe Simulator</li>
<li>USB Air Solenoid Valve Controller</li>
<li>Bluetooth Based RS232 Extender</li>
<li>Conveyor Belt Controller</li>
<li>Programmable Conveyor Step Controller</li>
<li>Gate Entry Keypad</li>
<li>Gate Entry Touchscreen</li>
<li>Horse Tracker with GPS</li>
<li>Kick Boxing Impact Measurement Device</li>
<li>Infra Red based communications system &#8211; IR</li>
<li>IR Vehicle Identification System</li>
<li>RFID Vehicle Identification System</li>
<li>Industrial Proximity Card Reader MiFare</li>
<li>Industrial Proximity Card Reader HID iClass</li>
<li>Industrial Proximity Card Reader HID Proxcard II</li>
<li>Industrial Proximity Card Reader Indala</li>
<li>Industrial iButton Reader</li>
<li>Protocol Converters For Security Systems</li>
<li>USB iButton Reader</li>
<li>RS232 iButton Reader</li>
<li>Wireless iButton Reader</li>
<li>Rugged Vehicle Management System</li>
<li>Automatic Rain Tank Valve Controller</li>
<li>Tyre Pressure Measurement and Reporting System for Trucks</li>
<li>Vehicle Area Network using Wireless Communications</li>
<li>iButton based Vehicle Access Controller with Event Logging</li>
<li>Custom Audio Mixer for English Language Training Assessment</li>
<li>Automated In System Programmer for Production</li>
<li>Countdown Screensaver for the Olympics</li>
<li>Studio Quality Microphone Preamplifier with Phantom Power</li>
<li>Studio Quality Instrument Interface</li>
<li>Passive DI</li>
<li>Brushless DC Motor Controller &#8211; BLDC</li>
<li>RS232 Based CRO for Windows</li>
<li>USB Based CRO for Windows</li>
<li>Differential Voltage Buffer for Data Logging</li>
<li>FLEXIO Platform Remote IO with Data Logging</li>
<li>Windows Based Fractal Generator Software</li>
<li>Windows Based GPS Tracking Software</li>
<li>Graphical Data Visualisation for Windows</li>
<li>Data Logger File Format Converter</li>
<li>RGB LED Lighting Controller</li>
<li>RS232 Protocol Analyser</li>
<li>RS232 Data Capture Wizard</li>
<li>Transit Sentinel Shock and Tilt Monitor for goods in transit</li>
<li>Industrial Timer Module</li>
<li>Concentrated Solar Power Dish Controller</li>
<li>Programmable Lathe</li>
<li>Safeturn Bicycle Turn Indicator</li>
<li>Container Terminal Vehicle Management and Container Tracking System</li>
<li>Exit Gate Access Controller</li>
<li>Truck Parking Wireless Keypad</li>
<li>Hand Held Vehicle Access Updater</li>
<li>Dashboard Mounted Intelligent Alert Module</li>
<li>Dashboard Mounted LCD Module with Keypad</li>
<li>RS232 Port Multiplexer</li>
<li>Active RFID 2D positioning System</li>
<li>Digital Compass</li>
<li>Load Dump Protected Power Supply</li>
<li>Load Dump Protection Module for Vehicle Mounted Telemetry</li>
<li>Remote Fuel Level Monitoring</li>
<li>PLC Protocol Converter</li>
<li>Infra Red 2D positioning System &#8211; IR</li>
<li>Lightning Protection Interface</li>
</ul>
<p> </p>
<p>Here is what it looks like visually.  I used <a title="Wordle" href="http://www.wordle.net" target="_blank"><strong>Wordle</strong></a> to create this.</p>
<div id="attachment_485" class="wp-caption aligncenter" style="width: 528px"><img class="size-full wp-image-485  " title="Electronics and Embedded Software Products" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Products.jpg" alt="Electronics and Embedded Software Products" width="518" height="246" /><p class="wp-caption-text">Electronics and Embedded Software Products</p></div>
<h2>Electronics Industries</h2>
<p>Now for the list of industries we have supported with <strong><em><span style="color: #005e20;">Electronics Design and Embedded Software Development</span></em></strong>:</p>
<ul>
<li>Container Terminals</li>
<li>Container Terminal Management Systems</li>
<li>Fleet Vehicle Management</li>
<li>Container Tracking</li>
<li>Vehicle Access and Management</li>
<li>Vehicle Tracking</li>
<li>Industrial Telemetry</li>
<li>Renewable Energy Generation</li>
<li>Telecommunications Carriers</li>
<li>Warehouses</li>
<li>Road Freight</li>
<li>Rail Freight</li>
<li>Sea Freight</li>
<li>Domestic Pools</li>
<li>Domestic Spas and Spa Baths</li>
<li>Commercial Pools</li>
<li>Irrigation</li>
<li>Farming</li>
<li>Telephony Carriers</li>
<li>Telephony Service Technicians</li>
<li>Plumbers</li>
<li>Trench Diggers</li>
<li>Excavators</li>
<li>Automotive Assemblers</li>
<li>Automotive After Market</li>
<li>Security</li>
<li>Councils</li>
<li>Churches</li>
<li>Not For Profit Agencies</li>
<li>Charities</li>
<li>Electronics Manufacturers</li>
<li>OEM</li>
<li>Capital Asset Management</li>
<li>Pipeline Integrity Monitoring</li>
<li>Storage Tank Integrity Monitoring</li>
<li>Solar Power Conversion</li>
<li>Wired Telemetry</li>
<li>Wireless Telemetry</li>
<li>Tamper Detection</li>
<li>Remote Asset Monitoring</li>
<li>Bicycle Safety</li>
<li>Fork Lift Safety</li>
<li>OH&amp;S</li>
<li>High Voltage Power Distribution</li>
<li>Electrical Safety Testing and Certification</li>
<li>Goods in Transit Monitoring</li>
<li>RFID</li>
<li>Automotive Load Dump Protection</li>
<li>Data Logging</li>
<li>Data Visualisation</li>
<li>Legacy System Support</li>
<li>IR Communications</li>
<li>Fuel Monitoring</li>
<li>LED Lighting and Illumination</li>
<li>Full Colour Control Lighting</li>
<li>Cable Video</li>
<li>ESD Protection</li>
<li>Lightning Protection</li>
<li>Exporters</li>
<li>Web Services Developers</li>
<li>Power Supplies</li>
<li>English Language Training</li>
<li>Medical Training</li>
<li>Sewage</li>
<li>Septic Tanks</li>
<li>Electricians</li>
<li>Technicians</li>
<li>Software Developers</li>
<li>Embedded Software Developers</li>
<li>Medical Practitioners</li>
<li>Councils</li>
<li>Ratepayers</li>
<li>Tenants</li>
<li>Automotive Component Manufacturers</li>
<li>Precision Machining</li>
<li>Repetition Machining</li>
<li>Repetition Engineering</li>
<li>Authors</li>
<li>Musicians</li>
