Electronics Manufacturers are the people we serve

A common question we are asked is what sort of Electronics Manufacturers do we Develop Products for?

So I thought I would compile 3 lists:

• The first is a list of the Electronics and Embedded Software product types we have worked on
• The second list is a list of the industries we have Developed Products for
• And the third list is the Technologies we have worked with so far

I might have to regularly update this third list since knowledge and technology are constantly expanding.  Before I do the lists I’d like to present a video that specifically addresses this last point.  This is very much worth thinking about.  Enjoy.

Electronics and Embedded Software Products

Did you notice the section from 1:45 to 2:15?  We are being prepared for jobs that don’t yet exist, technologies that haven’t been invented, and problems we don’t even know we will have!

Here is the list of some of the Electronics and Embedded Software Products that do already exist and which we have helped to create:

(more…)

Analogue Design Awards

You might recall we were finalists in the EDN Innovation Awards 2009 .  Yesterday, we were in Sydney for the EDN Innovation Awards dinner held at Dockside, Cockle Bay Wharf.

We came away with 2 trophies.  The awards were:

• Best Application of Analogue Design – Highly Commended
• Best Application of Design Software – Highly Commended

Successful Endeavours - EDN Innovation Awards 2009

Ray Keefe receives the EDN Innovation Award for Best Application of Analogue Design

We are very pleased to have had Australian Electronics Industry leaders recognise our work as being of the highest standard.

And thanks again to Pablo Varjabedian of Borgtech Pty Ltd for his support and encouragement and for having a vision as we do that products like the Borgtech CPL2 can and should be Made in Australia.

There have also been several newspaper articles focusing on the role of local businesses in the Australian Electronics Manufacturing Industry.

Berwick Journal 31 August 2009 Electronics Whiz Wired For Success

Werribee Banner 30 September 2009 It’s A Pipe Dream

Berwick Journal 5 October 2009  Electronics Firm Delivers The Goods

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

Electronics Development and Success

Hello again,

A couple of posts ago in Electronics Manufacture Shines in Melbourne I said I would explain the origins of our company name.  Many have suggested that Successful Endeavours sounds more like a personal coaching enterprise or a business that handles products by people like:

• Brian Tracy
• Tony Robbins
• Marc Dussault
• Deepak Chopra
• Zig Ziglar
• John Maxwell
• Arthur Cherrie
• …

And the list could go on for a long time.

While I do hope we motivate and encourage our clients to improve their results, we assist them by undertaking activities such as:

Electronics Development Activities

• Electronic Circuit Design
• Electronic Circuit Simulation
• Analogue Electronics
• Analogue Design
• Printed Circuit Board Design
• Printed Circuit Board Layout
• Electronic Prototyping
• Electronic Testing
• Embedded Software Design
• Embedded Software Development
• Embedded Software Coding
• Embedded C
• Embedded Software Debug

Development Statistics

The name came from some industry statistics on the success rate for Product Development.  You can read more details in Reducing Electronics and Embedded Software Product Development Costs and I will summarise here:

• 80% of embedded development projects fail in someway or another
• Embedded software is 80% of the cost of an embedded development project
• Embedded software is responsible for 80% of the delays and shortcomings

Successful Product Development

So it seemed to me that many Product Development Projects are unsuccessful endeavours.  I wanted to change that.  We have a success rate significantly better than all the industry norms. Our short USP ( Unique Selling Proposition ) is:

We Make Stuff Work

That’s it.  The details are complex but the philosophy is simple.  So for me, Electronics and Embedded Software Development should be a routinely Successful Endeavour.  And so the name Successful Endeavours was chosen.

I am passionate and committed to assisting Australian Electronics Manufacturers who want to keep making their products in Australia.  Made In Australia is what we are pursuing and we are focusing on this segment.

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

Electronics products in Australia

Making electronics products in Australia is both practical and profitable.  But more on that later.

First a couple of facts that will help explain why I think about this the way I do.

In 1946, 90% of all the manufactured products used in Australia were made in Australia. Not bad!

In 2006, 10% of all the manufactured products used in Australia were made in Australia. Not good!

So why is this an issue?

Ignoring balance of trade and such esoteric concepts, it’s about income and a future for ourselves and our children.  We ship raw material overseas but import the finished goods back here.  Most of the income and profit is happening for someone else, somewhere else.  And our tourism and service industries can only do so much to offset this.

It also doesn’t help that there are no significant incentives to be a manufacturer here.  Malaysia offers a 10 year tax holiday to a new industry setting up there.  Intel wanted their next semiconductor facility to be in Australia but the government offered them no incentives.  The Irish are sometimes jokingly portrayed as less than astute but they could clearly see the opportunity before them and made Intel an offer they couldn’t refuse. So now Intel are in Ireland when they really wanted to be in Australia.

In spite of all this, Australia is actually a fantastic place to  design and manufacture electronics products and over the next few weeks I will be revealing just why that is so and how we can all take advantage of our natural competitive edge.

Make it in Australia and Increase your Profits

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years.  For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

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