<li>Studio Technicians</li>
<li>Recording Studios</li>
<li>Live Audio Mixing</li>
<li>Music Equipment Manufacturers</li>
<li>Test Equipment Manufacturers</li>
<li>Power Distribution Equipment Manufacturers</li>
</ul>
<p>And a wordle of this:</p>
<div id="attachment_494" class="wp-caption aligncenter" style="width: 474px"><img class="size-full wp-image-494  " title="Electronics and Embedded Software Industries" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Industries.jpg" alt="Electronics and Embedded Software Industries" width="464" height="342" /><p class="wp-caption-text">Electronics and Embedded Software Industries</p></div>
<h2>Electronics and Embedded Software Technologies</h2>
<p>And the third list is the <strong><em><span style="color: #005e20;">Electronics and Embedded Software technologies</span></em></strong> we have worked with so far (but <strong>Shift Happens</strong> so it will continue to expand):</p>
<ul>
<li>Printed Circuit Board Design</li>
<li>Printed Circuit Board Layout</li>
<li>Surface Mount</li>
<li>Through Hole</li>
<li>Track, Pad, Via, Buried Via, Plane, Power Plane, Layer</li>
<li>Connector, joint, plug, socket, inline</li>
<li>Wire, Cable, Harness, Bundle, Screen, Shield</li>
<li>Strip, Crimp, Insulation Displacement, Crush</li>
<li>Cable Tie, Grommet, Edge Strip, Trim</li>
<li>IP40, IP54, IP64, IP65, IP66, IP67, IP68 enclosures</li>
<li>Battery Powered</li>
<li>Mains Powered</li>
<li>Solar Powered</li>
<li>Energy Harvesting</li>
<li>RS232, RS422, RS485</li>
<li>USB</li>
<li>TCP/IP</li>
<li>Ethernet</li>
<li>GSM, GPRS, CDMA, HDSPA</li>
<li>Battery Backed Real Time Clock &#8211; RTC</li>
<li>Battery Backup</li>
<li>FLASH memory</li>
<li>Electronic Circuit Simulation</li>
<li>Electronic Circuit Design</li>
<li>Electronic Circuit Prototype</li>
<li>EMC Testing</li>
<li>C-Tick, A-Tick, CE, FCC, TUV, CSA, UL, CISPR, AS</li>
<li>Safety Testing</li>
<li>Microcontrollers</li>
<li>8 Bit, 16 Bit, 32 Bit</li>
<li>Windows</li>
<li>DOS</li>
<li>Linux</li>
<li>Analogue Electronics</li>
<li>Power Electronics</li>
<li>Stepper Motor Controller</li>
<li>Brushless DC motor Controller &#8211; BLDC</li>
<li>DC Motor Controller</li>
<li>Speed Control</li>
<li>Position Control</li>
<li>GPS</li>
<li>ASK, OOK, FSK, PSK, QPSK</li>
<li>iButton</li>
<li>Thermistor</li>
<li>Resistor</li>
<li>Capacitor</li>
<li>Bipolar Transistor</li>
<li>MOSFET</li>
<li>CMOS</li>
<li>LED</li>
<li>Inductor</li>
<li>Coil</li>
<li>Choke</li>
<li>Transformer</li>
<li>Winding</li>
<li>Component, Part</li>
<li>Parts List, BOM, Bill Of Materials, Kit</li>
<li>Charge Pump</li>
<li>Switch Mode Power Supply &#8211; SMPS</li>
<li>Passive Filter</li>
<li>Active Filter</li>
<li>Low Pass Filer, Band Pass Filter, High Pass Filter, Notch Filter</li>
<li>SCR, Triac, Diac</li>
<li>Diode</li>
<li>Schottky Diode</li>
<li>IGBT</li>
<li>Overvoltage Protection</li>
<li>Load Dump Rated</li>
<li>Supercap, Super Capacitor</li>
<li>Tuned Circuit</li>
<li>Switch, Microswitch, Rotary Switch, Momentary Contact Switch, Latching</li>
<li>Relay, Latching Relay, Bistable Relay, Mechanical Relay</li>
<li>Solid State Switch</li>
<li>Pot, Potentiometer, Trimpot, Linear Potentiometer, Slider, Fader</li>
<li>solder, lead free, ROHS, solderless, solder free, soldering iron, solder bath, desolder</li>
<li>encapsulate, pot, conformal coating, seal, water tight, water proof, weather proof</li>
<li>sensor, MEMS, strain gauge, accelerometer, gyroscope, gyro</li>
<li>piezo, piezo film, piezo resistive</li>
<li>beeper, buzzer, speaker, microphone</li>
<li>PIR, IR, LVD, LDS</li>
<li>Battery Charger, Battery Management</li>
<li>Antenna</li>
<li>Trasnsmitter, Receiver, Transceiver, Line Driver</li>
<li>CAN, LIN, J1939, Packet, Checksum, CRC, Forward Error Correction, ECC, Error Correction Coding</li>
<li>UDP, TCP, HTTP, IP, FTP, SMTP, SNMP, SNAP, RSS, Streaming, Stream</li>
<li>Secure, Encryption, AES, DES, Triple DES</li>
<li>Low Power Radio</li>
<li>Ultra Low Power, Pico Power, Microwatt, Milliwatt, Watt</li>
<li>IC, Integrated Circuit, Silicon Chip, Chip, Module, Assembly</li>
<li>Assembler, C, Source Code, File, C++, Delphi, programming language</li>
<li>AC, DC, Hertz, Hz, Frequency, UHF, VHF, AM, FM</li>
<li>2.4G, 315MHz, 433MHz, 433.92MHz, 434MHz, 868.3MHz, 915MHz</li>
<li>Unit Test, Integration Test, System Test, Verification, Validation</li>
<li>Specification, Functional Test, Test Specification, Test Plan</li>
<li>Coding, Debug, Debugging, Allocation Matrix, Review, Peer Review</li>
<li>Code Review, Code Walkthrough, Test Suite, Test Driven Development</li>
<li>Functional Test, Stress Test, Thermal Stress, Accelerated Life test</li>
<li>Design Documentation, Architecture, Achitectural Design</li>
<li>FMEA, Design Audit, Design Review</li>
<li>Mock, Simulate, Simulation, System Simulation</li>
<li>JTAG, ISP, Debug Wire</li>
<li>Bootloader, module, system, embedded system, embedded software</li>
<li>Firmware, Hardware, Software, FPGA, EPLD, CPLD</li>
<li>Altium Designer, Protel, IAR, Borland, Code Gear, Microsoft, Embarcadero Technologies</li>
<li>SDL, Doxygen, GraphViz, ESB, Gimple PC-Lint, RSM, Greenleaf, Novamind</li>
<li>VMWare, Virtualisation, Solidworks, Ultraedit, Ultraedit Studio, Programmers Notepad, Eclispe</li>
<li>RAM, ROM, FLASH, EEPROM, Peripheral, Port, Register, Memory, Harvard, Address Space</li>
<li>Call, Routine, Subroutine, Pass, Pointer, Parameter, Return, Global, Static, Local, Table</li>
<li>Compile Time, Run Time, Design Time, Type Safe, Execution, Boot, Reset, Reboot</li>
<li>Abstract, Encapsulate, Embed, Hide, Structure, Class, Object</li>
<li>Power Up, Power On, System Startup, Run, Launch</li>
<li>Multiply, Multiplier, Analogue Multiplier, PLL, Phase Locked Loop</li>
<li>Comparator, Amplifier, Operational Amplifier, Gain, Phase, Margin</li>
<li>Buffer, Gate, OR, XOR, AND, NOR, NAND, NEXOR, NXOR</li>
<li>Dual, Triple, Quad, Hex</li>
<li>Binary, Boolean, Octal, Decimal, Hexadecimal, Base 2, Base 8, Base 10, Base 16</li>
<li>Pole, Zero, Stable, Transfer Function, Laplace Transfer, FFT, DCT</li>
<li>Time Domain, Frequency Domain, Phase Domain</li>
<li>First order, second order, third order</li>
<li>Differential equation, rate, delta, change</li>
<li>debounce, median, range check, bound, time constant</li>
<li>settling time, conversion time, ADC, dual slope, DAC, Multiplexer</li>
<li>Analogue Switch, Router, Address, Data, IO, input, output</li>
<li>Timer, Input Capture, Watchdog, Brown Out Detector</li>
<li>UART, USART, I2C, TWI, SPI, Microwire, Bit Bang</li>
<li>Operating System, Scheduler, Timed Task, Scheduled Task</li>
<li>Round Robin, Poll, Polled, Preemption, Premptive</li>
<li>Multitasking, Multitask, Interrupt, Volatile Data</li>
<li>Diagnostic, Error, Error Manager, Error Log, Fault</li>
<li>Audio, Electret, Headphone, Crosstalk, Intermodulation Distortion</li>
<li>Low Noise, Low Distortion, Preamplifier</li>
<li>Instrumentation Amplifier, Balanced Circuit, Hum Immunity</li>
<li>Interference, Rejection, Transducer</li>
<li>Noise, Signal, DSP, Process</li>
<li>Motor, Haptic, Feedback, Resist</li>
<li>Sleep, Wake, Shutdown, Halt</li>
<li>Clock, Oscillator, Crystal, RC</li>
<li>Atmel, AVR, ARM, TI, MSP430, TMS320C, Microchip, PIC,</li>
<li>6805, 6801, 8085, 80188, 80186, 80&#215;86, 6502, LPC2000</li>
<li>NEC, 78K, V850, Freescale, On Semiconductor, NXP, Analog Devices</li>
<li>SAM7, Arm Cortex, Vector</li>
</ul>
<p>OK.  That is a lot and I&#8217;m not fully done even.  Here is the Wordle.</p>
<div id="attachment_501" class="wp-caption aligncenter" style="width: 407px"><img class="size-full wp-image-501  " title="Electronics and Embedded Software Technology" src="http://www.successful.com.au/blog/wp-content/uploads/2009/10/Electronics_Technology1.jpg" alt="Electronics and Embedded Software Technology" width="397" height="248" /><p class="wp-caption-text">Electronics and Embedded Software Technology</p></div>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p><em> </em></p>
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		<item>
		<title>EDN Innovation Awards 2009 &#8211; 2 trophies</title>
		<link>http://www.successful.com.au/blog/2009/09/18/edn-innovation-awards-2009-2-trophies/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/09/18/edn-innovation-awards-2009-2-trophies/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 07:41:24 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Awards]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[Analogue Design]]></category>
		<category><![CDATA[Analogue Design Awards]]></category>
		<category><![CDATA[Australian Electronics industry]]></category>
		<category><![CDATA[Borgtech]]></category>
		<category><![CDATA[Borgtech CPL2]]></category>
		<category><![CDATA[Borgtech Pty Ltd]]></category>
		<category><![CDATA[Design Software]]></category>
		<category><![CDATA[EDN Innovation Awards]]></category>
		<category><![CDATA[EDN Innovation Awards 2009]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=435</guid>
		<description><![CDATA[Analogue Design Awards You might recall we were finalists in the EDN Innovation Awards 2009 .  Yesterday, we were in Sydney for the EDN Innovation Awards dinner held at Dockside, Cockle Bay Wharf. We came away with 2 trophies.  The awards were: Best Application of Analogue Design &#8211; Highly Commended Best Application of Design Software [...]]]></description>
			<content:encoded><![CDATA[<h1>Analogue Design Awards</h1>
<p>You might recall we were finalists in the <a title="EDN Innovation Awards" href="http://www.successful.com.au/blog/2009/08/17/2009-edn-innovation-awards-finalist/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><em><span style="color: #005e20;">EDN Innovation Awards 2009</span></em></strong></a> .  Yesterday, we were in Sydney for the <a title="EDN Innovation Awards" href="http://www.electronicsnews.com.au/Awards.aspx" target="_blank"><span style="color: #005e20;"><em><strong>EDN Innovation Awards</strong></em></span></a> dinner held at Dockside, Cockle Bay Wharf.</p>
<p>We came away with 2 trophies.  The awards were:</p>
<ul>
<li><span style="color: #005e20;"><strong><em>Best Application of Analogue Design &#8211; Highly Commended</em></strong></span></li>
<li><span style="color: #005e20;"><strong><em>Best Application of Design Software &#8211; Highly Commended</em></strong></span></li>
</ul>
<p><em><strong> </strong></em></p>
<div id="attachment_457" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-457 " title="EDN Innovation Awards 2009" src="http://www.successful.com.au/blog/wp-content/uploads/2009/09/trophies.jpg" alt="EDN Innovation Awards 2009" width="500" height="413" /><p class="wp-caption-text">Successful Endeavours - EDN Innovation Awards 2009</p></div>
<div id="attachment_454" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-454 " title="Ray Keefe receives the EDN Innovation Award for the Best Application of Analogue Design" src="http://www.successful.com.au/blog/wp-content/uploads/2009/09/RayAward1.jpg" alt="Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design" width="500" height="333" /><p class="wp-caption-text">Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design</p></div>
<p>We are very pleased to have had <strong><em><span style="color: #005e20;">Australian Electronics Industry</span></em></strong> leaders recognise our work as being of the highest standard.</p>
<p>And thanks again to <span style="color: #005e20;"><em><strong>Pablo Varjabedian</strong></em></span> of <a title="Borgtech" href="http://www.borgtech.com.au" target="_blank"><span style="color: #005e20;"><strong><em>Borgtech Pty Ltd</em></strong></span></a> for his support and encouragement and for having a vision as we do that products like the <span style="color: #005e20;"><em><strong><a title="Borgtech CPL2" href="http://www.borgtech.com.au/" target="_blank">Borgtech CPL2</a></strong></em></span> can and should be <strong><em><span style="color: #005e20;">Made in Australia</span></em></strong>.</p>
<p><em></em>There have also been several newspaper articles focusing on the role of local businesses in the <strong><em>Australian Electronics Manufacturing Industry</em></strong>.</p>
<p>Casey Weekly Berwick 31 August 2009 <a title="Successful Endeavours - Electronics Whiz Wired For Success" href="http://www.caseyweeklyberwick.com.au/news/local/news/general/electronics-whiz-wired-for-success/1609941.aspx" target="_blank">Electronics Whiz Wired For Success</a></p>
<p>Wyndham Weekly 30 September 2009 <a title="Borgtech - It's a pipe dream" href="http://www.wyndhamweekly.com.au/news/local/news/general/its-a-pipe-dream/1636287.aspx" target="_blank">It&#8217;s A Pipe Dream</a><em> </em></p>
<p>Casey Weekly Berwick 5 October 2009  <a title="Successful Endeavours - Electroncis Firm Delivers The Goods" href="http://www.caseyweeklyberwick.com.au/news/local/news/general/electronics-firm-delivers-the-goods/1640635.aspx" target="_blank">Electronics Firm Delivers The Goods</a></p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p style="text-align: center;"><!-- 		<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" 				xmlns:dc="http://purl.org/dc/elements/1.1/" 				xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/"     dc:identifier="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/"     dc:title="Niche Electronics Manufacture &#8211; ideally done in Australia"     trackback:ping="http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/trackback/" /> </rdf:RDF> &#8211;></div>
<div></div>
<div  mce_tmp="1"><!  		<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" 				xmlns:dc="http://purl.org/dc/elements/1.1/" 				xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/"     dc:identifier="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/"     dc:title="Analogue Electronics &#8211; Improving Signal Integrity"     trackback:ping="http://www.successful.com.au/blog/2009/08/03/analogue-electronics-improving-signal-integrity/trackback/" /> </rdf:RDF> &#8211;></p>
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		<title>Successful Electronics needs a Successful name</title>
		<link>http://www.successful.com.au/blog/2009/09/09/successful-electronics-needs-a-successful-name/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/09/09/successful-electronics-needs-a-successful-name/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 00:17:17 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Analogue Electronics]]></category>
		<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[Analogue Design]]></category>
		<category><![CDATA[Australian Electronics Manufacturers]]></category>
		<category><![CDATA[Electronic Circuit Design]]></category>
		<category><![CDATA[Electronic Circuit Simulation]]></category>
		<category><![CDATA[Electronic Prototyping]]></category>
		<category><![CDATA[Electronics Development]]></category>
		<category><![CDATA[Embedded C]]></category>
		<category><![CDATA[Embedded Software Coding]]></category>
		<category><![CDATA[Embedded Software Debug]]></category>
		<category><![CDATA[Embedded Software Design]]></category>
		<category><![CDATA[Embedded Software Development]]></category>
		<category><![CDATA[Printed Circuit Board Design]]></category>
		<category><![CDATA[Printed Circuit Board Layout]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Product Development Costs]]></category>
		<category><![CDATA[Product Development Projects]]></category>
		<category><![CDATA[Successful Product Development]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=420</guid>
		<description><![CDATA[Electronics Development and Success Hello again, A couple of posts ago in Electronics Manufacture Shines in Melbourne I said I would explain the origins of our company name.  Many have suggested that Successful Endeavours sounds more like a personal coaching enterprise or a business that handles products by people like: Brian Tracy Tony Robbins Marc [...]]]></description>
			<content:encoded><![CDATA[<h1>Electronics Development and Success</h1>
<p>Hello again,</p>
<p>A couple of posts ago in <a title="Electronics Manufacture shines in Melbourne" rel="bookmark" href="http://www.successful.com.au/blog/2009/09/01/electronics-manufacture-shines-in-melbourne/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><em><span style="color: #005e20;">Electronics Manufacture Shines in Melbourne</span></em></strong></a> I said I would explain the origins of our company name.  Many have suggested that <strong><em><span style="color: #005e20;"><a title="Successful Endeavours" href="http://www.successful.com.au/" target="_blank">Successful Endeavours</a></span></em></strong> sounds more like a personal coaching enterprise or a business that handles products by people like:</p>
<ul>
<li><strong><em><a title="Brian Tracy" href="http://www.briantracy.com/" target="_blank">Brian Tracy</a></em></strong></li>
<li><strong><em><a title="Tony Robbins" href="http://www.tonyrobbins.com/Home/Home.aspx" target="_blank">Tony Robbins</a></em></strong></li>
<li><strong><em><a title="Marc Dussault" href="http://www.marcdussault.com/" target="_blank">Marc Dussault</a></em></strong></li>
<li><a title="Deepak Chopra" href="http://www.chopra.com/" target="_blank"><strong><em>Deepak Chopra</em></strong></a></li>
<li><strong><em><a title="Zig Ziglar" href="http://www.ziglar.com.au/" target="_blank">Zig Ziglar</a></em></strong></li>
<li><strong><em><a title="John Maxwell" href="http://www.johnmaxwell.com/" target="_blank">John Maxwell</a></em></strong></li>
<li><em><strong><span style="color: #005e20;"><a title="Arthur Cherrie and the Winepress" href="http://www.winepress.org.au" target="_blank">Arthur Cherrie</a></span></strong></em></li>
<li><strong><em>&#8230;</em></strong></li>
</ul>
<p>And the list could go on for a long time.</p>
<p>While I do hope we motivate and encourage our clients to improve their results, we assist them by undertaking activities such as:</p>
<h1>Electronics Development Activities</h1>
<ul>
<li><span style="color: #000000;"><strong><em>Electronic Circuit Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Circuit Simulation</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Analogue Electronics</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Analogue Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Printed Circuit Board Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Printed Circuit Board Layout</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Prototyping</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Electronic Testing</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Design</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Development</em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Coding</em></strong></span></li>
<li><span style="color: #005e20;"><strong><em><a title="Embedded C" href="http://www.embedded-c.com" target="_blank">Embedded C</a></em></strong></span></li>
<li><span style="color: #000000;"><strong><em>Embedded Software Debug</em></strong></span></li>
</ul>
<p><span style="color: #000000;"> </span></p>
<h1><span style="color: #000000;">Development Statistics</span></h1>
<p><span style="color: #000000;">The name came from some industry statistics on the success rate for <span style="color: #000000;"><strong>Product Development</strong></span>.  You can read more details in <a title="Reducing Electronics and Embedded Software Product Development Costs" rel="bookmark" href="http://www.successful.com.au/blog/2009/07/27/reducing-electronics-and-embedded-software-product-development-costs/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><em><span style="color: #005e20;">Reducing Electronics and Embedded Software Product Development Costs</span></em></strong></a> and I will summarise here:</span></p>
<ul>
<li><span style="color: #000000;"><strong>80% of embedded development projects fail in someway or another</strong></span></li>
<li><span style="color: #000000;"><strong>Embedded software is 80% of the cost of an embedded development project</strong></span></li>
<li><span style="color: #000000;"><strong>Embedded software is responsible for 80% of the delays and shortcomings</strong></span></li>
</ul>
<p><span style="color: #000000;"> </span></p>
<h1><span style="color: #000000;">Successful Product Development</span></h1>
<p><span style="color: #000000;">So it seemed to me that many <strong>Product Development Projects</strong> are unsuccessful endeavours.  I wanted to change that.  We have a success rate significantly better than all the industry norms. Our short <strong>USP</strong> ( <strong>Unique Selling Proposition</strong> ) is:</span></p>
<p><span style="color: #000000;"><strong>We Make Stuff Work</strong></span></p>
<p><span style="color: #000000;">That&#8217;s it.  The details are complex but the philosophy is simple.  So for me, <span style="color: #000000;"><strong>Electronics and Embedded Software Development</strong></span> should be a routinely <strong>Successful Endeavour</strong>.  And so the name <strong><em><span style="color: #005e20;"><a title="Successful Endeavours" href="http://www.successful.com.au" target="_blank">Successful Endeavours</a></span></em></strong> was chosen. </span></p>
<p>I am passionate and committed to assisting <span style="color: #000000;"><strong>Australian Electronics Manufacturers</strong></span> who want to keep making their products in Australia.  <span style="color: #000000;"><strong>Made In Australia</strong></span> is what we are pursuing and we are focusing on this segment.</p>
<p><em><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em><span style="COLOR: #b85b5a">LinkedIn</span></em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></em></p>
<p style="TEXT-ALIGN: center"><em> </em></p>
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		<title>Niche Electronics Manufacture &#8211; ideally done in Australia</title>
		<link>http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/07/22/niche-electronics-manufacture-ideally-done-in-australia/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 02:56:23 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[active RFID]]></category>
		<category><![CDATA[battery operated telemetry]]></category>
		<category><![CDATA[corrosion protection data logger]]></category>
		<category><![CDATA[Electronics Manufacture in Australia]]></category>
		<category><![CDATA[embedded systems]]></category>
		<category><![CDATA[embedded systems engineer]]></category>
		<category><![CDATA[low cost electronics manufacturer]]></category>
		<category><![CDATA[low cost electronics manufacturers]]></category>
		<category><![CDATA[Niche Electronics]]></category>
		<category><![CDATA[Niche Electronics Manufacture]]></category>
		<category><![CDATA[skilled technical workforce]]></category>
		<category><![CDATA[software developers]]></category>
		<category><![CDATA[specialist medical devices]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=79</guid>
		<description><![CDATA[So what is Niche Electronics Manufacture about? Well, Niche implies it is aimed at a small and specific market segment rather than a large and universal segment.  Some examples might help here: specialist medical devices or patient sample handling equipment &#8211; see Vision Biosystems Very Early Smoke Detecting Apparatus = VESDA in wall cable tracing [...]]]></description>
			<content:encoded><![CDATA[<h2>So what is Niche Electronics Manufacture about?</h2>
<p>Well, <strong>Niche</strong> implies it is aimed at a small and specific market segment rather than a large and universal segment.  Some examples might help here:</p>
<ul>
<li><em><strong>specialist medical devices or patient sample handling equipment &#8211; see </strong></em><a title="Vision Biosystems" href="http://www.leica-microsystems.com/Histology_Systems" target="_blank"><em><strong>Vision Biosystems</strong></em></a></li>
<li><em><strong>Very Early Smoke Detecting Apparatus = </strong></em><a title="VESDA" href="http://xtralis.com/p.cfm?s=22&amp;p=244" target="_blank"><em><strong>VESDA</strong></em></a></li>
<li><em><strong>in wall cable tracing equipment &#8211; </strong></em><a title="Aegis Trace All" href="http://www.aegis.net.au/index.php?option=com_content&amp;task=view&amp;id=33&amp;Itemid=34" target="_blank"><em><strong>Aegis Trace All</strong></em></a></li>
<li><em><strong>active RFID with long battery life, distance and unique ID &#8211; </strong></em><a title="Protrac iD" href="http://www.protracid.com/" target="_blank"><em><strong>Protrac iD</strong></em></a></li>
<li><em><strong>ultra low power mesh networking transeivers intended for battery operated telemetry &#8211; </strong></em><a title="GreenPeak" href="http://www.greenpeak.com/" target="_blank"><em><strong>GreenPeak</strong></em></a></li>
<li><em><strong>corrosion protection data logger &#8211; </strong></em><a title="Borgtech CPL2 corrosion protection data logger" href="http://www.borgtech.com.au/" target="_blank"><em><strong>Borgtech CPL2</strong></em></a></li>
<li><em><strong>cyclist indicator lights worn on your wrists &#8211; </strong></em><a title="Safeturn" href="http://safeturn.com/" target="_blank"><em><strong>Safeturn</strong></em></a></li>
<li><em><strong>medical training simulators &#8211; </strong></em><a title="Medisius Epidural Simulator" href="http://www.medicvision.com.au/index.php?option=com_content&amp;view=article&amp;id=56&amp;Itemid=68" target="_blank"><em><strong>Medisius Epidural Simulator</strong></em></a></li>
</ul>
<p>I have been involved in all these areas and some of these are for projects I worked on or even ran.</p>
<p>So having looked at some examples, why do I think we should be excited about <strong>Niche Electronics Manufacture</strong> in Australia?</p>
<p>I touched on this briefly in an earlier post that addressed the question of <strong>Low Cost Electronics Manufacture</strong> in <strong>Australia</strong> <a title="Can We Compete?" href="http://www.successful.com.au/blog/2009/04/03/electronics-products-in-australia-can-we-compete/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank"><strong><em><span style="color: #00822e;">Can We Compete</span></em></strong>?</a></p>
<p>I believe the answer is YES!  But we must be smart in how we go about it and we have to play to our strengths.  I see these as:</p>
<ul>
<li><em><strong>highly skilled technical workforce</strong></em></li>
<li><em><strong>world class software developers and embedded systems engineers</strong></em></li>
<li><em><strong>good levels of capability and automation in PCB assemblers</strong></em></li>
<li><em><strong>we like winning and overcoming challenges</strong></em></li>
<li><em><strong>we don&#8217;t immediately do things the same as everyone else</strong></em></li>
<li><em><strong>we have been doing this for a fair while now in spite of there being little government support or industry assistance</strong></em></li>
<li><em><strong>a smaller Low Cost Electronics Manufacturer can be agile and tightly connected to their customers</strong></em></li>
</ul>
<p>So the challenge is actually a marketing one and not specifically a <strong>Product Development</strong> issue.  But once you have the opportunity identified, then there is no reason we can&#8217;t do it here.</p>
<p><strong>Low Cost Electronics Manufacture</strong> in Australia makes good sense if you approach it the right way.</p>
<p><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em>LinkedIn</em></a><em> profile. This post is Copyright © Successful Endeavours Pty Ltd.</em></p>
<p style="text-align: center;"><span style="text-decoration: underline;">________________________________________________</span></p>
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		<title>Reducing Electronics Manufacturing Parts Cost</title>
		<link>http://www.successful.com.au/blog/2009/05/21/reducing-electronics-manufacturing-parts-cost/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.successful.com.au/blog/2009/05/21/reducing-electronics-manufacturing-parts-cost/#comments</comments>
		<pubDate>Thu, 21 May 2009 10:19:40 +0000</pubDate>
		<dc:creator>Ray Keefe</dc:creator>
				<category><![CDATA[Electronics Manufacture]]></category>
		<category><![CDATA[Embedded Software]]></category>
		<category><![CDATA[electronics design]]></category>
		<category><![CDATA[made in Australia]]></category>
		<category><![CDATA[Australian Electronics Manufacture]]></category>
		<category><![CDATA[Automated Test Equipment]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[bootloader]]></category>
		<category><![CDATA[electronics products]]></category>
		<category><![CDATA[field diagnostics]]></category>
		<category><![CDATA[field upgrade]]></category>
		<category><![CDATA[low cost electronics]]></category>
		<category><![CDATA[low cost electronics manufacture]]></category>
		<category><![CDATA[low cost electronics manufacture in Australia]]></category>
		<category><![CDATA[manufacturing cost]]></category>
		<category><![CDATA[minimise time and cost]]></category>
		<category><![CDATA[Reducing Development Cost]]></category>
		<category><![CDATA[scheduled maintenance]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[test jig]]></category>

		<guid isPermaLink="false">http://www.successful.com.au/blog/?p=71</guid>
		<description><![CDATA[This one is both easy and straight forward to understand. Do as much as possible in software. But it doesn&#8217;t stop there.  Do as much as possible in software at every stage of the development.  Here is how that pans out: replace hardware with software that does the same function verify operation using unit tests [...]]]></description>
			<content:encoded><![CDATA[<p>This one is both easy and straight forward to understand.</p>
<p>Do as much as possible in <strong><em>software</em></strong>.</p>
<p>But it doesn&#8217;t stop there.  Do as much as possible in software at every stage of the development.  Here is how that pans out:</p>
<ul>
<li><strong><em>replace hardware with software that does the same function</em></strong></li>
<li><strong><em>verify operation using unit tests and system tests within a soft environment</em></strong></li>
<li><strong><em>do production test using on board software so the ATE is very simple</em></strong></li>
<li><strong><em>do field diagnostics with on board software to make the diagnostics as cheap as possible</em></strong></li>
<li><strong><em>do service and scheduled maintenance with on board software to minimise time and cost in these areas</em></strong></li>
<li><strong><em>where suitable, use a bootloader to allow in field upgrade of the software</em></strong></li>
</ul>
<p>If you don&#8217;t already know, ATE = Automated Test Equipment.</p>
<p>The best thing about making software the core part of each of these areas, is that the manufacturing cost of software is effectively the jig and the time to program and test the parts.  Automation can be expensive, but if the device contains it&#8217;s own automation, then the production process costs plummet.  A simplified example:</p>
<p>You have a device with 8 inputs and 3 outputs.  You want to test all the inputs and outputs to make sure they work.  The traditional approach is to have a production ATE which applies known loads to test points and then measures against a series of scheduled tests which are controlled from one of the major production test equipment and systems suppliers.  It is not unusual to spend $50K on such a system even for a relatively simple device.  If you don&#8217;t believe; add up the software toolset costs, the man hours spent designing then building then coding then debugging then commissioning, the opportunity cost of those man hours and the materials costs.  It really does all add up.</p>
<h3>Electronics Manufacture &#8211; lets look at the alternative</h3>
<p>The test jig merely connects the outputs to the inputs with the appropriate loads in place.  The device is programmed with its own ATE code that then goes through the test process including requesting a serial number, and communicates the outcome back to the system which merely records the time, date, serial number, product version and test results.  It doesn&#8217;t matter if the inputs are analog or digital, the same philosophy can apply.  And if there is a big mismatch in the inputs and outputs, then put a simple multiplexer on the jig and let the unit manage it&#8217;s own test sequencing.</p>
<p><strong>Another bonus</strong>: you update the system but the interconnections remain the same however the test sequence would have required altering the ATE software.  No need!  The on board ATE sequencer does it automatically and you don&#8217;t have to alter the production process at all.  It even tells you it is the new product and you didn&#8217;t have to touch a thing.</p>
<p>Of course there are classes of products that do need more than this.  Processes like burn in and quality metrics based acceptance testing.  But these are the 5% cases.  The alternative approach outlined above covers the other 95% and at a cost which can be orders of magnitude lower.  And you can always add extra features to the test jig if required and still let them be controlled by the unit under test.</p>
<p><strong>Yet another bonus</strong>: self calibration!  The unit can calibrate itself based on the test results.  No need to support multiple different calibration techniques at the ATE.  It just says &#8220;I read X&#8221; and the unit under test looks at this value and what it reads and uses the one calibration process that applies to it.</p>
<p>And this features in one of our earlier posts on <a title="Strategies To Be More Profitable" href="http://www.successful.com.au/blog/2009/04/13/electronics-products-in-australia-strategies-to-be-more-profitable/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">Strategies To Be More Profitable</a> as it applies to <strong>Low Cost Electronics Manufacture in Australia</strong>.</p>
<p>Now I know this is simplifying it to its core essential elements, but that makes it easy to see the advantages and how much you can leverage them.</p>
<h3>Less Electronics Hardware = Less Cost</h3>
<p>The same applies to the other areas mentioned above.  Removing hardware and doing the same work in software is pretty obvious.  Less parts usually leads to less cost.  Above we looked at production line ATE.  And the same concept can obviously be applied to field and service diagnostics.</p>
<h3>Field and service diagnostics</h3>
<p>So here is another scenario.  Imagine you have a customer with a pump that isn&#8217;t pumping.  What to check first?  Easy, the simplest thing to swap out is the pump controller.  So you send them a replacement pump controller.  They pull the plugs, remove the device, put in a new one, and send the old one back under warranty.  You send it to the manufacturer.  They test it and there is nothing wrong and send it back to you.  But it&#8217;s pretty grubby and not suitable for resale as brand new.  Well maybe their test process isn&#8217;t up to scratch and it really wasn&#8217;t working in the field.  Anyway, it was still the thing to try first since anything else is a much bigger job to swap out. But now you&#8217;ve got all the hassle, a potential dispute with the manufacturer and the pump might still not pump with the new controller.  The score is basically NIL all round for this.  <strong><em>Everyone loses</em></strong>.</p>
<p>Now imaging this: the customer rings you and you ask them to go and press the orange button on the side of the pump controller.  It says via it&#8217;s LCD &#8220;Check Valve Reversed&#8221;.  Aha.  Not a pump controller problem at all.  The customer calls the plumber and gets him to fix the installation.  Done.  You look good, the customer got timely service and you sure are going to recommend this pump controller to the next customer ahead of the ones that don&#8217;t do this.</p>
<p>For each product category, the equivalent of the above 2 situation exists.  So will your product look this good if the customer has an issue.  It can if you think about it, and the cost might be trivial.  It might even cost less at manufacture, but it will always cost less in the long run.</p>
<p>And of course, if the product can have its software updated in the field, that saves a lot compared to having to return it to the manufacturer.  Orders of magnitude this time.</p>
<p>So that looks at parts cost, production process costs and support costs.</p>
<h3>Reducing Development Cost</h3>
<p>The second of the bullet points is looking at development cost.  The up front cost to get a working product.  We do a lot of work with small 8 bit and 16 bit microcontrollers and the development environments often don&#8217;t give you a lot of facilities to find faults.  It&#8217;s the combinations that get you.  Stop when input A is on, output B is off and the variable C is exactly 122 so I can look at what&#8217;s going wrong with my code.  Or you might have to pay a lot for an emulator with all those features.  And of course you have to put the hardware into the exact state you want as well.  How do you do that again?  That&#8217;s right, either sea of pots and switches or some clever and expensive hardware test equipment.</p>
<p>What we do a lot is build the project inside a software clone of the final system.  In the software industry this is called a mock.  Then we can use our standard PC coding and debugging tools to create scenarios and test against them.  You can test your logic in an automated way and you can put every possible input combination in and make sure it responds correctly.  <a title="Robert Bosch" href="http://www.bosch.com.au" target="_blank">Robert Bosch Australia Pty Ltd</a> is one of our clients and we have worked on a number of projects for them.  For those who don&#8217;t know, the volume of Australian Electronics Manufacture they do at their Clayton Facility in Melbourne is very impressive.  They design, make and export millions of automotive electronic control units (ECUs) to Europe, Japan and the USA.  And the body electronics supplied by Bosch to the rest of the world is designed and made there.  Great stuff guys.</p>
<p>So a simple example of how we use this in our projects with them is a battery charging system we did which was all in software.  You will find reference to it from one of our <a title="Ray Keefe Linked In" href="http://www.linkedin.com/in/raykeefe" target="_blank">Linked In </a>recommenders <a title="Dale O'Brien Linked In" href="http://www.linkedin.com/in/daleobrien" target="_blank">Dale O&#8217;Brien</a> who saw the process in action.  Basically, the full suite of tests took a week in real time, the primary test sequence required 54 hours, one test required sub-zero temperatures and none of this was 100% coverage.  Using a  software mock of the system we were able to do all the testing in 15 seconds including tests specifically to ensure 100% coverage.  That&#8217;s roughly a million time faster.  Debugging at light speed!  So we were able to address the logic and algorithm issues quickly and efficiently and have a very high confidence in the system.  Final verification in real time with final hardware and a normal test platform confirmed the operation but it was 6 months later.  So maybe we were really 25 million times faster.</p>
<p>Don&#8217;t get me wrong, I firmly believe in testing on the final hardware.  After all, assumptions are one of the greatest dangers we face.  But at least prove you did correctly implement your solution within the assumptions you did make first.  Then when you learn something new you are only fixing one problem and not arguing about whether it was the assumption or the test that is wrong.</p>
<p>I feel a bit like I got on my hobby horse over that lot.  But I really do believe this can make a huge difference.</p>
<p>OK, time to go and design some more products for low cost electronics manufacture in Australia <img src='http://www.successful.com.au/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><em><em>Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his </em><a title="Ray Keefe at Linked In" onclick="pageTracker._trackPageview('/outbound/article/www.linkedin.com');" href="http://www.linkedin.com/in/raykeefe" target="_blank"><em><span style="color: #b85b5a;">LinkedIn</span></em></a><em> profile.</em></em><em> </em></p>
<p style="text-align: center;"><em><span style="text-decoration: underline;"><span style="text-decoration: underline;">                                                                                                                          </span></span></em></p>
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